Terry A. Olsen
*** ** **** **** **** Jack, MO ***70 (Kansas City Metro Area)
Home Phone: 816-***-**** Wireless Phone: 816-***-**** **************@*****.***
Sales and Marketing Management
Dynamic, top performing sales and marketing manager with 20 years of experience in project and product management, vendor account management
and regional field team management. Recognized for creating innovative media and PR communications to increase visibility and stir interest in
products, news, activities and special events. Cultivated and maintained key industry relationships. Known as the “go to” person, to get things done.
Professional strengths include:
Project & Product Management Key Account Management & Leadership
Regional Field Team Management Process & Performance Improvement
Account & Territory Management Promotional Events & Marketing
Training Program Design & Development Communicating, Presenting & Training
Professional Experience
SAMSUNG MOBILE – Kansas City, MO & Dallas, TX
Global market leader in high tech electronics, wireless manufacturing and digital media
Senior Regional Marketing Manager, 11/2003 to 5/2010
Responsible for managing a region of 28 remote team members, which consisted of 16 district field marketing managers and 12 traveling marketing
managers. Managed multiple, cross functional projects in conjunction with product launches for key carrier and national accounts pertaining to marketing,
sales, promotions and events along with training curriculum, collateral and deliverables. Traveled nationally 40–50% for employee and market evaluations,
assessments, events, meetings and trainings.
Selected Accomplishments:
Managed the Verizon Account in which Samsung’s market share went from #4 to #1 within 18 months of taking over the account.
Managed the RadioShack account, which resulted in a multitude of successful joint ventures.
Successfully managed a team that garnered company leading CSat (Customer Satisfaction) ratings for market and region over 24 consecutive months.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. This
increased sales numbers, which resulted in Samsung’s Verizon market share moving from #4 to #1.
Researched, analyzed and identified opportunities for marketing & training leading to the successful launch of over 20 new products.
Led a variety of high profile events surrounding the launch of specialty products resulting in high consumer demand and exhaustion of all available
launch inventory.
Worked with the training manager and vendors in the creation of a training website portal, video’s to be embedded on the products, as well as training
deliverables and collateral. These tools allowed sales reps to be better educated and more comfortable selling the products, which resulted in
increased sales.
Wrote and maintained operational guidelines for the field marketing organization over a period of 6 years, in which during that timeframe Samsung
moved from #4 to the #1 wireless manufacturer in the United States.
AT&T WIRELESS – Kansas City, MO
High ranking wireless telecommunications company
Indirect Account Executive, 1/2002 to 6/2003
Managed a 75 mile radius territory on the Missouri side of Kansas City for this carrier of wireless products and services. Maintained over 60+ dealer
accounts and aggressively pursued new business.
Selected Accomplishments:
Prepared and conducted new technology training for dealer and national accounts for the new market launch.
Provided competitive analysis, breakdowns and action plans to dealer principles evolving around new GSM technology launch within the territory.
Cultivated partnerships with dealer principles to drive recommendations of AT&T wireless products to consumers as an added value for their wireless
investment.
Developed relationships at manager and field sales levels, dramatically increasing overall sales.
Earned commendations from dealer principles, managers and field sales representatives for excellent communication deliverables that targeted
desired audiences and articulated the value of the products and services.
Page 1
Terry Olsen Resume
Terry A. Olsen
SPRINT PCS – Kansas City, MO
Innovative telecommunications company, offering a comprehensive range of wireless and wire line communication services
Communications Specialist, 11/1997 to 1/2002
A consistent, top 5 leader in the market, surpassing high sales quotas in conjunction with additional responsibilities.
Selected Accomplishments:
Achieved Pinnacle Club Status in 1998 and maintained that status through year end, 2001.
Performed acting assistant manager duties at two different store locations while maintaining Pinnacle Club Status.
Led team that assisted in new store openings and training of new employees during the period in which Sprint PCS led the wireless industry in growth
and net customer adds for 12 straight quarters.
Led team that assisted with technical support and testing of wireless products including inventory control, resulting in a 20% reduction in inventory
costs per store.
MICROWAVE CABLE, INC. – Houston, TX
Satellite dish sales, distribution and installation company
Regional Dealer Sales Manager, 8/1990 to 6/1995
Designed and implemented sales strategies for the south Texas region. Expanded territory with unique package programs ensuring solid footing in the
competitor’s region and driving up regional sales. Engaged in project planning and growth management including developing partners to maximize growth
and revenues. Employed solid analytical skills and business acumen. Coordinated remotely with various members of management within the home office
to accomplish objectives.
Selected Accomplishments:
Developed and managed the dealer model for the launch of Direct TV from the dealer perspective.
Led marketing efforts in developing and selling new streamline packages to overcome competition within the region.
Managed market expansion across south Texas and southwest Louisiana capturing 34% business from competitors while strengthening regional
reputation.
Collaborated with sales team to redevelop procedures to better reflect improved sales levels and impact bottom line.
Early Career
Sales Positions: New cars, health club sales which also led to area manager of 5 stores and analog wireless sales.
Executive Assistant to President: Property Management Corporation
References available upon request
Page 2
Terry Olsen Resume