Reuben Rail

Remarkable Marketer. Passionate Innovator.

EDUCATION

National University

Masters in Business Administration - Org. Leadership

Jan. 2009

Humboldt State University

Master of Arts, Counseling Psychology (all but thesis)

May 2006

Bachelor of Arts, Psychology

May 2004

CA Alternative Dispute Resolutions Program

Certificated Mediator

Jan.

2007

PROFESSIONAL EXPERIENCE

Chief Igniting Officer

09/08-Present

Firestarter, Vista, CA

www.firestartermarketing.com

Design both offline and online word-of-mouth marketing campaigns for small

business, corporations and non-profits. Create brand identities for start

ups and for re-brand campaigns for companies. Lead teams (of employees,

interns, volunteers) through projects in marketing campaigns. Drive

business/supporter growth through tools of PR, social media, content

creation, website creation, blogging, and events.

New Media Marketer + Strategist

08/08-12/09

GoInnovate! Cardiff, CA

www.goinnovate.com

Participate in strategic planning and implementation of marketing

campaigns. Develop curriculum and marketing materials for lead generation,

copywriting, sales pages, email marketing, PR, follow-up, and service.

Advise on e-strategy development through blogging, social media, and online

forums.

Clients include: Nordstrom, Theiss Institute, AMACorp, USPS, and Infineum.

Achievements: Planned and led PR interview campaign that increased B2B

services blog site new visits by 85% in 30 days through Social Media

channels and platforms.

Marketing and Client Training Specialist

09/06-05/09

By Referral Only, Inc., Carlsbad, CA

www.byreferralonly.com

Collaborated with 1,000+business owners and service professionals on action

plans to drive revenue growth with special focus in the areas of online and

offline marketing, loyalty and referral programs, CRM strategies,

consultative sales training, referral business systems, language training,

and lead generation. Used through education, strategic intervention, and

professional coaching.

Achievements: Helped clients experience annual revenue growth ranging from

50-200%; consistently exceeded dept. referral average for generating new

membership leads by 166%.

Program Director

01/03-05/04

Leadership Education Adventure Program- Humboldt State University, Arcata,

CA http://sn.im/hsuleap

Trained 20 volunteer staff in service relevant topics such as cultural

awareness, team dynamics, safety training, non-violent communication, and

sensitivity training. Managed program for at risk youth. Planned and

implemented outdoor adventure programs for clientele with an emphasis on

fostering team work and self confidence. Identified potential new groups in

the community to serve. Raised funds to finance program.

SOFTWARE, TECHNOLOGY and SOCIAL MEDIA

( MS Excel, Word & ( Online CRM ( Email Marketing

PPT Systems Platforms

( HTML Coding ( Wordpress Website ( Online Community Sites

Creation (e.g. Ning)

Google Analytics Social Media: Twitter, Facebook, LinkedIn,

YouTube, SlideShare, etc...

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