AMANDA LIEBL HEARD

*** **** ***. **.

Milton, WA 98354

Home: 253-***-****

Cell: 206-***-****

Email: abh6nz@r.postjobfree.com

EDUCATION:

Bachelor of Arts: Communications

Georgia State University - Atlanta, Georgia

EXPERIENCE:

2008 -2009 U.S. ARMY MWR (Morale, Welfare and Recreation)

Fort Bliss, Texas Marketing Manager

. Formulated and implemented marketing policy and procedure for MWR

programs; developed plans and directed the execution of market

research, analysis and assessment.

. Developed long and short-range marketing operation plans through

attainment of goals and analysis of business trends and market share.

. Created social media accounts on Facebook, Twitter and MySpace and

updated regularly with upcoming events and information regarding MWR

happenings

. Formed email database of external military families members for

newsletter distribution

. Developed sales, promotional and merchandising strategies, brochures

and pamphlets; Identified and analyzed customer needs and satisfaction

. Updated electronic sign boards, website, and internal video monitors

with relevant MWR information

. Managed all aspects of advertising, sponsorship, event marketing,

sales campaigns, sales promotions, radio, television and print

production, graphic art design and development of MWR publications

. Directed subordinate staff of 7 full-time employees, handled quarterly

and annual reviews, reconciled all credit card purchases, worked on

fiscal annual budget, performed raises and promotions.

2006 -2008 SIMON PROPERTY GROUP

Tacoma, Washington Manager of Mall Marketing

. Created, developed and implemented overall strategic marketing

direction of Tacoma and Northgate Malls

. Assisted in the development and management of media and tenant

relationships

. Coordinated all onsite mall events such as concerts, children's events

and holiday events

. Increased Simon kids club membership each year and promoted the club

at local events

. Updated and maintained website, electronic signboard and internal

signage

. Accountable for developing proposals and presenting opportunities to

potential sponsorship partners

. Responsible for measuring the overall impact of platform programs on

center traffic and retail sales

. Strategically drove revenue generation through corporate initiatives

. Managed a staff of one full-time and six part-time employees

2005- 2006 MICROSOFT CORPORATION

Redmond, Washington Area Marketing Specialist (Contractor)

. Coordinated ongoing events management including preparation of event

timelines, hiring of vendors, logistical details, venue, demand

generation, and on-site event management

. Opened and tracked all Purchase Orders, responsible for revenue

analysis, budget forecasting and overall budget accountability

. Provided post-event communication, processed evaluations, made

recommendations for coordination of future events

. Managed marketing calendars, team intranet site, monthly newsletter

and portal

. Managed marketing closet and inventory of all marketing collateral

. Assisted sales teams and management team integrating concepts into key

events

2004- 2005 ROCKWELL INSTITUTE

Bellevue, Washington Account Executive

. Responsible for real estate pre-licensing and continuing education

training of client base for the state of Washington

. Point of contact and representative for 460 Broker affiliates

throughout Washington

. Created email database of agents and brokers for weekly email blasts

. Developed marketing campaigns to increase overall company branding,

presence and revenue

. Represented company at trade shows and real estate conventions

. Increased revenue over $200,000 per quarter and increased market share

by 12%.

1999- 2004 ATLANTA HAWKS NBA TEAM/TURNER BROADCASTING, INC.

Atlanta, Georgia Marketing Coordinator

. Coordinated marketing campaigns to generate revenue in ticket sales

. Assisted community based and non-profit events, court refurbishing

events, and team fundraisers

. Identified, coordinated and scheduled new presence marketing events;

developed and implemented strategic programs

. Planned and executed all special events, promotions and community

events to build and strengthen the Hawks brand and to build a stronger

fan base

. Managed 3 full-time employees and supervised the hiring, training and

managing of 150 part-time seasonal employees

. Organized and executed all grass-roots marketing campaigns: NBA

2ball, Summer Camps, Kids Club, Fan Jams, Hoop-It-Up: 3 on 3

basketball tournament

. Coordinated player appearances, designed advertising pieces, prepared

media releases

. Supervised game presentation and in-arena fan initiatives

1996- 1999 TURNER SPORTS / TURNER BROADCASTING, INC.

Atlanta, Georgia Project Coordinator

. Coordinated talent packets, research projects, and formats for various

sports programming on TNT and TBS television networks

. Researched, negotiated and planned meeting space, catering, and set up

of 1998 NBA Seminar; worked with major hotel chains, vendors, and

convention centers

. 1998 Goodwill Games (New York): Arranged travel logistics for feature

shoots, created rundown format, coordinated show office with head

producer and director

. Provided logistical and transportation support for Super Bowl

television program

. Stage Manager: 1997 Indoor Track and Field competitions (NBC); 1998

NCAA tennis championships (ESPN); Production Assistant: 1997 PGA

Championship.

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