Marketing Customer Service

MARION LAMAR ELLEDGE

*** ***** ******* ****** ( Mobile, AL 36604 251-***-****

abh6ns@r.postjobfree.com ( www.linkedin.com/in/marionelledge

BUSINESS MANAGEMENT/MARKETING

Increased Profitability ( Global Business Growth ( Project & Program

Leadership

Dynamic leader with history of improving organizational profitability and

performance by leveraging strategic analysis, process improvement, and

project management strengths. Proficient at leading large, complex projects

and events and producing high-quality deliverables on time and within

budget. In-depth experience spans a broad range of organizational

functions, including marketing, public relations, IT, financial management,

business administration, employee training, and strategic alliances. Poised

professional with superlative communication skills. Dedicated to providing

world-class customer service.

Areas of Expertise

( Strategic Business Planning ( Global Program Planning ( Customer

Service / Relations

( Project / Program Management ( Team Building / Training ( Problem

Resolution

( Business Development ( Financial / Budget Management ( Vendor /

Contract Negotiations

( Process Re-Engineering ( IT / Systems Integration ( Business

Administration

( Marketing / Public Relations ( Quality Assurance / Control ( Cost

/ Expense Reduction

PROFESSIONAL SUMMARY

DAUPHIN REALTY Mobile, AL

100-agent company specializing in sale of residential and commercial

properties

Marketing Consultant / Realtor / Trainer 2007 to Present

Developed and implemented integrated marketing strategy and continue to

provide realtors with consultation on integrated marketing, new web

technologies, and social networking. Communicate regularly with potential

buyers and sellers to keep them aware of continuing changes in real estate

law and mortgage processes and to increase listings / sales. Provide

realtors with training and support on social networking, virtual tours, and

evolving marketing tools.

> Collaborated with staff to redesign corporate website; optimized

Internet presence by creating and maintaining both personal and

corporate real estate blogs. Also integrated organization's social

networks. Achieved timely marketing of property changes, elevated

Company visibility, and facilitated user-friendliness.

> Increase organizational footprint and improve PR by volunteering for

numerous non-profit agency roles within community and attending civic

meetings / events.

> Update technology, real estate, and marketing knowledge by regularly

attending continuing education and technology seminars.

INTERNATIONAL DIGITAL ENTERPRISE ALLIANCE (IDEAlliance) Alexandria, VA

Global special interest membership organization for publishing and printing

industry 1990 to 2006

Consultant - Project Management & Marketing (2006)

Strategically planned the marketing of several key projects to achieve

seamless transition of staff responsibilities and meet budget expectations

and customer satisfaction targets. Led and coordinated industry technical

standards and specifications projects.

> Developed web content that included long-term promotional and

marketing assets.

> Delivered comprehensive client training on several functional areas,

including logistics, program management and web content development.

> Provided industry analysis and program needs assessment to ensure

Association met customer training and events requirements. Also

addressed potential future needs, including standards development, to

prepare organization for sustainable growth and new revenue streams.

(continued, page two)

Marion Elledge ? Page Two

Executive Vice President (2003 to 2006)

Coordinated and oversaw multiple domestic and international projects.

Managed costs, created detailed production schedules, and performed

critical assessments of project status and viability. Developed supporting

documentation to ensure BoDs acceptance of all Company programs within

industries served. Handled administrative tasks including budget

development / monitoring, conference coordination, and staff supervision,

hiring, firing, and reviews.

> Initiated global projects and programs based on industry needs

analysis and assessments to reduce membership's corporate expenditures

and standardize technology-based processes for both in-house and

outside customers.

> Created cohesive, strategic marketing plans for Organization's

programs and projects; led full lifecycle of all programs, including

annual international events, multiple standards development

initiatives, and training efforts.

> Forged strategic relationships with major contributors including

Microsoft, Sun, Apple, IBM, Boeing, GM, Time Inc., and Adobe to

influence product development and support technology standards.

> Maintained communications with BoD and project stakeholders; provided

status reports and recommendations for modifications that enhanced

deliverables while adhering to strategic plan and remaining within

budget.

> Provided technical training and support to staff to achieve

consistently high performance levels.

> Wrote several proposals to secure government and corporate funding

ranging from $50K to over $2.5M.

> Added $100K+ to profitability by proposing and implementing new cost-

cutting procedures, integrated marketing processes and streamlined

program logistics while maintaining product quality.

> Served on executive committee to evaluate, downsize, and reassign

staff, which reduced expenditures by 35%+.

> Contributed to management team that led successful Company split and

reorganization.

Vice President of IT (1996 to 2003)

Managed and marketed projects across four continents to increase Company's

footprint and expand scope of organizational goals and customer base.

> Elevated IT Division income from $500K to $3.5M within five years.

> Selected to serve as Vice President of GCARI, R&D arm of IDEAlliance.

> Expanded revenue by $2M+ within two years by securing alliances with

and managing project work of key membership groups, e.g., Publishing

Requirements for Information Systems Management (PRISM) and Industry

Content Exchange (ICE) groups.

> Reduced IT promotional expenses by 60% within one year of establishing

integrated marketing campaigns.

> Partnered with several industry leaders across government,

pharmaceutical, aerospace, and health sectors to create dynamic

seminars and working sessions on revolutionary technology and business

solutions, which facilitated critical industry projects such as the

HL7 initiative (electronic patient records) and FDA fast-tracking.

Director of IT (1990 to 1996)

Managed all phases of IT program planning, including venue selection,

logistics, and vendor negotiations. Spearheaded targeted marketing

strategies. Served as liaison with industry associations and government

agencies.

> Coordinated development and adoption of GenCode, a structured text

encoding initiative for the DoD and all military branches, which

reduced their costs and eliminated duplication of processes.

> Championed formation of OASIS, the organization for the advancement of

structured information standards and the leading authority on e-

business standards.

> Elevated organizational visibility by coordinating new technology

events, including the International XML Conference Series, and

structuring strategic global partnerships with major corporations,

including Adobe, IBM, Microsoft, and Sun Microsystems, which also

increased profitability by over 20% within three years.

> Increased revenue by 25% within two years by establishing publications

bookstore, IT newsletter, and several technology training series.

EDUCATION

Bachelor of Science in Business Management & Psychology ? University of

South Carolina - Columbia, SC

Accounting Coursework ? University of Virginia Satellite - Alexandria, VA

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