Paul M. Wieneke

***** ***** ****** **

Issaquah, WA. 98027

abh6jw@r.postjobfree.com

cell 425-***-****

KEY SKILLS & QUALIFICATIONS

. 12 years in the Natural & Organic Food Industry in a sales and

marketing capacity.

. Passionate about organic and natural foods, as well as natural

living and live the lifestyle personally.

. Successful sales management skills; possess a unique ability to

diffuse adverse situations quickly and effectively.

. Superior writing and e-mail communication skills.

. Belief in partnership/relationship selling, and have a successful

history of forming long-term partnerships with customers,

distributors and brokers.

. 20+ year career in sales & marketing or sales management positions.

EXPERIENCE

Apr. 2009-Nov. 2009 ORGANIC FOOD BROKERS (Boulder, CO.), Western Regional

Sales Manager.

. Contracted Western Regional Sales Manager for up to 8 organic food

lines, including Raw Revolution, Eldorado Springs

Vitamin Water, Nairn's Oat Crackers & Biscuits, Sunshine Burger,

Olade, Detour Bars and Tera's Whey.

. Managed 8 different regional broker firms within the assigned

territory; 20-25 territory and/or account managers total.

. Account Manager assigned to secure Amazon.Com ("Sold By Amazon")

business versus a thru a third-party supplier.

. Made regional headquarters calls at Whole Foods and other key

retailers, as well as with buyers and category managers with

key distributors...United Natural Foods and Nature's Best.

Aug. 2007- Dec. 2008 ORGANIC VALLEY (La Farge, WI.), Foodservice Sales

Manager -Western Region.

. Responsible for management of existing foodservice customers in the

Western Region (West of Colorado), as well as for

pioneering & securing new distribution channels, new direct

customers, and a traditional foodservice sales broker network.

. Sales of Organic Valley(dairy, eggs) & Organic Prairie(meats)

foodservice & retail products into foodservice channels,

including restaurants, universities, K-12 private/public schools,

hospitals, ski resorts, broadline & independent foodservice

distributors, and contract management companies or "contract

feeders." Responsible for sales of over 150 organic dairy and

organic meat products, both in foodservice and portion control

sizes, as well as retail-packaged items suitable for

foodservice.

. 140% growth for Organic-To-Go, the largest customer in my region, in

2008 vs. 2007 sales.

. Overall sales growth of 56% in the Western Region in 2008 vs. 2007

sales.

. Launched a successful organic program w/ Sysco Intermountain, a

division of the top broadline foodservice distributor in the

country, Sysco Inc., into ski resort customers in UT, WY and

western CO.

March 2002- April 2007 CHOICE ORGANIC TEAS (Seattle, WA.), National Sales

Manager.

. Responsible for all sales & promotional strategies and decisions, as

well as increasing natural food distributor sales for

Choice Organic Teas in the US and Canada.

. Developed, and effectively managed a broker sales force, consisting

of over 30 reps, nationally as well as 2 in Canada;

Included one foodservice broker who works exclusively with natural

& organic food manufacturers.

. Made key decisions on and implemented targeted sales & promotional

strategies such as:

Wild Oats "Wildbuys", CAP Promotions, trade and distributor

advertising, trade shows, demos and Off-Invoice & MCB

discounts.

. Strategically and cost-effectively allocated & maintained a $100K+

sales budget, and performed regular reviews of budget

and distributor sales.

. Coordinated and attended national and regional industry trade shows,

as well as distributor table-top shows; organized broker

meetings at national shows to review sales, broker performance,

promotional schedules, and product focus/ goals.

. 5 years successful sales record of achieving 20% + sales growth,

despite very few new product introductions,

exceeding 15% overall sales goals.

2000- February 2002 EDWARD & SONS TRADING CO. (Carpinteria, CA.),

National Sales Associate.

. Sales of certified organic and vegan food products to natural food

stores via natural food distributors, as well as management

of natural food brokers nationally.

. Performed telemarketing/follow-up calls, and in-person store calls;

traveled nationally to select territories.

. Managed broker sales force, including participating in "market

tours" to educate and train broker reps, motivate, visit stores,

review product placement and addressing obstacles reps have faced

working the territory.

1998- 2000 FRENCH MEADOW BAKERY (Minneapolis, MN.), National Sales

Associate.

. Traveled to select territories within the U.S. (that needed the most

attention) for sometimes up to a 2 to 3 week period,

to work with/ or seek out brokers to hire, as well as made

personal store calls to natural food store accounts, to increase

placement of frozen, organic breads distributed nationally.

. Prepared weekly sales reports on new store placements, surveys of

existing customer placement, turnover orders taken and

other sales activity (Meetings w/ distributor buyer etc.).

. Planned and participated in national and regional trade shows, as

well as personally planned & performed store demos.

. Helped increase sales by 20% without the the benefit of any new

product launch; Sales were down previous to my joining the

company.

. Secured Southern California, Whole Foods Market business for the

French Meadow line of products, in addition to securing a

top, natural foods broker (Frozen & Refrigerated Only), who's

still one of the top brokers on on the West Coast.

. Created and produced a training tape for brokers to listen to in

their cars for education/training purposes.

. Created Broker Folders/Manuals, including multiple pockets for sell

sheets, brochures, educational pieces, sales policies,

promos etc.

EDUCATION

. May 1988 BA Communications/Advertising Mgmt., Southern Methodist

University(SMU), Dallas TX.

. Aug.1983-May 1985 Business Major, University Of Tampa, FL.; NCAA

Div. II College Basketball Player.

. May 1983 Graduated Seymour High School, Seymour IN; Named Most

Outstanding Male Athlete '83.

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