Marketing Sales
Resume:
Mike Drummond
Alpine, Calif. 91901
LinkedIn / Website
704-***-**** **********@*****.***
Award Winning Marketing & Communications Manager
Generating value and revenue through creative, collaborative media strategies
Publishing entrepreneur and Pulitzer finalist with a proven record of sales, PR and marketing wins offers expertise
in crafting award winning new media strategies to build brand awareness, customers and revenue. Fearless
communicator, thought leader and quick thinker on TV, webinars, radio and at large scale events. Creator of high
profile public relations and business development victories for partners and sponsors. Produces world class
content and works effectively across silos and with non reports to exceed goals.
Career highlights:
Winner of prestigious national Integrated Marketing Award from Media Industry News Online
Helped deliver more than a million units of a pet product through DRTV and other channels in 2010
Executed national new media contests; negotiated sponsorships from Microsoft, HP, the Smithsonian, others
Increased circulation and Web traffic of an international magazine
Trained in HTML, XHTML, Flash, RSS and other Web tools
Managed Shiite, Sunni employees as Baghdad bureau chief at the height of the U.S. military surge
Oversaw award winning redesign for the largest newspaper in the Carolinas
Produced content for Harvard Business Review, Wired, Salon.com, Cnet, Fortune, AP, Forrester, others
Author of “Renegades of the Empire” (Crown), the story of Microsoft’s computer game and Web ambitions
Winner of more than 12 business, feature and investigative writing and editing awards
Professional Experience & Accomplishments
Inventors Digest 2007 – Present
Longest running international print/Web publication for the innovation culture
Owner/Marketing Director, San Diego
Oversee communications, marketing, business development, P&L and production of Inventors Digest.
min Online Integrated Marketing Award winner for national social media/print/video contest – strategically
partnered with a nonprofit collegiate organization to leverage and grow respective audiences 25%
Managed the umbrella company’s PR team, helping generate coverage in Inc. Magazine, BusinessWeek,
MSNBC.com, ComputerWorld, CNNMoney, Real Simple, Popular Mechanics and many other publications/Websites
Brought the magazine to profitability, increased paid circulation 6 fold and Web traffic 300% after jumping to a
monthly from a quarterly and working with integrated business units on SEO, SEM, Web and print redesigns
Exceeded revenue goals by 20% by generating new ad revenue streams through student contests, sponsorships,
partnerships, Web radio initiative, tiered subscription rates, iPad app and improved Web subscription interface
Evaluated new consumer goods based on unit production costs, IP portfolios, sales histories, quality of
management teams and other factors – helped team sell more than a million units of the Emery Cat by Q2 2010
Developed special sections for the college and college bound student audience, increasing lead generation and
subscription growth 40% in targeted demographic
Advised and drove content for Emmy winning PBS television series Everyday Edisons and ecommerce Web 2.0
platform Edison Nation – both sister companies; helped cut EN monthly paid subscriber churn by 67%
Landed Ben Stiller, Jay Leno, James Dyson, Sally Ride, Nathan Myhrvold and many other luminaries on the cover
Supported publication and business units through public speaking engagements and social media
The Charlotte Observer 2002 – 2008
Largest newspaper in the Carolinas, reaching more than 1 million readers daily
Assistant Business Editor, Charlotte, N.C.
Overhauled the Monday business section and directed staff of 12. Directed award winning redesign by assembling and
coordinating resources and talent across advertising and non direct editorial departments.
Increased ad template 100% with no jump in fixed costs; increased female readership 17%; earned “Best of
Show” honors from the Society of American Business Editors and Writers, a first for the company
Pulitzer Prize finalist as part of the “Sold a Nightmare” mortgage crisis team
Served two reporting tours in Iraq; directed staff of Sunnis, Shiites and agnostics as McClatchy’s interim bureau
chief; National Public Radio sought commentary on war coverage; daily blogging boosted McClatchy’s brand
Helped lead online initiatives through coverage of technology, banking, healthcare, law and housing industries
Business 2.0 Magazine 2000 2002
International B2B publication that sold an industry record 2,000 ad pages in its second year
Senior Technology Writer, San Diego
Raised the publication’s profile and established the magazine as an authority in the digital entertainment, finance,
wireless and IT industries.
Produced more cover pieces than peers during first year; was first to handicap the record labels in the digital era
Tapped to direct popular “5 Questions With …” department and serve on core team to develop cover content
Enhanced the publication’s brand as frequently requested speaker and moderator at technology conferences
Body of work helped influence sale of Business 2.0 to AOL Time Warner for $68 million
San Diego Magazine 2000 2002
Upscale lifestyle monthly magazine
Business Editor at Large, San Diego
Enhanced the publication’s regional technology, wireless, economy and finance coverage
Developed original monthly “Business Insights” column, leveraging contacts at companies and conferences
throughout Southern California
Earned the magazine its first back to back Society of Professional Journalists awards for business content
Crown Publishers (Random House) 1999
The world's largest English language trade publisher
Author, San Diego/Seattle
Wrote “Renegades of the Empire,” the story of Microsoft’s computer game and Internet ambitions
Earned favorable reviews and accolades, including “Business Book of the Year” from San Diego Magazine
Among featured authors to speak at Los Angeles Times Festival of Books
San Diego Union Tribune 1998 2000
The city’s dominate media outlet
Lead Technology Business Writer, San Diego
Covered wireless communications industry, the paper’s flagship business beat
Developed largest network of telecom, technology and venture capital sources of any beat writer at that paper
Produced on average more than a story a day during tenure
Education / Professional Development
Bachelor’s Degree, Journalism, University of Oregon
University Lecturer
Syracuse University Advisory Board Member
American Innovators for Patent Reform Board Member
Advisor of the United Inventors Association
Skilled with Web analytical tools Webtrends, Coremetrics, Omniture, Google Analytics
Volunteer at middle and high schools
AP Computer Aided Reporting training, Investigative Reporters & Editors conferences, Web design/software courses, Flash/Director
training, Poynter Writers conference, Toastmasters International, Business 2.0 technology conferences, Knight Ridder leadership
training
Trophy Case
min Online Integrated Marketing Award, 2010
Pulitzer Prize finalist, 2008
George Polk Award, 2008
Gerald Loeb Award, 2008
Best breaking news story, Society of American Business Editors & Writers, 2006
Best of Show, Society of American Business Editors & Writers, 2004
1st place SPJ, best enterprise series for magazines, 2002
1st place SPJ, best Sept. 11 related story for magazines, 2002
Business Book of the Year, San Diego Magazine, 2000
2nd place Blethen award, 1997
1 place SPJ, investigative reporting, 1995 & 1996
st
National finalist, Livingston Young Journalist award, 1995
3rd place Best of the West award, business feature, 1994
2 place San Diego Press Club award, feature writing, 1992
nd
1st place UPI award, best written story (Panama invasion), 1989
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