Jason Martorana

*** ******** ***, *********, ** *4610 - 585-***-****

abh5z0@r.postjobfree.com

http://linkedin.com/in/jasonmartorana

EXPERIENCED PRODUCT MANAGER

Motivated, extremely passionate product manager with 6 years of experience

successfully designing, building and growing large scale web products.

Served as Chief Operating Officer of an internet startup from the initial

launch phase to an eventual $52M acquisition by a public company. Strong

background in web video and gaming, social media, advertising, e-commerce,

content delivery and search engine optimization. Proven success in managing

multiple teams and departments. Confidence to make decisions and

effectively delegate responsibilities. Detail-oriented and focused on

creating and meeting deadlines and budgets. Looking to leverage strengths

as a Product Manager with an innovative, fast growing web company.

PROFESSIONAL EXPERIENCE (chronological)

eBaum's World Inc. (eBaumsworld.com) Rochester, NY

Chief Operating Officer 2004-2007

Summary: In November of 2004, I was brought on as the 3rd employee of

eBaum's World, joining CEO Eric Bauman and EVP Neil Bauman. As the COO, I

had a wide range of job duties, but my main focus was always the product

itself, managing the roadmap and strategy for the website, and executing on

new ideas and features. I was responsible for building the initial team

of web engineers, designers, system admins, and editors, and also directly

managing each department. Within the first 6 months, I had led our team to

successfully transform the entire operation, from a static HTML, manually

updated "hobby" website running on an antiquated hardware infrastructure -

to a fully dynamic, custom built CMS, running on 1/4 the number of servers

as before, all while maintaining exponential growth in web traffic. By

2005, once our infrastructure was in place, we focused on developing new

features that would help us grow our audience and appeal to more users.

We became the first web video site to introduce social networking features,

offering our users profiles, status updates, private messaging, buddy

lists, groups, and competitive flash gaming tournaments. We quickly

realized these features were changing the way our audience interacted with

our website, skyrocketing our time on site and pages per visit metrics.

By 2006, ebaumsworld.com was ranked as one of the top 5 web video sites by

ComScore and Alexa and in 2007 we were acquired by ZVUE Corp in a deal

valuing the company at $52M.

Product Management

directly responsible for envisioning, creating and maintaining the product

roadmap and strategy

developed an Agile software development process

personally created all requirements analysis and all development and design

specifications based on deep understanding of traffic analytics, market

research, user surveys, heat-mapping software results, and advertising

performance.

developed and led the project management process including task

assignments, short and long term timelines, deadlines, testing procedures,

bug reports and fixes.

Advertising

inherited the responsibilities of the Advertising Director when that

position was eliminated

managed the relationship with the agency that provided over 90% of all

revenue for the company (Gorilla Nation Media)

fielded all technical support initiatives requested by the agency

worked directly with agency's clients on highly custom, rich media

advertising integrations

managed internal sales force

managed the ad serving platform (DART for Publishers, DFP)

optimized all advertising revenue by utilizing DART, ComScore, our internal

CMS, and dozens of CPM, CPC, and CPA networks

fulfilled numerous RFPs from some of the largest agencies in the country

Marketing

developed and maintained all web marketing efforts

established relationships with over 50 partner websites to allow for web

traffic trades, content syndication, cross promotions

created press releases and worked directly with public relations firm on

event/publicity planning

conducted interviews with mainstream press outlets including web, radio and

print

Zvue Corporation San Francisco, CA Rochester, NY

Director of Web Operations 2007-2009

Summary: In November of 2007, eBaum's World was acquired by ZVUE

Corporation, a publicly traded company that was making the transition into

digital media. Their vision was to establish a network of media sites,

having acquired several smaller websites before us, such as Putfile.com,

Dorks.com, YourDailyMedia.com, and others. In the terms of our

acquisition, ZVUE requested to keep the eBaum's World team intact and

running the operation as we did before, while using our expertise to help

them develop and grow their other web properties in a similar fashion. In

the first 6 months, I was asked to meet with the ZVUE executive team in San

Francisco on several occasions to help them identify and eliminate

shortcomings in their operations, specifically in product management,

advertising, marketing, and IT infrastructure. By 2008, we had

successfully transitioned the entire ZVUE web operations to our

headquarters in Rochester, cutting costs significantly and simplifying the

overall management of 7 separate web properties. In 2009, due to some

toxic financing that occurred before our acquisition and the state of the

market in general, ZVUE was delisted from the NASDAQ and begun closing down

their operations. Myself and our entire Rochester team were laid off on

January 31, 2009.

Carried over all responsibilities from eBaum's World, while adding

responsibilities inherited from the acquisition

worked in conjunction with executive ZVUE team in defining company goals

provided functional specifications for all software initiatives for review

by the executive team and board of directors

ensured all projects and initiatives would be received well by shareholders

and the market

guided the ZVUE web ops team in their operation of the other web properties

in their network

Identified major shortcomings of the existing ZVUE web ops team

performed on-site analysis of the entire web operations team in San

Francisco

personally met with and assessed every employee and their role in the

company

developed a plan of action to safely eliminate the need for the San

Francisco team and to transition the web ops to our Rochester team

Managed the transition of the entire web operations from the San Francisco

based ZVUE team to the newly acquired Rochester based eBaum's World team

conducted analysis of entire ZVUE web operations

identified and eliminated exuberant costs or proposed less expensive

alternatives

eliminated the need for the San Francisco web ops team

directed the consolidation of 7 web properties spread out over 5

datacenters into one datacenter

cut total web ops costs by over 75%

simplified the development and system administration process

built a stronger, stable, more secure, and scalable network infrastructure

Blue Fluid LLC Rochester, NY

Managing Director 2009-2010

Summary: On February 1st, 2009, hours after being laid off by ZVUE, myself

and of my team were re-hired by Eric Bauman, former owner and CEO of

eBaum's World. Our goal was to leverage our strengths in the web video

industry to help us build a new social web video site and also begin a web

consulting business. We spent that first weekend building and launching

our first iteration of eBaumNation.com, a completely from scratch re-write

of what we learned over the course of 5 years at eBaum's World. Within

the first month, we had developed a community of over 30k unique visitors

and received some major press for various deals we landed. By 2010, we

had expanded our web property portfolio to include a successful ecommerce

site generating over $250k in revenue annually. In June of 2010, for

financial reasons, Eric decided to cease all internal product management

and engineering and I was laid off along with several other employees.

Developed the company's initial business plan

Managed the day to day operations of a web development and consulting firm

Built a team of web engineers, system administrators, graphic designers,

and marketing professionals

Responsible for all sales efforts, meeting with clients, providing quotes

and drawing up contracts

Responsible for the creation of the company's web portfolio at launch,

consisting of 5 separate sites developed and maintained by our team,

highlights include:

eBaumNation.com - viral video website

personally responsible for managing the design, web development,

advertising, marketing and business development

closed a deal with The Hotel Networks in the first month of operation to

deliver eBaum Nation content to over 1 million hotel rooms across the globe

closed a deal to decrease our bandwidth costs by over 75% while increasing

our capacity and availability through the use of a content delivery network

(CDN)

closed a deal to acquire exclusive rights to the now infamous "Lebron James

getting dunked on" video footage and released it on the web

this was covered by several major news outlets including ESPN, Yahoo, MSN,

Sports Illustrated and more

web traffic increased over 500% initially, with over 100% sustained growth

over time

BetterThanPants.com - ecommerce website

responsible for managing the design, web development, advertising,

marketing, and business development

created company's month and year end revenue reports

managed several online advertising initiatives using new media sources

Technical Proficiencies

Web Design and Development: Photoshop, HTML, CSS, Javascript, PHP, AJAX,

Magento eCommerce, Drupal CMS, cPanel & WHM

Project Management Software: Redmine, Bugzilla, Basecamp, FogBugz, Trac,

Zoho Projects

Google Products: Adsense, Adwords, Analytics, Ad Planner, Apps, Places,

Merchant Center, Webmaster Tools, Checkout, Doubleclick, Website Optimizer,

Friend Connect

Social Media Sites and Tools: Twitter, Facebook, Foursquare, Linkedin,

MySpace, HootSuite, TweetDeck, StumbleUpon, Digg, Reddit

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