Ryan Sherwood
**** ******** **., *******, ** ****1
abh5h2@r.postjobfree.com
http://www.ryansherwood.com/Portfolio.html
Creative and Business Solutions Driven Senior Graphic Designer/Art
director. Specializations include Consumer Packaging, Print, Web, Video,
Photography, Corporate Identity and Brand Development & Management.
Career Objectives
A challenging creative leadership role as a Senior Graphic Designer/Art
Director.
Career Accomplishments
Designing consumer to buyer presentations and
packaging, product decals, saving
P-O-P and print collateral significant costs associated
for products sold to the with factory tooling and
world's largest retailers sampling.
(e.g. Wal-Mart, Home Analyzing floor, shelf and
Depot, Sear's, Lowe's, packaging dimensions to
AutoZone, Advance, NAPA create retail plan-o-grams
and others). integral to a successful
Managing product launches sales process.
and design projects from Working in all phases of
concept through production trade show requirements
phases. Leading and designing
Collaborating with sales, corporate identity, sales
executive management, literature and branding
engineers and initiatives.
manufacturing facilities Web-design and DVD/video
to accurately implement direction, production,
complex guidelines in all editing & filming.
phases of packaging and Skilled product photographer
product development. familiar with photo studio
Vast experience equipment and techniques.
fabricating full working Marketing copywriter and
packaging mockups vital brochure designer including
ad layouts.
Advanced Hardware & Software Skills
. Advanced experience with In Design, Photoshop, Illustrator, Acrobat,
Premier, Dreamweaver and QuarkXPress in a Mac & PC Environment
. Advanced experience with Microsoft Office
. Proficient with print file setup techniques and FTP sites
. Expertise with SLR digital cameras
. Published author
Professional Experience
. Senior Graphic
Designer/
Art Direction
2007 - Present
MAT Holdings, Inc; (Long Grove, IL): a multi-national manufacturing and
marketing
company with major retail and industrial clients. Ranked by Crain's
Chicago
Business as the largest minority owned and operated company in Illinois.
. Direct, script, film, produce and edit new air tool, air compressor and
several automotive product lines' instructional and sales videos.
. Lead designer responsibilities following MAT's acquisition of Pramac
America and Sanborn Manufacturing - two prominent manufacturers of
generators, wind power, water pumps, air compressors & tools, pressure
washers and other products branded under the names Powermate, Coleman,
Sanborn, Pramac, Husky, Craftsman, Kobalt, Industrial Air, and private
labels.
. Following these acquisitions, I assumed full responsibility for the
smooth migration and reorganization of a massive inventory of all graphics
files that required immediate access for rapid new product line and sales
initiatives.
. Hold a lead role in all phases of automotive and lawn and garden
packaging, product design, decals, print catalogs, product photography,
user manuals, translations, signage, and other deliverables critical to
the integration and sales of new product lines.
. Lead and design multiple new product and brand launches and redesigns
which incorporated sales literature, packaging, hangtags, brochures,
packaging and video for Powermate, Sanborn and Industrial Air Contractor
H4X.
. Worked directly with AutoZone, Advance, GM Europe and CARQUEST to create
launch their new product packaging and supporting graphics as well as
their proprietary brand packaging, literature, posters and P-O-P.
. Lead MAT's development of NAPA's Evercraft brand of compressors by
creating consumer packaging, decals, manuals, ads and sales sheets for
NAPA.
. Lead design of the launch of Menard's line of MasterForce and Performax
vises.
. Designing product catalogs for the Tiger Accessory Group (an MAT
business) and its leading Blazer brand of LED auto lights along with other
packaging and decals.
. Marketing copywriter and brochure designer including ad layouts.
Lead Graphic
Designer
2006
Foresight International, LLC; (Lake Zurich, IL): a multi-national survey
company for
major clients such as Otis and Harley-Davidson.
. Led the design team for all print and digital marketing products and
materials.
. Created all marketing materials including email blasts, handouts,
brochures, business cards and designed all paper and digital surveys
produced in as many as 24 languages.
Graphic Designer
/ Video Editor & Director
2004-05
Class on Demand; (Hoffman Estates, IL): a video tutorial company
specializing in
DVDs on creative software education.
. Created packaging, catalogs, videos, web pages, merchandising displays,
corporate logos and a wide range of commercial marketing materials.
. Wrote copy, designed handbills, created mock-ups and shot digital
photography and video for products.
. Designed and led DVD preproduction, scripting, directed filming and
provided post production editing to create professional DVD tutorials on
creative software as well as medical instructional videos.
Graphic Designer
2002-03
Senario, LLC; (McHenry, IL): a multi-national retail and marketing company
whose
customers include mass and specialty retailers.
. Designed retail packaging, presentation mock-ups and merchandisers for a
wide variety of products from toys to calculators.
Education
1999-2002
1997-1999
Bachelors Degree; in Graphic Design with a minor in Fiction Writing,
Columbia College Chicago
Associates Degree; in Science, McHenry County College