Manager Sales

PETER J. CIOTTA

** ******* ***** *: ***-

***-**** *: 698-6918

Amherst, NY 14226

******.*****@*****.***

COMMUNICATIONS/ PUBLIC RELATIONS

Profile

> Innovative communications/public relations senior practitioner with

significant corporate experience.

> Expertise in media relations, brand building and organizational

communications.

> Outstanding writer versed in comprehensive spectrum of business

applications, creative formats.

Professional Experience

GIRL SCOUTS (USA) - WESTERN NEW YORK April - Nov. 2010

Chief Communications Officer

> Managed integrated public relations/communications program

(internal/external) serving nine counties and over 20,000 Girls and

9,000 volunteers. Advanced "Like A Girl!" brand campaign including

launch of GIRLeader Magazine and implementation of "GIRLeadership"

brand platform.

> Created, implemented "Caring For Kids" social marketing campaign,

including "Win Milk and Cookies For a Year!" regional promotion

resulting in + 5 % increase in sales. (+1.6 million boxes.)

PERFORMANCE MANAGEMENT PARTNERS Mar. 2009 - April 2010

Director, Communications/Business Development

> Developed, implemented social media platforms ("Survey Success" -

Webinar, You Tube; PMPJobs - Twitter); and new customer presentations

("Succession Planning For Non-Profits" United Way Panel; Buffalo Club

"Executive Derailers.") resulting in attainment of monthly sales

development goals.

> Led successful search and placement of Executive Directors;

Prevention Focus Inc., Peaceprints Prison Ministries, International

Institute of Buffalo, Director of Development, The Nichols School.

GIBRALTAR INDUSTRIES, INC. July 2004 - march 2009

Corporate Director of Communications/Investor Relations

> Advanced positive Gibraltar corporate reputation and increased ROCK

stock symbol recognition by garnering national/regional TV and print

coverage, including CNBC (Kramer 'Mad Money', 'Mike on the Money', Ali

Velshi), New York Times, Wall Street Journal, Dealmaker Magazine, and

numerous trade/industry publications.

> Effectively supported IR communications (quarterly reporting, analyst

conference calls, annual reports, shareholder meetings, investor

presentations, acquisitions) resulting in Better Investing Nicholson

"Best of Industry" recognition.

> Media Spokesperson for Gibraltar Industries. Supported Chairman,

Buffalo Fiscal Stability Authority.

> Led Ethics Program initiative resulting in Buffalo Niagara "Large

Company" Business Ethics Award.

> Member of branding team that successfully implemented strategic change

from "Gibraltar Steel" to Gibraltar Industries.

> Developed/implemented integrated, audience-specific organizational

communications program resulting in advancement of "Team Gibraltar"

culture. (Wrote quarterly Leadership Team Update; Quarterly Video

script content for Chairman/President. Managed Gibraltar Intranet,

GibraltarBLOG, Gibraltar1.com, Sales ROCK-IT REPORT, and ROCK Magazine

- electronic and print formats.)

> Spearheaded campaigns resulting in increased performance and employee

commitment. (Operational Excellence/LEAN Manufacturing; Be A Safety

Hero; Do The Right Thing; Voice Your Choice/Online Enrollment; Work

Your Butt Off/Stop Smoking.)

> Served as strategic communications advisor to Human Resources. (Led

pro-company messaging campaign during union organizing. Provided

response to employee injury/crisis situations.)

PETER J. CIOTTA

RICH PRODUCTS CORPORATION Oct. 1985 - July 2004

Director, Reputation Management/Public Relations 2002 - 2004

Director, Corporate Communications 1998 - 2002

> Wrote numerous high-profile speeches; developed presentations and

provided communication support to Rich Products Chairman of Board,

President, Chief Operating Officer, and Executive Leadership Team

members in all major organizational, trade association and public

forums.

> Conducted executive media training in preparation for plant

closure/staff reduction announcements.

> Directed development of Rich Products Corporation Threat

Response/Crisis Communications Plan.

> Core communication team member of "Vote Buffalo...The Choice For Major

League!"

> Led implementation of "Buffalo Niagara Compact" in recognition of

Rich's 50th Anniversary.

> Coordinated, implemented Robert Rich Way press conference/celebration

event.

> Media spokesperson for Rich Products.

> Founding member of Like Only A Family Can Branding Team, which

created/developed/implemented Rich Products corporate brand strategy.

Senior Manager, Corporate Communications

1997

Manager, Corporate Communications

1994 -1996

Managing Editor, Rich Publications

1992 - 1994

BisonGram Monthly, Bisons Baseball Magazine, Rapids Baseball Magazine,

Sabres Hockey Magazine, Bandits Lacrosse Magazine, Blizzard Soccer

Magazine,

Season Ticket Holder Calendar Book. Hall of Fame Game Program

Publications Editor

1989 - 1992

Public Relations Assistant, Corporate Communications

1985 - 1988

BATAVIA DAILY NEWS Oct. 1884 - Oct. 1985

Staff Reporter/Columnist/Saturday Editor

BUFFALO NEWS Summers 1983 & 1984

Copy Editor

EDUCATION

SETON HALL UNIVERSITY, South Orange, NJ

Master of Strategic Communications and Leadership, 2002

UNIVERSITY OF NOTRE DAME, South Bend, IN

Bachelor of Arts in American Studies, 1984

STATE UNIVERSITY OF NEW YORK AT BUFFALO, Buffalo, NY

Freshman Year Studies, 1980 - '81

CANISIUS HIGH SCHOOL, Buffalo, NY

Diploma, 1980

. New York State Regents Scholarship

. Society of Professional Journalists Scholarship

PETER J. CIOTTA

PROFESSIONAL CERTIFICATION

HARVARD BUSINESS SCHOOL CLUB OF BUFFALO

Certificate, Management Development Program, 2009

STANFORD UNIVERSITY, Palo Alto, CA

Certificates, Professional and Executive Publishing, 1995 and 1997

Community Service/Professional Affiliation

Current

> Amherst Little League - Coach

> Niagara Reading Radio - Volunteer

> Compeer of Greater Buffalo - Advisory Board Member

> EduNations - Board Advisor/Public Relations Counsel

> Lincoln Society - Member

> Notre Dame Club of WNY

> Public Relations Society of WNY

Past

> Better Investing Association - Gibraltar Relationship Manager

> Buffalo News Books For Kids - Volunteer

> Buffalo Council on World Affairs - Advisory Board of Directors Member

> Buffalo Philharmonic/ Greater Buffalo Youth Orchestra - Gibraltar

Relationship Manager

> Canisius College - Presenter - Student Chapter - American Marketing

Association

> Child & Family Services - 2009 Campaign Committee Member

> Cystic Fibrosis Foundation of WNY - Public Relations Volunteer

> Nichols School - Presenter -- Young Writers Workshop

> Online News Association

> Rich's Family Center - Board of Directors

> Roswell Park - Rich's Relationship Manager

> Students In Free Enterprise - Rich's Relationship Manager

> United Way Non-Profit Resource Center - Discussion Leader - "Succession

Planning For Non-Profits"

> United Way - 2004 Marketing Committee Member

> Western New York Against Drugs and Alcohol - Communications Advisor

> Women's and Children's Hospital - Christian Service Volunteer

Publication/Broadcast Credits

> WBFO - Listener Commentary: "EduNation's Founding Fathers Answering

Ishmael Beah's Call"

> Journal For Creative Behavior - "The Anatomy of a Creative Corporate

Culture" - Volume 21, No. 2

> Notre Dame Magazine - "Why We Have Succeeded Here"

> Sports Illustrated For Kids - "Families - Buffalo Linebacker Marvcus

Patton Isn't The First Pro Football Player In His Family...His Mom

Played!" "Top Gun - Jim Kelly" "The Worst Day I Ever Had: Hockey Star

Pat LaFontaine Once Smoked To Be Cool, But He Got 'Burned" In The End"

> Buffalo News "Another Voice: City must re-brand itself to make the

most of its assets"

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