Sales Representative

Thomas Gregory Miller

** ********** **** *** #*-*d Stamford, CT 06902 - 949-***-**** - **************@*****.***

B U S I N E S S S T R AT E G I S T

B U S I N E S S A N A LY S I S • B R A N D S T R AT E G Y • S A L E S D E V E L O P M E N T

High performing business strategist and analyst with more than a decade of success in the consumer packaged goods

industry. Skillfully combines sales experience, business planning, forecasting expertise, analytics, and team leadership to

exceed industry growth standards. Possesses a high level of personal and professional integrity, a passion to outperform,

and a strong desire to deliver organizational success.

C O R E L E A D E R S H I P Q U A L I F I C AT I O N S

• Consumer Research and Analysis • Strategic Brand Planning • Account Management

• Cross-Functional Team Leadership • Forecasting • Go-To-Market Strategy

• New Business Development • New Product Introductions • Customer Partnership

• Trade Program Innovation • Category Management • Cost / Efficiency Improvement

PROFESSIONAL EXPERIENCE

ALTRIA, INC (FORMERLY U.S. SMOKELESS TOBACCO CO.) RICHMOND, VA (1999 -2010)

Progressive tenure hallmarked by steady promotions to key management roles of increased responsibility and scope. U.S.

Smokeless Tobacco Co. (USSTC) is the world's leading producer and marketer of moist smokeless tobacco products,

including leading brands Copenhagen and Skoal, each of which generate more than $1 billion in retail sales.

PRINCIPLE LEAD ANALYST, (2009 – 2010)

Managed extensive market research and analysis with internal departments. Led and developed retail promotion

programs, product pricing, and product forecasting.

Key Accomplishments

• Reversed eleven consecutive years of share loss through equity, new products, and value delivery.

• Implemented product initiatives that resulted in the brand regaining number one position in the category.

• Pioneered the company’s consumer value delivery system and national promotion programs.

• Led the largest integrated new product launch in company history, Copenhagen Long Cut Wintergreen (2009).

• Led the development and go-to-market strategies for two national product launches in 2010.

MANAGER – BUSINESS ANALYTICS, Stamford, CT (2007 – 2009)

Leadership position within the company’s business planning team. Managed analytical team and Nielsen account.

Responsible for proving insights and recommendations to a variety of key stakeholders (marketing, sales, consumer

research, government relations, tax, finance, external clients).

Key Accomplishments

• Developed a national strategic trade plan and allocated resources for key brands encompassing a $250M trade

plan for brands with over $2 billion in annual retail sales.

• Built and developed analytical team while enhancing productivity and relationships with clients.

• Re-negotiated contract with Nielsen and revamped database.

• Presented business update to executive team prior to quarterly analyst calls.

CATEGORY ANALYST, GREENWICH, CT (2006 – 2007)

Accomplished team leader for strategic planning, competitive insights and category opportunities. Developed business

presentations for executive and cross functional teams.

SENIOR SALES ANALYST, YORBA LINDA, CA (2004 – 2006)

Accomplished team leader for business planning, data analysis, and forecasting. Sales responsibility area encompassed

12 western states that generated more than $650,000,000 in annual category sales.

REGIONAL SALES ANALYST, YORBA LINDA, CA (2002- 2004)

Business analytics leader that supported 124-person regional sales team. Actively prepared business presentations for

distributors, chain accounts, independent retailers, company divisions, market areas, and trade channels.

SALES REPRESENTATIVE, PHOENIX, AZ (1999-2002)

Provided trade promotions, merchandising, point of sale, education, service, & sales growth to 300+ accounts in territory.

E D U C AT I O N & T R A I N I N G

University of Arizona – Bachelor of Science, Animal Science

University of Southern California - Management Development Program

PROFESSIONAL DEVELOPMENT PROGRAMS:

Institute of Business Forecasting and Planning - Certified Professional Forecaster

Large Account Management Process (LAMP), Strategic Selling, and Conceptual Selling - Miller Heiman

CScape and OTP Max - Willard Bishop Consulting, Ltd

Smokeless Tobacco Enhanced Profits System (STEPS) - Winston Weber & Associates

Allscan (IRI) sales data application – Information Resources, Inc.

Nitro (Nielsen) sales data application - Nielsen, Inc.

Spaceman / CPG Category Analysis – Nielsen, Inc

Analyst Work Station (AWS) sales data application - Management Science Associates, Inc.

Wal-Mart Retail Link sales data application – Wal-Mart Stores, Inc.

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