Manager Marketing

NEELIMA DEVI KONDRAGUNTA

**** ***** ****** **, ***********, IL 62707

Cell 732-***-****

abh54r@r.postjobfree.com

EDUCATION:

University of Illinois at Springfield

Masters in Business Administration (January, 2009 Present)

Suffolk University, Boston, MA

Masters in Business Administration (September, 2008 December, 2008)

Jawaharlal Nehru Technological University (VNR VJIET), Hyderabad, India

Bachelor of Technology, major in Electronics and Communication Engineering (August, 2003 – April,

2007)

• Secured 2nd Class.

• Member of the Institute of Electrical and Electronics Engineers (IEEE).

• Event Coordinator, “Convergence” (National Level Technical Symposium) organized and

managed competitive events, publicity campaigns and garnered sponsorship.

• Coordinating Member, “Sintillashunz” (VNR VJIET Cultural Festival).

Internship (December, 2006 – Mar, 2007)

• Led a team of 3 interns in the “Implementation of a GPS Based Vehicle Tracking System with

Location Mapping” at The Institute of Embedded Technologies, Hyderabad using micro

controller 89C51.

WORK EXPERIENCE:

“hydroGen”, Youth Magazine, Hyderabad, India

Marketing Manager (Oct 2005 – March 2006)

Recruited to the post of Asst. Marketing Manager and helped in the successful launch

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of a new city based youth magazine called hydroGen.

Graduated to the role of the Marketing Manager and was responsible for all the

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magazine’s marketing and promotional initiatives.

Handled a team of 12.

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Branding initiatives: Established a strong image for the magazine in the market as

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well as amongst clients.

Marketing: Generated ad revenue in excess of Rs.600,000 in the first six months of

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launch of the magazine itself.

Established alliances with 6 national brands such as Spykar, Estelle etc.

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Boosted distribution channels by tying up with 30 colleges and over 50 corporate

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companies.

Developed publicity and promotional campaigns to support marketing initiatives.

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Drove sales from 1,000 copies a month to 5,000 copies a month.

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Headed hydroGen’s second round of recruitment activities.

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Co ordinated and Managed “Aegis 2006”, a mammoth event celebrating hydroGen’s

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1st anniversary with a budget of Rs.1,000,000 in aid of the N.G.O. “Sphoorti” which

supports under privileged children.

Helped coordinate “Fahrenheit 1º”, hydroGen’s campaign against Global Warming.

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Conducted interactive presentations at over 50 schools and colleges in Hyderabad to

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educate the youth on Global Warming.

BPM Labs Pvt. Ltd., Hyderabad, India

Marketing Executive (May 2006 Nov 2007)

Recruited to the post of Marketing Executive as a part time employee.

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Coordinated Trainings for new comers and monitored them.

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Worked as a full time employee from June 2007 to Nov 2007.

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Worked as a member of an eight people team and successfully developed several

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marketing plans for the company.

The marketing plans resulted in increased revenue and profits for the company.

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