Marketing Sales

Greg Lawson

**** ********* **. ( Sacramento, California 95828 ( 916-***-**** (

abh50l@r.postjobfree.com

Sales/PR Professional

Brand Management / Public Relations /Media Professional

Talented, results-producing Public Relations/Marketing Professional with a

proven record of accomplishment in planning and leading comprehensive

marketing strategies in support of business goals and objectives. Expertise

in directing the creation of public relations tools and steering the

execution of marketing programs. Demonstrated success driving growth in

targeted markets through implementation of key projects. Solid leadership

skills; able to build and guide top-performing marketing teams. Adept at

communicating with management, vendors, and internal departments to

coordinate overall marketing efforts.

Strategic Market Planning Excellent Writing & Editing Skills

Excellent Presentation skills Market Research & Analysis

Web Development & Management Team Building & Management

Sales Experience Budget Preparation/Administration

Summary of Qualifications

Develop promotional campaigns for McDonalds, Anheuser Bush, Go-Daddy.com,

Allstate, & TGI Fridays.

Implemented and developed all promotions & marketing of a 3 radio station

promotions and marketing department.

Successful in creating and implementing Web-site campaigns, Billboard

campaigns, and Street promotions.

Creative copy writer to ensure exposure and target messages are conveyed.

Excellent writing and editing skills

Strong interpersonal and relationship skills

Plan, Set, and administer budgets, while developing improved processes to

meet short and long term objectives.

Organized several fund raising events (i.e. Golf tournaments, Banquets, Fun

runs)

Train and develop staff to execute planned media strategy's to achieve

overall goal

Experienced media spokes person with excellent presentation skills.

Experienced in developing content for a diverse audience

Experienced in performance management, employee development, training, and

coaching.

Experienced in addressing groups and training

PROFESSIONAL EXPERIENCE

SALES CONSULTANT

2008-Present DS WATERS - Sacramento, California

Communicate with customers both business and residential on Ds Waters

products. Put together in-dept proposals for businesses. Pin-Pointing

exact needs of the customer. Plan and carry out regional market research

and analysis.

Selected Contributions:

V B2B sales

V Inventory control and maintenance

V Door 2 door sales

V Cold calling

SITE COORDINATOR

2005-2008 Center for Fathers & Families - Sacramento, California

Responsible for the day to day operation of all aspects of the CORAL &

AWARE literacy based after school programs. In charge of staff

recruitment, training and will directly supervise center staff required

for successful delivery of the program. In addition responsible for

student enrollment, attendance, behavior issues, and all center

activities required for daily successful and safe operation of the CORAL

& AWARE programs.

Selected Contributions:

V Use proven behavioral modification tools as well as hands on experience

to positively improve student's behavior.

V Research and submit Grant proposals

V Organize and implement all aspects of the aware program (Mentor Program,

After School program, Behavioral Counseling)

V Mentor minority youth and become a liaison between school officials &

parents

V Manage and lead a staff of team leaders in after school component of the

program.

V Video & Audio production of end of year celebration

V Budget planning & Control

V Collaborate with other non-profits to achieve success of students and

the program

DIRECTOR OF MARKETING & PROMOTIONS,

1999-2004 Salem Communications -Sacramento, California

Developed and managed a wide range of marketing tools, including

promotional materials, direct-mail pieces, and Web site content.

Maintained communication with management to ensure marketing activities

aligned with business goals. Communicate with customers, management,

internal departments, and vendors to coordinate overall marketing effort in

accordance with corporate goals. Plan and carry out regional market

research and analyses. Lead and direct forward-thinking marketing team.

Selected Contributions:

V Created Non-Traditional revenue opportunities grossing the company

over $300,000

V Spearheaded over 40 successful events increasing the companies bottom-

line.

V Developed creative print and online marketing materials

V Approve & develop logo design concepts

V Create and implement Fundraising events

DIRECTOR OF MARKETING & PROMOTIONS,

PROMOTIONS COORDINATOR,

1990-1998 CBS Radio - Sacramento, California

Developed and managed a wide range of marketing tools, including

promotional materials, direct-mail pieces, and Web site content.

Communicate with customers, management, internal departments, and vendors

to coordinate overall marketing effort in accordance with corporate goals.

Prepare and manage $1-million marketing budget. Provided leadership and

direction to Promotions associates to guide the creation of marketing

materials and execution of objectives. Plan and carry out regional market

research and analyses.

Selected Contributions:

V Successfully maintained and increased client base by designing and

implementing strategic customer-retention projects.

V Planned and led execution of online advertising campaign.

V Created Non-Traditional revenue opportunities grossing the company

over $500,000

V Contributed campaign theme idea that proved effective in delivering

overall message.

V Demonstrated immediate talents upon hire and excelled quickly to

become recognized by management as key member of team.

V Work hand in hand with professional sports teams

Previous PROFESSIONAL EXPERIENCE

. (2000-2004) Sacramento River Cats, Sacramento, CA Public Address

Announcer, In charge of all stadium announcements for Triple A baseball

team. Announce messages to over 14,000 fans per night.

. (2006/2007) University of Pacific, Stockton, CA Public Address Announcer

In charge arena announcements for division 1 Men's & Women's basketball

teams.

. (2006-present) NCOA Referee Basketball & Football official for Northern

California High school sports.

Education

California State University Sacramento Sacramento, CA

. BA, Bachelor of Arts -Communication

Consumnes River college Sacramento, CA

. AA, Associates Arts Degree, General Education

Certifications

. Microsoft Access, Word, FrontPage, Excel, Power point, Office, Notary

Public

Contact this candidate