Customer Service Sales

Michael Richie

**** **** ******, **** *****, MN *5038

612-***-**** *************@***.***

http://www.linkedin.com/in/michaelrichie

SUMMARY

Creative Service Manager and Creative Director who generates and manages

strategy-driven

ideas and integrated campaigns that build a client's brand. Skilled in

strategic planning, concept development, art direction, design, production

and project supervision. Proficient in executing brand development for a

broad range of B2C and B2B companies. Efficiently manage multi-tiered,

detail-oriented projects by delivering end results that are on-strategy, on-

time and on-budget. Known for exceptional people skills that help solidify

healthy, productive working relationships

with humor, trust, ethics and mutual respect for both internal and external

clients. Successful collaboration with cross-functional teams and

departments. Core competencies include:

Branding Identity Channel Marketing

Project Management Grassroots Guerilla Events Tradeshows

Social Media Art Buying Creative People Management

Interactive Budget

EXPERIENCE

ATK/FEDERAL PREMIUM, Anoka, Minnesota 2007 - 2010

ATK is a leading technology developer and supplier of ammunition, optics,

reloading gear,

sport shooting accessories and tactical accessories to markets worldwide.

Creative Services Manager

As group level leader, provided creative direction to 25+ brands. Led the

internal creative team

of six as well as outside creative groups. Developed packaging, point of

sale displays, catalogs,

ads and other sales materials that are marketed at retail, social media and

interactive segments. Worked with brand managers to determine objectives

and budget through final product launch.

. Positioned and led the creative direction for 25+ brands that increased

market share in consumer spend in an already crowded category.

. Developed in-house creative programs to shift the culture and raise the

bar of the staff from only being considered to provide Tier 3 work to

more Tier 1 assignments. Strengthened the team to perform at a higher

level, increasing their skills and making them more accountable.

. Reinvigorated several old brands by injecting a refreshed contemporary

look and feel while maintaining a sense of nostalgia. This resulted in

retention of the traditional audience while allowing products and brands

to be introduced to a new generation of consumers.

. Designed package solutions for new and existing product lines. Worked

with engineering

for cost effective die-lines and print processes that are produced in

China and the US.

. Brand management responsibilities included yearly and quarterly brand

assessments and

brand audits to the top tier brands. Accountability to maintain the

standards in voice, color

and graphic elements. A point of view was conducted and shared with

stakeholders to

further the discussion long term.

CARLSON MARKETING GROUP, Minneapolis, MN 1996-2006

Carlson Marketing is a Relationship Building Company that delivers sales

and marketing

programs that drive measurable results with brand loyalty, engagement and

events.

Associate Creative Director Senior Art Director

Generated and executed strategy-driven, big ideas that built the client's

brand. Responsibilities included strategic planning, concept, art

direction, design, production supervision, and presentation of print,

interactive, collateral, sales promotion, catalogs and direct mail. Clients

included Northwest Airlines, The Home Depot, Radisson Hotels and Resorts,

BASF (Agriculture), Merial - domestic animal health care, Nextel

Telecommunications, Office Depot, Toys 'R' Us, Visa, Bank of America and

new business development.

. Led the creative development with Hasbro's Monopoly Game to partner with

Radisson Hotels

Stay Three, Stay Free consumer promotional campaign that increased hotels

stays by 8%.

. Created and executed national consumer loyalty program(s) for Northwest

Airlines utilizing

one-to-one relationship digital marketing principals to be used across

several tiered marketing segments. This resulted in increased travel by

NWA WorldPerks members.

. Provided creative leadership to ToysR"Us initial consumer branded loyalty

program. The

end result was better purchase behavior, an improved customer service

experience and ongoing promotional benefits.

ADDITIONAL EXPERIENCE

BUSINESS INCENTIVES, Bloomington, MN

BI is a business improvement company that produces results for clients by

helping them

grow their employee engagement, sales channel and consumer loyalty in the

market place.

Art Director

Responsible for conceptualization, art direction and design of branded

marketing materials for

the automotive industry for clients such as American Honda, Isuzu, Lexus,

General Motors and

its various divisions, Ford, BMW and Nissan.

EDUCATION

BFA, Minneapolis College of Art and Design . College of Visual Arts (CVA)

COMPUTER SKILLS

Expert in CS5: Mac Platform: PhotoShop, Illustrator, InDesign, Acrobat and

Microsoft Word

User of PPT, Excel and Dreamweaver. Flash and CSS

VOLUNTEER

City of Anoka, Creative development for the MTC North Star Commuter Rail.

AIGA Portfolio Day: Portfolio critique to art students. AIGA mentorship

program to grow young designers.

MEMBERSHIPS

AIGA . AdFed of MN . In-Store Marketing Institute

In-Source.org, an in-house creative management training organization.

Awards

Adrian Awards Gold/Silver . BASF: Agriculture Growers Kit

Arc Awards Gold . Radisson Fall Promotion (Monopoly)

Echo Awards Bronze . Arc Awards Silver . Isuzu Test Drive

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