SANDEE G. TANNER, CFP® / CLU® / CHFC®
Brooksville, FL 34604 • (H) 352-***-**** • (C) 352-***-**** • abh4r1@r.postjobfree.com
Financial Planning-Analysis Accounting Background
Business Management Employee Benefits
Compliance / Regulation / FINRA Arbitrator
Insightful and savvy practitioner. Highly experienced in financial planning/analysis, investments,
succession planning, employee benefits and industry arbitration. Analytical and fact-focused, a
passion for investigative research and financial analysis. Experienced in customizing financial
solutions to meet ever-changing needs. Extensive knowledge of industry compliance/regulation.
Early career included owning a bookkeeping service, working as A/R & A/P clerk, Office Manager
and Contracts Administrator over government contracts.
• Achieved President’s Recognition Award from American Express (now
Ameriprise) for overall excellence in financial planning and providing the highest
quality of advice to clients.
• DALBAR Recognized Financial Professional. DALBAR awards have long been
the gold standard of service in the financial services industry
• Retained a client group base of over 225 amidst serious market fluctuations,
economic downturns and relocations
• FINRA Industry Arbitrator 15+ years.
• Broke company record at Citicorp for leading team of 13 to rapidly resolve
rejected travelers checks.
• Voted “Woman of the Year” for empowering business and professional women in
the community.
• Recognized by clients and peers for integrity, honesty, dedication, attentiveness,
and reliability.
AREAS OF EXPERTISE
Financial Statement Analysis Strategic Planning Employee Benefits
Budget Analysis Business Development Succession Planning
Investment Research/Selection Staffing/Team Leadership Industry Compliance
Investment Management Change Management Negotiations
Economic Market Research Event Planning Conflict Resolution
Presentations/Public Speaking
PROFESSIONAL EXPERIENCE
Ameriprise Financial Advisors, Inc., Brooksville, FL 1987 – 2010
Largest financial planning company in the US, formerly known as American Express Financial Advisors Inc.
Franchise Business Owner / Financial Planner, Master Advisor & Benefits
Manager
Delivered a full line of investments/securities, insurance/annuities and portfolio management. Provided expertise in
investments, retirement, protection, basic/complex estate, income tax, employee benefits and small business
succession planning.
Conducted up to 5 in-person client consultations daily and held monthly market related and educational seminars for
clients and public. Forged strong relationships with clients, small business owners, employees, third party
administrators, CPAs and attorneys.
Handled all aspects of small business ownership, encompassing staffing/training, budgeting/forecasting, purchasing,
marketing, compliance, technology, and client relations. Trained and managed 1-2 personnel.
• Business Development: Built practice from the ground up to 225 client groups to include multi-generational
groups and over $250K in gross annual income.
Sandee G. Tanner – Page 2
Ameriprise Financial Advisors, Inc. (continued)
• Financial Planning & Asset Management: Utilized a proactive service model that guided clients to achieve
their changing financial goals. Managed client groups in 6 states totaling $20MM in AUM.
• Succession Planning: Counseled business owners from accumulation stage to retirement and ultimate
business sale. Implemented complicated Trusts to fund succession plans and multi-generation needs.
• Benefit Management: Researched, created, and rolled out benefits programs spanning plan type and product
selection, announcement, enrollment, education, and ongoing service. Plans included 401(k), Simple, ROTH,
Section 125 and ancillary products. Educated business owners on regulatory principles of ERISA and COBRA.
• Client Retention: Retained clients long-term under difficult economic conditions, including Black Monday and
recent mortgage related market fluctuations. Calmed client fears and explained market developments in a
down to earth manner. Remained a trusted advisor when clients moved out of state and consistently received
referrals.
• Community Service: Educated and empowered women in the community, leading to election as District
Director of Business & Professional Women. After completing 100+ hours of community service, American
Express donated $1000 toward a scholarship for displaced homemakers. Orchestrated week-long district
conference attended by hundreds of professional women.
• Individual Recognition: Outstanding contributions led to President’s Recognition Award (Ameriprise) and
“Woman of the Year” honors (Business & Professional Women). DALBAR Recognized Financial Professional
O T H E R R E L E VA N T E X P E R I E N C E
FINRA (Honorarium position) Boca Raton, FL
Industry Arbitrator, 1995 – Present / Industry Chairperson, 1998 – Present
Skillfully and fairly resolve arbitration disputes between investors and securities firms, requiring review and discussion of
discovery items, evidence, and testimony. Carefully review assigned cases and prepare for hearings. Involved in pre-
hearing meetings with attorneys and Arbitration Panel members. Projects entail close work with attorneys, fellow
arbitrators, brokers/dealers, investors, and regulatory personnel.
E A R LY C A R E E R
Department Manager, Sundries Hardcore, Citicorp Travelers Checks
• Start-up of new department in Tampa, FL. Staffed, trained and led team of 13 (2 supervisors) to resolve
rejected travelers check transactions, sometimes entailing research into foreign countries and currencies.
Reported directly to senior management.
• Within 6 months, reduced unsolved rejected travelers checks to under $1M for the first time in company
history.
P R O F E S S I O N A L / C I V I C A F F I L I AT I O N S
Business & Professional Women: former Chapter President and District Director
Hernando County 4-H Clubs: Former Club Leader and Board Member
TECHNOLOGY
General: MS Office Suite, PowerPoint, Adobe, Act, WinZip
Industry: Ameriprise Financial Proprietary Software, Morningstar Advisor Workstation, EISI - NAVIPLAN, Interactive
Data Management Solutions - Market and Investment Research Tool, NewRiver, Inc. - FundPoint Desktop Share Class
Analyzer Tool, Thomson Financial - Investment View Software, Frontier Analytics - Allocation Master, Brentmark –
Distribution Planner, Parsons Technology - Interest Vision
E D U C AT I O N / C E RT I F I C AT I O N / L I C E N S E S
CFP, Certified Financial Planner Series 7 & 63
CLU, Chartered Life Underwriter Life, Health, Variable Annuity
ChFC, Chartered Financial Consultant (inactive due to no compete agreement)
Seeking Bachelor of Arts degree, Hillsborough Community College; course work includes: Business Law,
Accounting I, II, and III, Principles of Management 81 total accumulated hours