Aaron A. Reid
*** ***** **** ***** - *********, MD 21804 - ***********@*****.*** - 410-***-****
Objective
Deliver measurable results through business management, marketing, and collaboration skills to increase
efficiency and profitability for an organization committed to productive and meaningful growth.
Professional Profile
• Intrinsically and extrinsically motivated, deadline-driven, and detail-oriented
• Problem-solver consistently analyzing strategies for improving efficiency and productivity
• Proven success in business development, management, sales, marketing, and customer service
• Strong organizational, administrative, technology, and oral and written communication skills
• Leader in developing and directing operational, budget, and human resources systems
• Ability to succeed in both team and individual settings with partners from diverse backgrounds
• Pragmatic user of financial, operational, technological, and relational risk management
• Flexibility in managing multiple responsibilities in fast-paced work environments
• Proficiency in MS Office, website and database management, and IT system development
Professional Skills & Experience
Managerial & Supervisory
• Managed business development teams across four counties with a three year 25% profit increase
• Provided leadership for analyzing annual budget proposals totaling $85 million,
identifying market demand, ensuring realistic outcome measures, and building consensus
for approval
• Supervised a direct marketing campaign with a 550% rate of return and a 56% cost reduction
• Recruited, trained, supervised, coached, and evaluated over 50 staff and 200 volunteers
• Led eight committees and work-groups by providing data-driven support and guidance
• Directed medium and long-term strategic planning simultaneously with short-term staffing needs
Customer Service
• Used IT systems to track over 15,000 clients to establish and maintain productive partnerships
• Managed customer relationships with over 150 businesses and organizations annually
• Developed and led educational seminars and workshops for over 25 business partners
annually
• Customized client-specific business proposals with a 41% profit increase over 3 years
• Facilitated contract negotiations with suppliers and monitored service compliance
• Co-chaired a conference providing low-income families with resources for financial
stability
Sales & Marketing
• Created and delivered over 100 presentations to current and potential customers annually
• Increased current account revenue by 14% within 2 years of overall account ownership
• Directed the development and implementation of promotional materials and media strategy in
multiple markets to create and maintain product awareness and branding
• Served as spokesperson to newspapers, radio stations, and ABC and CBS television affiliates
• Networked within Chambers of Commerce, civic organizations, and communities at-large
• Produced and hosted 30 monthly half-hour public-access television shows
Project Development
• Coordinated a partnership between The Ohio State University, the Columbus Public
Schools and The Salvation Army to increase educational opportunities for at-risk children
• Facilitated an initiative to improve company-wide information sharing and communication
• Researched, wrote and administered grants to fill budget gaps in cost centers
• Designed and managed programs and initiatives to meet demand from specific market segments
• Regularly practiced project management methodologies to stay in line with budgets
• Monitored progress toward project outcomes and adapted strategies to meet or exceed goals
Employment History
• Assistant Director, United Way of the Lower Eastern Shore,
Salisbury, Maryland, 2008-present
• Director of Donor Relations, United Way of the Lower Eastern Shore,
Salisbury, Maryland, 2006-2008
• Eastern Shore Coordinator, National Multiple Sclerosis Society-Maryland Chapter,
Salisbury, Maryland 2005-2006
• Director of Education, The Salvation Army of Greater Columbus,
Columbus, Ohio, 1999-200
• Program Manager, The Salvation Army of Greater Columbus,
Columbus, OH, 1998-1999
Education
• University of Maryland, Adelphi, MD, Master of International Management, August 2010
• Otterbein College, Westerville, OH, Secondary Education Certification, May 1998
• Florida Atlantic University, Boca Raton, FL, Bachelor of Arts in History, August 1994
• Miami-Dade Community College, Miami, FL, Associate in Arts, May 1992