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Sales Representative

Aston, PA, 19014
November 18, 2010

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Michael S. Della Barba

*** ****** **** ? Aston, PA 19014 ? 610-***-**** ?


Results-oriented sales professional with an impressive 11 year record of

high performance and the proven ability to achieve solid sales growth.

Analytical and detail oriented to envision creative sales strategies, then

follow through on the details to ensure successful implementation.

Exceptional customer focus and resolution skills to build and maintain

relationships over a long sales cycle. Experience includes: public

relations, cold calling, sales training, seminars, customer support and

product training.


First Line Manager-Novartis Pharmaceuticals-East Hanover, NJ-February 2009

to Present

Responsible for a team of 11 sales representatives to market and expand use

of cardiovascular products.

Ranked 2nd in region for all promoted products, #1 for lead product Diovan

in 2009.

Improved operating unit performance from 40th of 59 to 15th in 9 months,

finished 11th for lead product Diovan in 2009.

Oncology Sales Specialist-Novartis Oncology-East Hanover, NJ-October 2004

to February 2009

Responsible for a client base of 90 physicians to market and expand use of

Tasigna and Gleevec.

Ranked 10 of 72 for all products in 2008 YTD, 5 of 72 for Gleevec.

Received the 2008 Regional Apex Award in recognition for teamwork with

strategic accounts

Ranked 16 of 72 for all products in 2007.

Ranked number 1 in the nation for all products in the last trimester of

2006 earning 3rd trimester Pinnacle award.

Assigned area trainer role and worked in a management assistant role during

manager's internal preceptorship.

Assisted in corporate and field training new hires on Sandostatin LAR and

Exjade .

Participated as a member of the Field Based Strategy Team for new product

messaging development.

Initiated and headed monthly conferences to increase specialist's knowledge

for products and disease states.

Successfully completed the Novartis management development program as of

July 2007.

Senior Sales Consultant-Novartis Pharmaceuticals-East Hanover, NJ-March

1999 to October 2004

Responsible for a client base of 150 physicians to increase market share

for Diovan, Lotrel and Starlix.

Ranked number 6 in the region for 2004 in all three promoted products, 2

for lead product Diovan.

Placed first in the marketshare madness contest to grow Diovan share in the

top 25 customers in 2002.

Ranked number 1 in the nation for Diovan growth at 2.28% the last trimester

of 2001.

Increased main product Diovan 3.12% in 2000 with the second highest growth

nationally at 1.67%.

Placed first in the Diovan summer blitz contest for highest customer growth

in 2000.

President's Club award winner for achievements in all three promoted

products for 2000 and 2001.

District MVP Award winner in 2001 and 2003.

Mentor and assist in computer and product training for newly hired


Sales Representative-Datamatix, Inc.-King of Prussia, PA-February 1996 to

March 1999

One of the leading companies in its industry, Datamatix deals with

government procurement,

electronic commerce and electronic data interchange on federal, state and

local levels.

Increased sales 28% through market repositioning coupled with creative


Performed cold calls on prospective customers and sold company's top

product Marketlink 2.0.

Held seminars for potential clients demonstrating products and services.

Provided training and support for new and existing clients.

Sales Representative-Keystone Digital Imaging-Broomall, PA-September 1995

to February 1996

Specializing in duplicating equipment.

Managed marketing and sales organization of office equipment, supplies and


Performed cold calls on perspective customers and sold company's products

and services.

Trained new clients on copiers, facsimiles and digital equipment.

Top sales representative the last three months as an employee.

Part-Time Restaurant Manager-Domenico's Restaurant-Folcroft, PA-April 1993

to May 1996

Full service Italian American restaurant and entertainment facility.


Bachelor of Science ? Major: Biology Minor: Chemistry ? Neumann College ?

Aston, PA ? G.P.A. 3.02 ? May 1995

MS in Strategic Leadership ? Neumann University ? Aston, PA ? G.P.A. 4.0 ?

May 2010


Developmental Biology Inorganic Chemistry Microbiology

Organic Chemistry Cellular Molecular Biology Anatomy

Computer Skills: Extensive experience with Microsoft, Excel, Power Point,

Lotus Notes, Internet based applications

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