Manager Marketing

Creative Marketing Manager

Creative, strategic, responsible marketing management professional with

over 10 years experience managing a marketing team. Proven record of

managing multiple projects simultaneously while adhering to strict budget

and deadline restrictions. Well-versed in corporate branding.

Successful in planning events and trade shows from conception to

execution.

Professional Experience

Creative Services Manager Iowa Telecom: 2007 -

August 2010

Managed a creative team. Led quarterly marketing plans including media

placement, and budgeting for 7 subsidiary companies under the Iowa

Telecom umbrella. Wrote advertising copy, directed the creative concept

and graphic design for all advertising pieces. Managed and analyzed

competitive markets and campaign ROI results. Managed yearly marketing

budget of over $500,000.

Noteworthy Accomplishments:

. Led creative team to successfully re-brand each of the 7 subsidiary

companies in to one cohesive brand.

. Planned, directed and implemented quarterly and yearly trade shows.

. Met 98% of all deadlines and budgetary standards throughout 3 years of

service.

. Maintained monthly customer billing communications including customer

segmentation to ensure each customer received the correct marketing

bill message and bill insert with new creative concepts each month.

. Planned quarterly campaign with a unique look for both B2B and B2C

customer segment

Marketing & Event Coordinator West Glen Town Center: 2006 - 2007

Managed and executed initial branding events for premier Lifestyle Town

Center in Iowa. Created, wrote and designed marketing pieces introducing

West Glen to Iowa. Implemented and managed monthly tenant relations

meetings. Helped create and implement the Shop, Work, Live, Play creative

brand still being used to market West Glen Town Center.

Noteworthy Accomplishments:

. Planned and executed monthly events branding West Glen as premier

Lifestyle Town Center in Iowa.

. Wrote and designed introductory advertising and marketing pieces

coining the Shop, Work, Live, Play brand.

. Created monthly tenant meetings to create more cohesive working

Lifestyle Town Center Environment.

Graphic Design Manager Prairie Meadows: 2000 - 2005

Managed a creative team. Was responsible for all internal and external

marketing and advertising. Instrumental in revitalizing Prairie Meadows

brand ensuring image was represented as Iowa's premier racetrack and casino

as well as a community leader as a not-for-profit establishment. Managed

yearly marketing budget of over $500,000.

Noteworthy Accomplishments:

. Revitalized brand throughout employment to keep up with current

marketing trends. .

. Met 98% of all proposed deadlines and budgetary standards throughout 5

years of service

. Maintained monthly VIP customer direct marketing program and customer

newsletter as well as yearly racing campaign keeping look fresh while

maintaining corporate branding standards

Key Account Manager Iowa Beverage Systems: 1999 - 2000

Managed over 40+ on-premise accounts in Des Moines and Ames. Planned

weekly sales and promotional events promoting products. Met 100% sales

goals and objects set monthly during employment with Iowa Beverage Systems.

Managing Editor Buena Vista University: 1995 - 1999

Wrote and designed weekly newsletter called 'The Pulse' distributed campus

wide promoting upcoming campus events, noteworthy and newsworthy articles

pertaining to current college issues and experiences.

Education and Computer Skills

Buena Vista University Bachelor of Arts,1999

Major: Corporate and Mass Communication Minor: Marketing, Graphic

Design and Psychology

Computer Skills: Expert level in Adobe Creative Suite including InDesign,

Photoshop, Illustrator. Quark Xpress, PageMaker, Front Page, Dreamweaver,

Flash, Microsoft Office

Jennifer A. Douglas

. Project management

. Brand identity

. Managing a creative team

. Art direction

. Media buying and planning

. Event and trade show planning

. Strategic market research

. Copy writing

Influential skills and strengths include:

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