Director Manager
Resume:
JEFF VETTER
abh3dh@r.postjobfree.com
Sugar Land, Texas 77478
My objective is to build your brand by solving problems with fresh ideas.
I am a results-oriented creative who thrives in a fast-paced environment. I possess a solid understanding of what it
takes to help big or small companies grow. I’ve managed the development of marketing and communication
materials to meet prescribed corporate goals, on time and on budget. My experience includes all major aspects
of branding, using a wide variety of media such as television, magazines, newspapers, billboards, brochures,
direct mail and Internet. Additionally, I’ve managed creative groups, ensuring creativity, quality and on-time
delivery. I’m a self-starter who is detail oriented with the ability to handle multiple projects, while working
independently or as part of a creative team.
EXPERIENCE
2006 – Present LAMAR CISD, Rosenberg - Graphic Arts Manager
We create, design and print, an extensive array of educational materials such as: four color posters, brochures,
newsletters and programs. I oversee the scheduling and coordination of projects with school administrators and
creative teams, using project management software required to facilitate the flow of work with the outside
campuses and Graphic Arts department. Helped educators think of their schools as a brand. Developed graphic
standards and guidelines for each of the 32 campuses through a consistent use of logos, colors and graphics.
Home buyers noticed. Now the Lamar Independent School District is rated the fastest growing school district in
West Houston.
1999 – 2006 BATON COMMUNICATIONS, Houston - Marketing Consultant
Established track record of success with high-profile projects as well as delivering successful marketing solutions
to small businesses. Interfaced with Methodist Hospital marketing team to overcome problems of vacant rooms.
When asked, people had no idea they could pick their hospital. A consistent message of “Be choosy, choose
Methodist”, helped motivate consumers and fill rooms.
Account projects: Coastal Bank, South Texas Dental, The Greensheet, Crown Mark
Furniture, Bryan Interiors, Methodist Hospital and Cosmetic Dentist of Houston.
1996 – 1999 BBDO WORLDWIDE, INC, Houston - Creative Director
Opened the Houston office of BBDO and established a solid first year billing. Interfaced with account service and
clients on strategic planning. Formed a unique “Pod” service team concept consisting of client/creative/account
service, assigned to each client. This helped cut through layers for faster decision process: Launched the
inaugural running of the Houston Grand Prix, the first ever running of an Indy Car race on the streets of
downtown Houston.
Accounts: Texaco, StarMart Convenience Stores, and Texaco Aviation, Shell Chemical.
1993 – 1996 LOIS/EJL, Houston - Creative Director
Built upon existing strategies and delivered fresh concept and look to the contemporary adult market. Helped
Pennzoil dominate the motor oil category. Linked American icons Arnold Palmer and his tractor to America’s #1
selling motor oil. Consumers proudly told us they trusted Arnie and Pennzoil.
Accounts: Pennzoil, Jiffy Lube, Gumout, Bank United Financial Centers, Performax 100, Houston Children’s
Museum, and Pennzmart Convenience Stores.
1992 - 1993 DMB&B, New York - Senior Art Director
Collaborated with Account Service and Brand Managers to determine communication objectives and target
audience. Entenmann’s wanted to introduce Australian Toaster Biscuits into a market dominated by Thomas
English Muffins. Who better to tell how good Australian Toaster Biscuits taste, than real kids we shot in Australia.
Ten months after the introduction, we knocked off the #2 brand, establishing Australian Toaster Biscuits as a real
contender in the market.
Accounts: Burger King, Crystal Light, Good Seasons, Clearasil, Aleve, Vicks Formula 44, Kraft General Foods,
and Australian Toaster Biscuits.
1979 – 1992 DMB&B, St. Louis - Creative Director
Served as team leader, provided creative direction, balanced deadlines and determined priorities. Responsible
for $800,000 production budgets on Bud TV commercials. It was Miller Time until Budweiser said “thanks” to the
American worker. “For All You Do...This Bud’s For You”, solidified Budweiser as the King of Beers. (Now 1 out of
every 4 beers sold in the world is a Bud.)
Accounts: Budweiser, Southwestern Bell, Natural Light, Banquet Fried Chicken, Banquet Frozen Foods, Good
Earth Restaurants, and Winchester.
AWARDS
One Show Awards / CLIO Awards / NYC Art Director’s Club / International ADDY Awards St. Louis ADDY Awards
and Art Director’s Club / Houston ADDY Awards and Art / Director’s Club / Ad Age “Top 50 TV Commercials of All
Time” award / US TV Commercial Awards Festival International Broadcast Awards.
TECHNICAL SKILLS
Microsoft Suite, InDesign, Photoshop, Illustrator, Quark, Print Shop Pro, Photography and Printing
CONTINUING EDUCATION
New Horizons Computer Learning Center-Photoshop, InDesign
Flippen Leadership Series-Human Performance
How Managers Make Things Happen, Seminar - By George S. Odiorne
Are You Thinking Outside the Box? “Promotions That Work” - TSPRA
EDUCATION
Central Academy of Commercial Art, Cincinnati - Degree in Advertising
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