LAURIE BURBA

August **** WCI Venetian Golf & River Club Weekend Receptionist, Data

Entry

May 2010 Nielsen Data entry, Editor

****- **** **** ****** ****- Caring for Disabled Father

**** - **** Soft Sheen Products/L'Oreal Chicago, Illinois

Vice President of Business Development

In charge of all Category Management and Space Management functions

including:

. IRI reporting and analysis.

. Tracking and analysis of account POS data.

. Trend/opportunity analysis.

. Pricing analysis.

. Analysis of Advertising/Promotions on sales.

. Plan-o-gram analysis, assistance and implementation.

. Promotional Plan-o-grams, including PDQ's, Wing Racks, and Endcaps.

. Demographic data and analysis.

. Corporate Reporting and Presentations.

Acquisition analysis and projections. This included six months of work with

the Department of Justice on the Carson acquisition.

1996 - 1998 Carson Products Savannah, Georgia

Director of Category Management

In charge of Category Information for all lines of Carson Products and AM

Cosmetics (Wet & Wild, Cutex). Primary responsibilities include development

and implementation of all systems for category management and shelf

management. Additional areas of responsibility include:

. IRI reporting and analysis for sales and marketing

. Tracking & analysis of account POS data

. Demographic analysis for product development and store specific market

profiling

Corporate acquisition analysis

1992- 1996 Standard Distributing Detroit, Michigan

Director of Operations

In charge of all aspects of Distribution and Marketing of Ethnic Hair Care

Products. Responsibilities include:

. Development of Vendor Managed Inventory System with Kmart

. Creation and implementation of Apollo Space Management System and

Category Management Program.

. Development of Apollo Ethnic Database for IRI.

. Market Research, Analysis and Development of Strategic Marketing

Plans.

. Development and Implementation of Basic Merchandising and Promotional

Programs for major Chains and Wholesalers.

. Coordination of regional consumer programs and events.

Organization of Sales Meetings and Industry Events.

1989 - 1992 Ben Sheftall Distributing Savannah, Georgia

Director of Marketing

. In charge of all Purchasing, Advertising, Merchandising and

Promotions.

. Monitored rebates, allowances and co-op dollars.

. Responsible for Corporate Presentations.

In charge of Merchandising, Advertising and Promotional programs for 24

company owned Beauty Supply Stores.

1983 - 1986 Ben Sheftall Distributing Savannah, Georgia

Director of Purchasing

. Responsible for purchasing and distributing Ethnic Hair Care.

. Developed Plan-o-grams, Advertising, Promotional and Merchandising

Programs for Major Accounts including Eckerd, Wal-mart, Dollar

General, McCrory and Winn Dixie.

In charge of International Sales. In charge of Purchasing and Merchandising

for company owned Beauty Supply Stores

1986 - 1989 Sally Beauty Company Denton, Texas

Senior Buyer-Special Markets

. Responsible for Buying and Merchandising Ethnic Hair Care, Private

Label and Control Label Products

. Controlled stock levels for 800 stores and 5 distribution centers.

. Developed Marketing Plans for Private Label and Control Label lines as

well as advertising, off shelf display, PM programs and telemarketing

promotions.

. Negotiated prices, contracts, rebates and deals.

. Interviewed and trained all Assistant Buyers.

Special Projects included Radio Campaigns, Trade Shows, Sales Meetings,

Magazine Promotions, Premium Promotions, Clinics/Workshops, and TV

Promotions

1982 - 1983 Eckerd Drug Company Conroe, Texas

Western Region Health and Beauty Buyer

. Duties included buying basic and promotional merchandise for 500

stores, increasing gross profit and volume, preparing and implementing

merchandising programs.

. Additional responsibilities included warehouse inventory control,

setting and publishing Plan-o-grams, and writing, proofing and

ordering ads.

Special Marketing Programs included creating and implementing Ethnic Hair

Care Program.

1982 - 1982 Eckerd Drug Company Garland, Texas

Cosmetic Buyer

. Bought basic turn merchandise and seasonal promotions.

. Processed Christmas Fragrance returns and sell thru figures for 165

stores.

. Coordinated Elizabeth Arden Spring Sales Drive and Schools. Bought and

Merchandised Ethnic Hair Care Program.

1980 - 1982 Eckerd Drug Company Largo, Florida

Assistant Health and Beauty Buyer

. Initiated and Implemented Ethnic Hair Care Program.

. Coordinated purchasing, merchandising, credit and rebill of Suntan

Products.

Bought basic turn merchandise and promotional programs for 300 stores

1980 - 1980 Eckerd Drug Company Sarasota, Florida

Assistant Store Manager

Duties included merchandising, cash control, managing employees and

customer relations

Education

1980 University Of Florida

. B.S. in Business Administration, Graduated with Honors, Deans List

Major in Marketing with emphasis in Management

References

Dennis Smith

Vice President Loreal/Soft Sheen and Carson Products

404-***-****

David Vercammen

Owner Standard Distributing

248-***-****

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