Sales Design

Marcus Shaw St. Paul MN *****

651-***-**** Home

612-***-**** Cell

**********@*******.***

Summary

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Designer and electronic production professional with significant experience

in conceptualizing, producing and delivering graphics and collateral for

sales promotions, direct mail campaigns and marketing to corporate, retail

and individual consumer markets. Highly effective at creating compelling

marketing strategies and material that deliver high quality results.

Software: Duel Platform Network: Adobe PhotoShop, Illustrator, InDesign &

Acrobat, QuarkXpress, Flash & DreamWeaver, Vecter Effects, Preflight Pro,

LinoColor, PageMaker, Microsoft Office (Word, PowerPoint). Hardware: G4 &

G5 Mac, PC/Windows 2007, PowerMac 7600/132, Linotype-Hell 3300 Drum

Scanner.

Experience

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IWCO Direct, Direct Mail Agency & Web Printing Facility, Chanhassen MN

2001 - 2009

Production Artist/Graphic Designer

. Created & produced unique direct mail packages that transformed client

marketing concepts into original, high quality mailing programs; served

clients in delivering marketing products efficiently and effectively to

prospects and customers.

. Worked with creative director and client marketing agency, or directly

with client in-house marketing department, to identify innovative and

cost-effective components for client direct-mail promotions with formats

that enhanced runability and allowed automated assembly.

. Prepped client files for prepress when creative concepts were cleared for

billable production and print at in-house facility.

McCracken Brook & Maier Marketing Agency, Minnetonka, MN 2000 - 2001

Art Director/Production Artist

. Designed, coordinated & produced in-store promotions & point of purchase

3-D displays, marketing sell sheets and websites.

. Created "TrendWatch" a monthly publication for the web, featuring

cultural trends published on the Internet.

. Designed conceptual layouts for agency & client trade ads, point of

purchase sell sheets, marketing store standee & freezer case popup

devices. Participated in account creative planning sessions.

ComputerChrome, St. Paul, MN 1997 -

2000

Graphic Design/Digital Media Production/Digital Imaging

. Designed an assembly of presentation and large-format graphics for

annual reports, sales

marketing strategy, medical research and exhibit trade shows.

. Media utilized: Slide show & screen show, PDF, Web Site design &

development

(w/HTML), Multimedia, CD ROM, Encad Inkjet duratran (back-lit) & matte

finish posters. Operated Linotype/Hell Topez scanner for print, powerpoint,

web site and multimedia design projects.

Wilson Design Group, White Bear Lake, MN 1996 - 1997

Design/Production Artist

. Serving this full service graphic design and advertising agency, designed

and produced high-end four-color literature, trade advertising for

national & international magazines and direct mail, sales brochures,

annual reports, catalog design and production and trade show booth

graphics.

. Produced graphics for corporate video and animation for interactive CD-

Rom presentation software.

Brown & Bigelow, St. Paul, MN 1993 - 1996

Art Director

. Designed and coordinated production of advertising specialty catalogs

from concept to final

for this business-to-business and premium specialty advertising

distributor and its clients.

(clients including: Farmers Insurance Group and Allstate

Insurance).

. Brown & Bigelow's ASI Source Catalog. 4/Color marketing flyers &

calendars for the

calendar line.

. Appeared at press checks to approve color on press sheets. Designed

and produced company

sales promotions and monthly newsletter "Business Builder."

. Directed photography of advertising specialty items to appear in ASI

catalogs, flyers

newsletters and calendars.

Education

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BFA in Visual Communication Design, 1987, Minneapolis College of Art and

Design, Minneapolis, MN.

Course work included: Graphic Design, Typography, Photography,

Illustration, Computer Graphic Design, Product Design, Creative

Advertising, Desktop Publishing Design and Package Design. Fine Arts course

work; Life Drawing, Sculpture & Painting.

College of the Associated Arts, 1990 - 1991, St. Paul, MN, Post Graduate

Work, Area of Marketing & Advertising (Continuing Studies Program on

special student status).

Concentrated in Creative Advertising and Computer Graphic Design.

Developed creative concepts and designs for advertising layouts and

projects in graphic design and creative typography.

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