Project Manager Marketing

Jeanne Brophy

415-***-**** abh32c@r.postjobfree.com

Objective

Seeking senior-level marketing management position utilizing my

professional strengths of integrated marketing strategies, planning

and implementation within a collaborative team environment.

Senior Marketing Professional

Results-oriented, creative and analytical 17-year career professional

with history of demonstrated strategic and tactical success in

increasing exposure, sales and profitability for a diverse range of

companies. Talented organizer of people, projects, and events, with

inventive flair for mobilizing and implementing business strategies

and opportunities in a wide range of industries, including travel,

food and entertainment, consumer goods, high technology, and the arts.

Solid foundation as a strategic planner and implementer of tactical

and brand marketing, advertising, direct marketing, Internet strategy,

direct mail, catalog mail order, and media buying. Proactive change

agent with penchant for motivating diverse groups toward extraordinary

achievement in highly competitive markets. Dynamic communicator,

writer and skilled copy editor; proven expertise in creating visioning

and strategy documents, marketing and content strategy plans.

Professional Experience

AAA of NORTHERN CALIFORNIA, San Francisco, CA November, 2005 - Present

Marketing Director, Travel Division, Member& Brand Experience

. Revenue Management: Over a 2-year period increased revenue 150% with a HH

usage by 45% through the ongoing refinement of customer contact

strategies through the understanding of travel buying and adoption

behavior and the optimization of propensity, scoring and segmentation

models to realize customer profitability in order to improve annual

retention and renewal rates, and higher margin product adoption; work

cross-functionally to ensure integration and maximization of

opportunities throughout the organization with overall goals focused on

retention and incremental acquisition of customers.

. Strategic Planning: Key participant on cross-functional strategy team for

business model development leading for the delivery of company-wide

strategic initiative. Manage and participate in annual marketing planning

efforts through the development of marketing plans, participation in

national supplier/partner marketing/business plans and negotiations,

collaboration on channel sales strategies, for identified targets of

opportunity mapped to divisional annual goals. Accomplishments include

development and implementation of yearly cost-per-sale forecasting model

compressing this phase from 6 weeks to 1 week.

. Brand Management Oversee retail and brand advertising for travel agency

within a master brand framework; results include 256% lead generation

increase supporting F2F channel; implemented first regional magazine

"brand response" ad campaign, resulting in a 75% decrease in cost and a

254% increase in response.

JEANNE BROPHY

Page Two

. Realized 176% increase in travel catalog product sales through

development and refinement of mailing lists, creative development,

merchandising of annual 135 land tour and cruise product; proficiencies

include branding, list management, production, merchandising pagination,

circulation planning, customer acquisition and post-effort assessment

metrics and analysis on testing also responsible for managing and

performance of the creative agency, print vendors, mail house and

fulfillment for 104-page catalog.

. Architect strategy for re-launch of key, high-performing marketing

program to custom publishing model leading to an increased response;

strategy and analysis efforts led to the re-launch of bi-monthly

magazine, 300% page expansion and program model shift to a custom

publishing effort; leadership provided on agency identification, RFP

negotiation, editorial direction and ideation, agency management, co-op

advertising financial model, circulation management, and brand

integration; Forecasted results in 121% in cost savings and forecasted

68% in response vs. PY.

. Supervise and mentor a staff of 3-5 proactively supporting their

professional development; oversee day-to-day implementation of outbound

customer direct marketing programs tied to marketing plan, ongoing

program analysis, incremental opportunistic planning, market research and

delivery of monthly program metrics reporting; monthly accountability for

a $6MM budget within +/- 2%.

LEXAR MEDIA, Fremont, CA August, 2004-October 2005

Senior Manager, Brand Marketing & Creative Services

. Developed and oversaw the re-branding and implementation of consumer

retail packaging.

. Responsible for monitoring and managing corporate brand style and tone

for consistency.

. Implemented cross-functional process (Operations, Product Management,

Brand Marketing and Creative) for packaging life cycle development and

shipment to channel; Manage day-to-day Operations/Product Management

tracking report and projects for new product launch releases.

. Day-to-day management of creative services staff (3-7 people) to ensure

proper resource allocations for timely and productive completion of work

plans based on overall marketing goals.

. Responsible for communication and coordination with worldwide regions

(Asia, EMEA, Australia) for global marketing needs including

localization, market specific needs and environmental compliance

standards.

. Provide senior level strategic and creative support for all marketing

executions-trade shows, retail merchandising, packaging, collateral and

online.

. Led a project team in the successful development of go-to-market re-

positioning strategy for a product line requiring the synthesizing of

market research data, and insights for marketing and overall business

program development; plan presented to senior level staff over a two week

period.

. Manage external vendors and agency relationships including RFP process

and negotiation of terms.

JEANNE BROPHY

Page Three

INDEPENDENT CONSULTANT, San Francisco, CA 2001-2004

Senior Marketing Consultant / Project Manager

. Developed and oversaw the implementation of integrated marketing plans

and strategies; conducted pricing reviews.

. Guided executive-level management through process for long-range

strategic planning efforts for a small business.

. Client projects included sales program administration including lead

generation, scripting and prospect prioritization; catalog program

management; direct marketing; sales collateral development and web site

traffic generation programs. Well-versed in leading project teams in

brand reviews and, budget/production management.

. Client list includes, Culver Company, Marin Environmental Film Festival,

Sun Microsystems, E.piphany and Napa Valley Vintners.

MIADORA.COM, San Mateo, CA 1999-2000

Director of Marketing

. Achieved 1 million circulation and 70% of customer's year-end sales

through five-week development and launch of offline catalog mail order

program; implemented e-marketing measurement tools.

. Increased site traffic by developing, resourcing and managing all online

branding, acquisition and customer retention programs and promotions

. Improved marketing strategy for acquiring and retaining customers by

developing and executing e-mail marketing programs, banner advertising,

sponsorships and strategic marketing relationships.

. Fostered customer service communications via scripts, a catalog learning

manual and overall marketing communications source book; managed three

employees in key marketing partnerships.

SYMANTEC CORPORATION, Cupertino, CA 1997-1999

Sr. Marketing Communications Manager/Small Business Products

. Implemented variety of corporate marketing programs; hired/coached

communication specialists staff.

. Improved performance in consumer Web site traffic by 56%; initial sales

leads by 256% with conversion rate of 150%, and e-commerce revenue by

54%.

. Enhanced corporate and product brands, establishing positioning and

personality, raising awareness, ensuring consistency across media and

building brand loyalty among consumers and partners.

. Spearheaded strategic efforts, writing quarterly marketing plans from

development of objectives through building consensus within the

organization; managed budgets, cost analyses, ROI reviews.

. Enabled complete brand-allied affiliate and co-marketing partnerships,

including research, candidate selection, contact and deal negotiation and

concluding online and product orientations.

. Provided comprehensive e-commerce Web site focused on original content;

built consistent brand positioning by authoring cross-agency briefs,

working with internal and external research efforts.

. Managed multiple agencies and vendors in development of advertising,

media buying, collateral planning, corporate identity, product marketing,

trade shows and events, affiliate/partner marketing.

CALIFORNIA DESIGN, San Francisco, CA 1996-1997

Account Executive/Marketing Project Manager

. Managed client communications and related programs including collateral

print, branding, and online multimedia skills included production

planning, development, through to execution.

SAN FRANCISCO BALLET, San Francisco, CA 1993-1996

Marketing Coordinator

. Increased seasonal retail sales 32% with targeted buys/merchandising;

aided 10% subscription boost.

. Executed all phases for marketing collaterals, including design, copy,

production, and distribution.

Education

EMERSON COLLEGE, Boston, Massachusetts

Bachelor of Science in Communication Studies,

Other

TAPROOT FOUNDATION, San Francisco, CA September, 2005 - present

Account Supervisor/Program Officer Provide pro bono brand marketing

services to non-profits

Grants include brand identity for Brentwood Ag Land Trust, SF School

Volunteers, Alliance for California Traditional Artists

MARIN ENVIRONMENTAL FORUM, Marin County, CA September, 2005 - present

Environmental Education Steward Excepted and trained for education and

advocacy role

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