MARKO VRZIC

**** ***** ****** ****** • Los Angeles, CA 90046

310-***-**** (Cell) • abh2u8@r.postjobfree.com

DIRECTOR & VP OF MARKETING

Creative and forward thinking marketing professional, specializing in driving revenue

growth through comprehensive marketing expertise and project management. Skilled

producer of high performance, data driven integrated marketing communication

campaigns using both traditional and “preferably” digital platforms. Exceptional ability to

craft powerful marketing messages that deliver wide range brand awareness. Polished

communicator talented in motivating teams for top performance. Multilingual fluency in

English, French, and Serbo Croatian. Additional areas of expertise include:

Strategic Market Analysis • Rapid Growth • Competitive Positioning • Project

Management • Pricing Strategies • Bottom line Optimization • Public Relations • Product

Vision & Roadmaps • E Commerce Development • Social & New Media Marketing •

Search Engine Marketing/Optimization • PPC Campaign Management • Web Strategies

PROFESSIONAL EXPERIENCE

Career Note: The Owner of iCrewz & Define Eager is the same person, currently seeking

to sell the two companies during their peek performance.

iCrewz Incorporated, Los Angeles, California • 2006 Present

Film crew service that posts, searches, and rates film crew, jobs, locations & equipment.

VP of Marketing & Project Manager

Spearheaded all strategic business planning and project management plans. Single

handedly created the iCrewz.com website, that mentored technical advances in flash with

rapid contextual design methodologies.

• Generated $3.1M in first year subscription revenue with innovative Web 2.0

strategies.

Enhanced sales by 65% through new channel marketing program and partner

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loyalty program within a 2 year period.

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• Boasted Client acquisition by 42% through new pricing model resulting in

upselling opportunities with existing customers such as eBay, Craigslist and

Mandy.

Launched a plethora of products including an integrated web portal and a

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patented rating system.

Prompted the company from 50th to 1st in the film crew industry as per the Alexia

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ratings. While managing a staff of 40 individuals and optimizing each potential.

Define Eager Incorporated, Santa Monica, California • 2002 2006

One stop shop that revamps your brand/product purely through Marketing.

Marketing Director

Possess successful entrepreneurial background encompassing the overall start up and

enhancement of businesses into top revenue generating entities. Oversaw all product

development, management, and positioning. Drove marketing, business development,

sales, and contract negotiation efforts.

• Successfully “flipped” over 35 companies, guiding them through key strategic

changes from the ground up.

Established and enhanced strategic relationships with vertical partners to enable

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entry into new target markets from start up companies to the Oprah magazine.

Continually trained, developed and managed a comprehensive sales team in

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consultative selling.

Merrill Lynch Bank, Geneva, Switzerland • 1998 2002

Full range of Swiss banking services to High & Ultra High Net Worth Individuals.

Private Investment Banker

Performed expert marketing of financial services with the banking sector focusing on

financing offers to pulp mutual funds during a period of increased mergers and

acquisitions. Administered financial modeling, analysis, and company valuations.

• Implemented a Profit & Loss (P&L) Analysis and Exposures to Management

• Supervised accounting and reporting activities for the subsidiaries

EDUCATION

Bachelor of Business Administration (BBA) & Marketing Certificate

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Minor: Computer Programming & Psychology

Webster University, Geneva Switzerland

ADDITIONAL CERTIFICATES

Google Adwords Certified Partner

Yahoo Ambassador

ECIS Award for International Understanding

Model United Nations Delegate

Earlier Career: Professional Basketball Player in Switzerland (League A) for the “Geneva

Devils” and “Pully Basket.”

REFERENCE

Phone Numbers Upon Request

Mario Lazzaroni (Current Owner of iCrewz, Inc.) = abh2u8@r.postjobfree.com

Paige Adel (Current Marketing Director of Define Eager, Inc.) = abh2u8@r.postjobfree.com

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