Sales Representative
Resume:
Donald J. Zampelli
Mechanicsburg, PA 17050 abh2nn@r.postjobfree.com
EXECUTIVE SUMMARY
A results oriented Marketing and Sales Manager with demonstrated
accomplishments in consumer package goods and service organizations.
Recognized for exceptional collaboration and leadership skills, developing
teams to grow targeted revenue and maximize bottom-line profitability.
Expertise includes:
Organizational Leadership Consultative Selling Product Management
P & L Management Change Management Branding and
Promotion
Strategic Planning Cross Functional Team Category Management
Building
PROFESSIONAL EXPERIENCE
Kellogg Company (Keebler Company) Battle Creek, Michigan 4/93 -
6/2010
District Sales Manager
Delivers Results
. Accomplished year on year growth, yearly targets, delivered
top and bottom line budgets.
. Received DM of the year seven times for results.
. Grew yearly sales to over $28 million, top ten in country.
. Consistently achieved all cost control metrics such as
returns and refusals and unsaleable product by working
directly with distribution manager.
. Accomplished return and refusal goal every year never
finishing above 0.2% and never below top five performers in
the region.
Go to Market
. Sold promotional programs to 200 accounts within the
district.
. Developed successful marketing programs for four accounts
in the Harrisburg market, Karns +11%, LARG +46%, Stauffers
of Kissel Hill +57% and AWI +9%.
. Developed LARG group magnet mailer program that resulted in
54% growth in one period.
. Placed 35 permanent three sided end caps in various stores
within the district.
. 100% new item placement in all accounts every year,
consistent space gains yearly.
. Increased display support and points of interruption on
average in all accounts year on year. Currently average
over seven displays per store.
Drives Alignment
. Selected to team for designing and implementing new go to
market strategy for the Philadelphia zone.
. Developed layout of territories (map point).
. Sold new go to market concept to our customers at
headquarter level.
. Designed router with distribution team to maximize
efficiencies.
Organizes to Win
. Hired top candidates to move business forward.
. Reassigned and hired additional merchandising support.
. Built solid bench by hiring merchandisers with sales
potential.
Needs analysis
. Aligned with accounts to grow category along with our
business.
. Sold correct product mix to meet expectation of accounts
for profit margin and inventory levels at stores.
. Sold against all categories and departments in the store,
utilized store review in all accounts on a daily basis to
track and address all categories.
Keebler Company 9/89 -
4/93
Sales Representative
Organized to Win
. Quickly developed accounts and rapport with store
management.
. Developed new weekly itinerary to see decision makers at
each account.
. Developed control book to utilize fact based selling at
store and account level.
Sales Planning
. Sold entire line of products to all accounts each day.
. Won store by store and day by day over the competition.
Deliver Results
. Achieved each yearly budget target.
. Achieved territory growth in all categories all three
years.
. Achieved 100% display objectives every period for three
years.
. Top sales performer in the district prior to promotion.
Churchill Distributors, Baltimore, MD
5/86 - 9/89
Sales Representative
. Selling wine and spirits to retail liquor outlets, hotels,
taverns.
. Develop new account relationships.
. Utilize display material, shelf point of sale and custom
advertising.
Nationwide Fundraisers Inc., Tucker, GA
11/85 - 5/86
Account Executive
. Establish fundraising programs through schools, civic
organizations in Maryland.
. Coordinate all aspects of each program.
Orkin Pest Control Hagerstown, MD
9/84 - 11/85
Sales Representative
EDUCATION AND PROFESSIONAL DEVELOPMENT
B.A, Business Administration, Shippensburg University
Marketing Major with core business courses including
Promotional Strategies,
Consumer Analysis, Advertising, Sales Management, and Marketing
Strategies
Founding father Lambda Chi Alpha Fraternity, local chapter,
held officer position.
Other interest and activities
Served on local Little League baseball board for 17 years, four
years as President.
Served on local youth basketball board for five years as age
group coordinator.
Have and continue to coach various youth sports teams for over
seventeen years.
Serving on long range planning committee for local baseball
association and the
Township.
Serving on coach's selection board for local midget football
association.
Contact this candidate