Sales Customer Service

Laura Main

**** ********* **** ( Castle Rock, CO 80109 ( *******@*****.*** ( 303-

***-****

Corporate Communications Management

Public Relations / Branding / Media Relations

Dynamic, creative communications professional with track record of

producing compelling, sharply focused performance strategies for marketing

campaigns that support business operations and messaging needs. Expertise

developing powerful, innovative, multifaceted approaches that cultivate

favorable impressions and awareness of products and services. Outstanding

interpersonal, business networking skills. Assertive and goal-driven,

committed to customized approaches and tactical thinking. Expertise

designing concepts to inform and shape opinion across a wide range of

agendas and media including Internet, Broadcast, and Print.

Core competencies include:

Innovative Strategy & Message Positioning Statements / Press

Development Conferences

Sales, Marketing & Promotions Community Relations / Business

Public Outreach / Crisis Communications

Communications Copy Writing & Editing

Market Planning & Analysis Sponsor Tie-ins & Promotions

Interview Preparations / Image Social Media Networking / Web Presence

Consulting

Professional Experience

GENERAL MANAGER, 2009 - Present MODERN IMAGE STUDIOS - Denver, CO

Hold responsibility for strategic development and implementation to achieve

short- and long-range goals; oversee PR, promotions, client services, and

traffic for special event productions company generating $3M.

Manage communications and marketing budgets with oversight of all marketing

efforts for 4 sales locations and staff of 25. Introduce and champion new

business approaches, forge strategic partnerships, and establish

relationships with clients requiring highly personalized event coverage

logistics. Chief strategist driving sales, marketing, and promotional

planning to meet annual revenue goals and branding objectives. Develop,

recommend, and implement tightly focused communications policies. Write,

distribute, and follow up on news releases on organizational happenings to

support community relations and business development. Positioned as company

representative at expos and trade shows, making presentations to new client

base and pitching company services. Skilled in networking with community

and professional organizations.

. Generated personal sales closing rate of 90% - 95%; led team to YOY

sales increases of 55%.

. Oversee staff training in Chicago, Dallas, and Denver, instructing on

software, cold calling, lead development, effective sales

presentations, managing client needs, closing sales, and customer

service.

. Established reputation for delivering top levels of customer service

with lowest number of client issues; Colorado facility ranks #1 for

customer care.

. Revamped company's online look and improved company's web site design

and launched strategies that increased company's social media

presence; traffic and unique visits up by 400% to .com page; traffic

to .biz product ordering page up by 200%.

. Developed innovative approaches to market company, expand brand image,

and penetrate highly competitive market in difficult economic climate,

using success of Colorado operations to build Dallas business.

ANCHOR & REPORTER, 2005 - 2008 KWGN - Denver, CO

Heavily involved in operations for news programming; editing of content,

quality, and message; and coordinating activities with creative teams of

producers, reporters, writers and studio staff.

Secured and generated media coverage for a broad range of national and

regional topics. Determined objectives, style, and format of presentation,

strategically shaping and placing material for maximum impact. Established

and cultivated effective media relations with community, business, and

political leaders. Targeted select audience demographics for delivery of

specific messages.

. Developed and executed programs that influenced and informed policy-

makers and public opinion, balancing, defusing, or legitimizing

attitudes, opinions, and actions.

. Strengthened relationships between community and station, identifying

KWGN as conduit for Denver residents and the issues that concern them.

. Designated Go-To Journalist for major and breaking stories for 9PM

newscast.

. Covered Democratic National Convention during presidential nomination

of Barack Obama.

. Weekend anchor and primary fill-in anchor for 9PM newscast and for 4-

hour morning newscast, contributing to team effort in increasing

ratings.

ANCHOR & REPORTER, 2003 - 2005 WGHP - Greensboro, NC

Managed strategic directives for news programming, supervising production

and writing of information packages and special reports with focus on

consumer reports.

Assigned and reviewed reporting and production staff activities, monitoring

and evaluating material for editorial balance, message, tone, and accuracy.

Trained, developed, and mentored production and reporting staff. Co-

anchored 5 o'clock news cast with frequent anchor duties for 6 PM and 10 PM

news.

. Produced 8 to 10 consumer pieces on product recalls, safety issues,

and product testing and one 30-minute special for each sweeps period;

2 to 3 pieces a week for regular broadcasts.

. Led award-winning Consumer Unit to generate 3 to 4 point viewer

ratings increase during 10 PM newscasts; ranked #1 in nation for Fox

Network Owned and Operated Stations.

ANCHOR & REPORTER, 1999 - 2003 WBNS - Columbus, OH

Built and maintained constituency relationships, creating favorable climate

of interest and support among opinion leaders, advocacy groups, and

newsmakers

Responsibilities as Managing Editor for allocating use of resources,

identifying main audience groups to determine most effective way to

communicate information, and managing special events coverage. Researched

and conducted interviews and other forms of media contact and interaction.

. Hosted live lecture series "Unique Lives" featuring speakers such as

Margaret Thatcher, Joan Rivers, Dr. Mae Jemison (first African-

American female in space), General Claudia Kennedy (Army's first

female 3-star General), and Erin Brockovich.

. Recipient of awards for excellence including Ohio Associated Press

Award and Best Feature Reporting.

*** *** ***

Previous media management roles as Anchor, Producer, and Reporter with WRIC-

TV, Richmond, VA and KWES-TV, Midland, TX; and as Associate Producer with

CNN, in Atlanta, GA.

Education

Bachelor of Journalism in TV and Radio News

THE UNIVERSITY OF TEXAS AT AUSTIN

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