Manager Marketing

Paula J. Ciszewski

248-***-**** ? **********@****.*** ? linkedin/in/paulaciszewski

**** *********** ****** ? Wixom, MI 48393

At a Glance

Creative writer with more than 15 years of award-winning experience seeks

freelance position. Experienced with national trade associations, state-

wide advocacy organizations, advertising agencies, and public relations

firms. Former freelance feature writer for weekly newspapers. Outstanding

research and interviewing skills. Passion for fine writing.

Skills

. Communication - effective in-person, written and before groups

. Analytical and Measurement - adept at linking objectives to

quantifiable outcomes

. Technology - skilled in Microsoft Office: Word, Excel, Project,

PowerPoint, and Publisher; emerging in Photoshop and InDesign

. Multi-tasking - flexible team player who quickly adapts to shifting

priorities

. Interpersonal - proven relationship builder; team player and trusted

source

. Problem Solving - astute in conflict resolution and diplomacy

Feature Writing ? Newsletter Writing ? Brochure Writing ? Proposal

Writing ? Direct Mail Writing ? Digital and Print Ad Writing

Press Release Writing ? Internet/Intranet Content Writing ? Collateral

Writing ? Communications Plan Writing ? Issues Research

Brand Identity ? Graphic Design ? Media Relations ? Public Relations ?

Integrated Marketing Communications

Professional Experience

Freelance Writer and Marketing Communications Professional

July 2010 to Present, Wixom, MI

. Write headlines, edit copy and layout newsletters for printing and

mailing; exceed client expectations.

Marketing Associate, Telcom Credit Union June 2007-May 2010, Novi,

MI

. Wrote feature articles, press releases, scripts, and speeches; adapted to

digital or print platforms

. Designed collateral and ads; coordinated photos and graphics for indoor

signs

. Managed direct mail campaigns that resulted in 10% (average) organic

growth; wrote copy for direct mail pieces.

Development Director, Special Olympics Michigan

April 2006-May 2007, Mt.

Pleasant, MI

. Brought in more than $75,000 in new monies and in-kind services from

corporate donors

. Created and presented multi-media brand presentations to business and

philanthropic groups.

Consultant, Lighthouse Public Relations

November 2002-April 2006, Wixom, MI

Freelance Marketing Coordinator, Brand Image Advertising, Michigan Credit

Union League

Freelance Writer, Business Direct Weekly - Lansing Bureau

. Managed brand identity campaigns. Pitched story ideas to media. Accounts

included PNC Bank, Morgan Associates PLC and Rubicon Genomics

. Wrote online copy and published newsletters for trade association's

cooperative advertising initiative

. Interviewed sources, wrote articles and met deadlines for print

newspaper.

Manager, Corporate Communications and Public Relations, Trinity Health

March 2001-November 2002

. Managed media relations initiative that included national and trade

media; coordinated organizational integrity communications.

Account Supervisor, PR Associates

September 1996-March 2001, Detroit, MI

. Pitched story ideas to trade media; prepped executives for media

interviews. Accounts included Automotive Applications of the American Iron

and Steel Institute, US Steel and Oakland Mall.

Education

. Bachelor of Science, Journalism-Public Relations Sequence, Political

Science Minor University of North Texas, 1991

. Bachelor of Science, Fashion Merchandising, Marketing Concentration

Abilene Christian University, 1987

Other

. Volunteer Kindergarten Teacher, Brightmoor Christian Church

January 2008 to Present

. Volunteer Special Education Classroom Aide, Meadowbrook Elementary School

September 2007 to Present

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