Marketing Sales

Qualifications Brief

Stephen Webb Phone: ***-**8-

8892

**** *. ******** **. *-Mail:

****@*****.**.***

Orange, CA 92869

Summary

Over two decades of increasingly responsible experience directing and

providing high-caliber marketing communications for major corporations.

Award-winning work spans the spectrum of both traditional and new media,

encompassing public relations, event promotions, sales support and

advertising.

Experience

McKenzie & Webb Advertising, Inc. (Orange, CA)

President & Owner/January, 2000 - Present

. Provided creative and consulting services to over 50 agencies,

corporations and non-profit organizations.

. Assisted multiple agencies in the development and presentation of

successful new business proposals.

. Participated in the development of marketing communication programs

targeting both internal and external audiences.

X.com Marketing Communications, Inc. (Santa Ana, CA)

President & CEO/February, 1995 - January, 2000

. Served as creative, strategic planning and branding development

director for clients ranging from established international

corporations to companies experiencing rapid growth and/or

transitioning through mergers, buy-outs and IPOs.

. Championed new business acquisition initiative that built agency from

start-up to over $5 million in annual billings in under five years.

. Managed over $2.5 million annually in consumer and B2B media.

. Supervised 12-person office and all aspects of budgets and accounting.

. Participated in developing and producing up to ten tradeshow

presentations per year.

. Served as agency liaison with client public relations personnel.

Shafer Advertising (Irvine, CA)

Creative Director/March, 1990 - January, 1995

. Directed and provided creative and copywriting services for agency

accounts.

. Supervised employees in developing fully integrated communication and

marketing strategies and solutions.

. Responsible for scriptwriting and production supervision of training,

education and trade show videos and live presentations.

FMJ Advertising (Newport Beach, CA)

Senior Copywriter/September, 1988 - March 1990

. Provided a wide range of marketing communication creative and

copywriting services at second-largest independent healthcare agency

in the Western United States.

. Supervised media production and participated in new business

presentations.

Memorial Medical Center (Long Beach, CA)

Communication Specialist/November, 1983 - September, 1988

. Wrote for award-winning Foundation quarterly magazine, scripted and

produced employee television news show and was editor of monthly in-

house newsletter.

. Scriptwriter and co-producer for the Los Angeles leg of the Children's

Miracle Network Telethon that set fund-raising records in 1984 and

1985.

. Participated in four international publicity events that included the

world's first ovum transfer baby, first robotic surgery, smallest baby

and first test-tube quads.

California State University Department of Communications (Fullerton, CA)

Lecturer/August, 1979 - June, 1984

. Taught writing for business, radio, television and film, public

relations, journalism and advertising.

. Assisted students in obtaining internship positions and employment.

Education

California State University, Fullerton

. M.A. with a major in Communications

. Minor emphasis was Radio/Television/Film.

University of Missouri, Kansas City

. B.A. with Distinction in Communication Studies.

. Recognized as University Scholar.

Awards & Recognition

. International Clio

. National Telly Award

. RxClub (multiple awards)

. Medical Marketing Association (multiple awards)

. Healthcare Marketing Association

. Orange County Ad Society

. Los Angeles Communications and Marketing Association

. International Television Association

. Emmy Award (local L.A. nomination)

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