LORETTA LOMBARDO

***** ****** **** ***** ( Land O' Lakes, Florida 34639

813-***-**** ( abh1z9@r.postjobfree.com

EXECUTIVE MANAGEMENT: Director, Manager, VP

Marketing

Catalyst with 10+ years of marketing management expertise used to advance

the multi-million dollar sales growth of national companies, particularly

in the medical devise industry, residential new home construction,

commercial construction, and insurance industries. Visionary excelling at

crafting highly effective short and long-term marketing strategies

encompassing website, advertising, public relations, event planning, and

trade show functions to fuel brand awareness, client traffic, and

measurable sales growth.

. Thrive in fast-paced environments as a capable leader with strong

personnel management, client relations, and vendor relations skills.

. Track, analyze, and amend marketing campaigns as needed to maximize

return on investment.

Brand Management ( Marketing ( Advertising ( Website ( Public Relations (

Internal Communication

Pay-Per-Click ( Lead Generation ( Training and Development ( Budgeting (

Project Management

Staff Management ( Search Engine Optimization ( Trade Shows ( Vendor

Relations ( Client Relations

PROFESSIONAL EXPERIENCE

SCC SoftComputer, Clearwater, Florida ( 2007- Present

Clinical and Workflow Information Software Solutions with annual sales of

$200M.

National Marketing Director

Devised and executed comprehensive marketing strategy comprised of

advertising, brand management, website, public relations, internal

communication, trade show efforts, collateral materials, and lead

generation for a broad range of medical devise products on a national

level. Managed operations of marketing department with 10 direct reports,

working cross functionally with product team, internal sales, technical

communications and training to accomplish department goals. Initiates and

manages creative development process by adding critical influence,

direction and analysis ultimately channeling both short term and long-term

business building opportunities.

. Developed and implemented operations based system

establishing workflow, accountability and structure

improving, work flow efficiencies and job satisfaction while,

ensuring FDA standards concerning medical devise

labeling was maintained.

. Launched educational summit venue, leveraging brand equity

with IBM through partner based marketing

efforts; increasing leads and upgrade business by 10% while

solidifying brand awareness.

. Strengthened qualified leads by 25% by employing effective direct mail

campaigns.

Highland Holdings, Lakeland, Florida ( 2006-2007

Home builder with annual sales of $180M.

Marketing Director

Managed and implemented complex marketing and lead generation strategies

for 18+ communities in the southeast region. Directed operations of

offsite sales offices, sales training initiatives, lead generation follow-

up, and personal selection studio. Supervised 5 direct and 25 indirect

reports as a member of the management team. Utilized offsite sales office

displays to maximize brand awareness of the company and its products.

Helmed development team tasked with creating an offsite personal selection

studio, coordinating the planning, construction, and design of the space

set up for buyers to choose options for their new home. Oversaw trade show

participation, encompassing collateral material creation and distribution,

advertising, and promotional items.

. Escalated brand awareness by 30% and market share by 5%, cementing

company's position as a market leader and sharpening its competitive edge

against national companies expanding into the territory.

. Achieved sales goals despite a market decline, boosting the number of

qualified homebuyers by 25%.

. Spearheaded new website launch from initial research of the site

platform, formulation of the creative direction, copywriting, and

management of technical resources such as illustrations, photography, and

video podcasts.

. Employed search engine optimization and pay-per-click methods to catapult

rankings on results pages.

. Generated 100+ leads per month, establishing a follow-up procedure to

boost capture rate.

Career Note: Worked as an Independent Marketing Consultant ( 2004-2005

LORETTA LOMBARDO ( Page 2 ( abh1z9@r.postjobfree.com

Centex Homes, Tampa, Florida ( 2003 - 2004

National home builder with $250M+ in annual sales.

Marketing Director

Drove marketing efforts targeting the Tampa Bay Metro and Pasco, Manatee

and Sarasota County areas for home builder averaging sales of 1500 homes

per year. Executed strategic and tactical marketing plans and public

relations campaigns aimed at maximizing brand communication and sales using

such vehicles as advertising. Managed 3 personnel as the administrator of

the marketing budget.

. Sparked the sell out of Phase I plans by attracting and converting leads

into qualified prospects through the creation and launch of targeted

online and direct marketing programs.

. Boosted qualified leads rate by 20% by producing videos for direct

response marketing and pod-casts.

. Produced VIP events for new community openings from initial planning to

final execution. Synchronized marketing materials, displays, and other

activities to present unified marketing message highlighting the company

and its products.

. Stimulated a 25% increase in traffic and the purchase of 15 town homes by

motivating a major newspaper to write an article on a new community with

slow sales.

Ryland Homes, Tampa, Florida ( 2000-2003

National home builder generating $200M+ in annual sales.

Marketing Director

Contributed to the sale of 1200 homes generating $200M annually in a 6-

area region through strategic market planning and execution. Managed 3-

person staff. Formulated a qualified prospect list by coordinating

tradeshow events. Established a customer recognition program enabling

Outback Steakhouse to cater lunches at specific mature communities to

build a prospect list and generate referrals.

. Sold Phase II of a new community out in one month by performing live

broadcasts on a daytime talk show highlighting the location, price, and

limited opportunities available. Production resulted in homebuyers

waiting overnight to buy homes on the first day of the grand opening.

. Hiked sales by 25% and traffic levels by 20% by maximizing sponsorship

funding as part of comprehensive multi-media campaign.

. Captured 250-300 leads per month through an online lead generation

program.

. Originated an annual vendor co-op program, leveraging brand equity to

attract $200K in co-op funds.

ADDITIONAL POSITIONS

CORTEX COMMUNICATIONS, Tampa, Florida ( 1999-2000

Creative Services Marketing Manager: Promoted health care continuing

education live seminars as part of Managed Creative Services Department and

Marketing Communications Programs strategies.

Realized record-breaking attendance for ongoing health care continuing

education seminars.

Note: Additional work history includes positions in Production/Account

Service with Paradigm Communications and as a Creative Services Manager for

National Insurance Services. Full details upon request.

EDUCATION

Bachelor of Arts in Mass Communications with an Advertising Sequence

University of South Florida, Tampa Florida

Associate of Arts in Liberal Arts

Hillsborough Community College, Tampa, Florida

PROFESSIONAL DEVELOPMENT

Managing Diversity in the Workplace ( NAHB Essential Closing Strategies,

Multi-Cultural Differences (

Center for Creative Leadership

Project Management ( Valuing Team Differences ( Managing Multiple Projects,

Objectives and Deadlines

AFFILIATIONS/AWARDS

TBAF Tampa Bay Ad Federation ( Hillsborough & Polk & Pasco Building

Associations

Chamber of Commerce ( Award of Excellence for Marketing ( Addy Excel Award

for Lightning Campaign

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