Sales Project Manager

Wendy L. Adams

SUMMARY[pic]

Seven (*) years online media sales/account management, focused on Search

Engine Marketing and Search Engine Optimization. Expertise in Google,

Yahoo, MSN advertising platforms/ pricing models: CPM, CPC, CPA for e-

commerce and content/media. Strong understanding of internet terms,

technologies and protocols. Self-starter and fast learner with ability to

work independently or as part of a team. Ability to manage multiple

priorities and meet deadlines.

SPECIALTIES[pic]Strong communication, writing, and interpersonal skills

with the ability to establish, develop, and maintain business

relationships. Ability to drive, prioritize, and deliver revenue

objectives. Excellent presentation, organizational and negotiation skills.

Competitive top performer who can quickly gain meetings with decision

makers, find solutions and close sales. Large book of interactive agency

and direct marketing contacts.

EXPERIENCE[pic]J Carter Marketing, Inc. - Nesconset, NY June 2008-Present

Sales Manager

> Selling banner ads and pre-roll video on to agencies and direct

marketers. Publishers include top national TV news and newspapers:

ABC, NBC, CBS, any many more. (500+).

> Preparing documentation and presenting sales packages and RFP's,

including follow up presentation analysis with VP. Creating insertion

orders and tracking sales through ACT-contact mgt. software.

> Assist business development in bringing on new publisher

relationships, negotiating price, terms and budgets.

Seevast, Inc. - Kanoodle.com, Pulse360, SyndiGo - Getzville, NY October

2003- May 2008

Key skills for all positions held within Seevast:

> Developing and executing strategic plans to meet aggressive revenue

goals in specific vertical markets.

> Presenting and articulating advanced product features and benefits.

> Strengthening existing relationships and maximizing revenue growth

with top clients.

> Providing training guidance and feedback to members in sales, account

management and client service teams.

> Interacting with internal teams to support sale and implementation.

> Representing Seevast at industry events and conferences.

National Agency Account Executive, March 2007-May 2008

> Ad sales totaling $6 million. Responsible for selling Sponsored Link

CPC and CPM advertising on Kanoodle, SyndiGo, and Pulse360 networks.

Presented solutions regarding product features, benefits and

solutions.

> Agency territory included NY, NJ, PA, MA, DC, VA, AZ and Southern CA.

Extensive weekly travel to the top interactive agencies across the

country.

> Managed and trained team of three inside account managers.

Instrumental in their promotion to sales.

Key Responsibilities for both SAE and AE positions from 2003-2007

> Maintained working knowledge of features and products, and ability to

effectively sell to advertisers.

> Worked collaboratively with client service growing revenue through

management of clients and up-sales.

> Prepared sales presentations and media plans in preparation for all

client meetings.

> Worked with media planners and buyers in executing campaign strategy,

i.e. creative, set up, and tracking.

> Analyzed performance data suggesting structural and editorial

improvements for campaign optimization.

> Provided campaign updates and follow up correspondence to ensure

advertisers are satisfied with their return.

> Troubleshoot advertiser issues to proactively identify problems and

provide solutions.

> Communicated with clients regarding new product launches and

advertising opportunities.

> Provided ongoing training to clients in all account management related

tools.

> Assisted advertiser invoices, and performed various administrative

duties related to management of accounts.

Senior Account Executive/Account Manager- Kanoodle & Pulse360, January 2005-

March 2007

> Ad sales during this period total $25 million. Primary client

vertical in Finance (real estate, investing, and banking).

Education/Career, Travel, Health and Beauty, Sports, B2B, Dating, and

Computing.

> Worked with VP of Marketing directly implementing banner tiles on CBS,

Monster, and Infinity Broadcasting.

> Several of my clients were selected by our PR firm for published

articles, regarding campaign strategy and techniques which were then

distributed company-wide in our marketing materials and presentations.

> Liaison between business development and sales for MSNBC, CBS,

Associated Press, and Christian Science Monitor delivering client

performance outcomes for better ad placement opportunities,

redistribution of traffic.

Account Executive/Account Manager Kanoodle & Pulse360, October 20003-

January 2005

> Ad sales totaling $7 million. Sold keyword and contextual ad

placements,

> Executed strategic initiatives for paid search accounts ensuring

keyword selection, bid amounts, copywriting, editing, banners, and

landing pages for each client.

> Worked with clients to offer new products and BETA testing. My

customers were first set up for API.

Dunhill Professional Search - Buffalo, NY October 2002 - October 2003

Senior Account Executive -Direct Placement Division

> Secured new accounts to place direct hire and temporary positions.

Identified candidates through ads, referrals, interviews, and

networking. Instrumental in securing top national corporate accounts

and candidates.

PaeTec Communications - Buffalo, NY January 2000 - October 2002

Senior Account Executive and Project Manager

> Sell/prospect new clients by cold calling, networking and referrals.

Identified qualified businesses using checklist and profitability

model (financial report) for savings including upgrades to phone or

data network.

> Project Manager after sale coordinating cut over from Verizon network

onto PaeTec, including telephone system upgrade with hardware vendors

and/or cut over to new data network and equipment installation.

CTC Communications - Williamsville, NY

July 1998 - January 2000

Account Executive

> Providing consultation and sales, upgrades and service improvements

focused on switched, dedicated, local/long distance telephone service,

internet and data services for local businesses in the Buffalo area.

EDUCATION & TRAINING[pic]Niagara University - Lewiston, NY May 1994,

Bachelor of Science - Commerce, Management, and Marketing

Sandler Sales Institute- National Sales Training; Presidents Club 2006

Professional Associations & awards[pic]American Business Women's

Association (ABWA): 1999 - Present; Chapter President: August 2008 -

August 2010.

ABWA Woman of the Year June 2008 & June 2010 and National

ABWA Top 10 Business Women Candidate 2010.

Junior League of Buffalo: 1998 - Present.

computer skills[pic]PaeTec Network Learning Center - Data, Frame Relay,

Broadband Networks, WAN, LAN, and Cisco products.

Proficient in Windows O.S., MS Office, Lotus Notes, Internet Explorer, ACT

& Goldmine - Contact Manager.[pic][pic]

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