Marketing Sales

DORCIA KELLEY

347-***-**** / *******@*****.***

SUMMARY: Twelve years experience in the brand marketing, fashion, interiors

and lifestyle industry, with the proven ability to balance creative and

business while staying true to brand's expectations.

PROFESSIONAL EXPERIENCE

Marriott/Renaissance International Hotels - Luxury Brand Stylist, 2010

. Developed style criteria for all public spaces and source trade shows

for innovative product designs.

. Ensured successful implementation of visual look books to maintain

brand image and voice in market.

. Implemented proper execution of prescribed brand strategy including

styling music, day-night transition, scent program and interior design

strategy.

. Created comprehensive databases of regional resources for staging

elements and update on a regular basis in the index of the "Look

book."

. Maintained property instruction budgets to sustain the achieved

staging.

. Worked closely with property teams to implement new brand initiatives

and brand execution.

. Responsible for merging luxury brands collaborations with companies'

such as Jonathan Adler & ELLE.

ELLE D cor, Carlos Mota Inc., Essence, Freddie Leiba Inc. - Interior &

Fashion Stylist, 2007 - 2009

. Maintained sample library, sourcing, shop for furniture, fixtures,

prepare material for client presentations, style interiors for media

showcase/online media content and handle all client needs and

concerns.

. Created layout and set design for showrooms/specialty stores;

merchandising and styling for exclusive press events, gala's and

fundraiser benefits.

. Managed team by providing visual direction of editorial stories, on-

line media content with outside vendors and suppliers on project

designs.

. Coordinated and ensured guidelines for retail/wholesale shoots were

met; set up d cor for showrooms and meeting spaces for all market and

corporate functions; shop for editor's gifts, style spoke models &

celebrities for red carpet events.

. Efficient with prioritizing, managing and coordinating projects;

strong analytical and communication skills building strong relations

with advertisers, showrooms and retailers.

. Worked productively and effectively with all levels of management

handling a full range of personalities.

NIKE, Shu Uemura, Khiel's - Retail Marketing Consultant, 2007 - 2009

. Developed strategic planning, qualitative & quantitative research,

interactive marketing and creative development focusing on improving

business performance.

. Coordinated and managed the development of new frame merchandising

strategies resulting in consistent product presentations across all

stores.

. Communicate extensively with designers/vendors to facilitate the

promotional efforts of new products; ensuring product appeal and

identifying trends per store to exceed sales for season.

. Responsible for the development of advertising & media plans for the

enhancement of the brand's identity through showroom set up, PR

installations, event coordination and in-store presentations.

. Ensured guidelines for retail/wholesale shoots were met; set up

showrooms for all market and corporate functions; support store

openings for retail and wholesale channels.

. Designed and presented annual marketing plans to attract editors and

promote new brand campaigns.

Lanc me Paris - Marketing & Public Relations Consultant, 2007 - 2009

. Developed strategies and implemented highly successful marketing

campaigns to promote sponsors and retail counter purchases

nationwide.

. Implemented annual marketing plans, collaborated on press releases

and on-line media content.

. Worked with all levels of management and production to create

engaging promotional events, products, and fashion driven trend

stories while developing new concepts to reach new markets.

. Directly involved with exclusive designer presentation goals and

media coverage, working heavily with outside agencies launching

limited edition products for designer such as Thakoon and Proenza

Schouler.

. Drove the development and implementation of media strategies that

resulted in improved efficiency, accelerated sales growth and

profitability.

. Develop, plan and direct the marketing efforts for luxury re-branding

achieving sales expectations.

ELLE Magazine - Fashion & Accessories Market Editor, 2005 - 2006

. Covered all fashion markets from price-conscious to high-end

developing fashion trends for FOB, BOB, and Well stories; contributing

to fashion ideas and trend reports.

. Attend market appointments, fashion shows, forecast trends, create

storyboards and build strong relationships with designers and PR

Professionals.

. Supported Creative Director with market pulls for TV segments, red-

carpet events and other market needs.

. Write, edit, form and shape content of articles, providing fresh

headlines and captions for readers.

. Managed photo shoots, market work, generated story ideas, managed

stylist and prop closet inventory, all while meeting tight deadlines.

. Skilled in implementing new programs, pitching ideas & forecasting

trends as per market.

Hachette Filipacchi Media - International Marketing Manager, 2000 - 2005

. Responsible for managing the brand integrity for 36 of ELLE's

International magazines titles.

. Collaborated with art directors on design layouts, editing of fashion

pages including developing and implementing successful marketing

programs to promote special events.

. Managed, negotiated, and monitored project budgets for creative

talent, celebrities and production.

. Strong relations with international fashion houses - ensuring trends

are implemented in the field prior to each season's launched,

positioning and growth.

. Forecast trends, create storyboards, pull clothing for shoots and

collaborate with creative executives including advertisers in

producing of fashion shoots and related it to the International

market.

. Effective in planning budgets, ad campaigns, managing team &

contracting with outside vendors.

EDUCATION

Fashion Institute of Technology, New York, NY

Fashion Styling and Visual Merchandising courses

North Carolina Agricultural and Technical State University, Greensboro, NC

Bachelors of Science, Marketing

SKILLS

Blackberry 24/7; Mac/PC proficient Strong written & verbal

communication skills

MS Word, PowerPoint, Excel & PhotoShop International travel experience

(valid U.S. passport)

Contact this candidate