Sales Marketing
Resume:
Larry Nelson
Fitchburg, WI *3719
abh1v5@r.postjobfree.com
Seeking a position in marketing management
that allows marketing strategies that facilitate business growth.
Qualification Summary
Multifunctional professional with a history of identifying, researching,
and developing innovative marketing and e-commerce strategies that drive
sales, build high-quality brand image, and increase consumer loyalty.
Key Skills / Knowledge
. Highly motivated manager, planner and organizer
. Excellent project management skills
. Ability to execute integrated marketing campaigns across multiple
channels and product lines within strict deadlines and budget
constraints
. Website development, maintenance, and re-design management
. Product launch coordination
. Enhance internal and external relationships across a variety of
departments
. Improve company-wide communication and team moral
. Excellent ability to manage, coach, train and mentor junior
colleagues
. Outstanding verbal and written communication skills
. Computer literacy: Microsoft Office Suite, Quark, Photoshop,
Illustrator, Bronto, Blue Martini, Dreamweaver, FrontPage, Content
management systems, Outlook and Lotus Notes
Experience
Parts Now! LLC, Middleton, WI March 2006 - Present
Marketing Manager
Responsible for developing and executing long-range marketing
campaigns and programs across multiple channels (print, web, email,
direct mail, tradeshows, social media, and public relations) to ensure
that a consistent message is delivered.
o Direct the creation of print ad campaigns in 4 major
publications ensuring a consistent message and deadlines are
achieved within budget.
o Create, write, and publish a bi-monthly technical magazine that
is distributed to loyal customers. I ensure all deadlines are
met by copy writers, designers and technical staff while
carrying out all printing and mailing logistics.
o Direct the planning, creation and implementation of award
winning technical articles in industry publications. I received
a Best Article award in 2008 and 2009 by Recharger Magazine
Readers Choice Awards.
o Manage the production schedule of a 60 page printer parts
catalog showcasing thousands of products from OEMS such as HP,
Lexmark, Canon, Xerox, Dell and Brother.
o Produce corporate brochures, PowerPoint presentations, sales
letters and phone scripts
Web/Online
o Completed a full corporate web site redesign (www.partsnow.com)
in November 2009 that has achieved a 33% sales growth thus far
in 2010. This required the execution of a site that was secure,
intuitive, and customer friendly with enhanced site
optimization.
o Manage our e-commerce content, design, SEO and programming teams
while collaborating with executives and all other departments in
the organization to enhance internal systems and automate
routine tasks to reduce our cost per transaction.
o Explore marketing and sales opportunities through channel
partners, social media campaigns and web casts.
o Increased our email database by 10,000 names in 4 years.
o Average a 28% open rate on promotions and marketing campaigns.
o Plan, implement and manage the creation of all email campaigns
for major company initiatives.
o Deliver multiple customer satisfaction surveys in targeted
customer segments.
Promotions
o Direct the planning and creation of sales events that vigorously
communicate a unique selling proposition to achieve targeted
customer acquisition, retention and reactivation goals across
multiple product lines.
o Conduct marketing analysis to measure Return on Investment
(ROI), industry trends, and success of marketing campaigns.
Tradeshows
o Direct all logistics for six tradeshows across North America and
Canada.
o Manage all booth logistics, corporate staff, Union labor,
speaking engagements, apparel, meetings and travel arrangements.
o Promote and highlight tradeshow initiatives through multiple
media channels.
Additional responsibilities in July, 2009: Assumed Director of
Marketing responsibilities, manage an $800K budget and drive the
creation and implementation of new sales channels.
Kohl's Department Stores, Menomonee Falls, WI April 2004 - March
2006
E-Commerce Content Coordinator
Closely managed and coordinated the production flow of content from
multiple areas of the department including: design, copy, and
merchandise, in order to develop Kohls.com home and department pages
to meet sales objectives in a rapidly growing division of this well-
known retailer.
Created consistent, profitable, double-digit annual sales growth with
record sales, site traffic and operating profit in 2005.
o Assumed responsibility for event review schedule and online event
reviews for e-commerce production site.
o Gathered template requirements to coordinate e-commerce business
needs for upcoming code updates.
o Developed and maintained Web production schedules, ensuring all
deadlines were met by the team.
o Programmed and published all pages on Kohls.com.
o Worked with merchants to plan and build seasonal merchandise
assortments, brand stores and trend stores within Blue Martini
content management system.
o Assisted with merchandise/assortment-driven projects revolving
around search development, value-added content development, search
engine optimization, and much more.
o Partnered with graphic designers to create homepage and department
page graphics. This included coordination with the advertising
department to acquire graphics and images for use on Kohls.com.
o Collaborated with and edited HTML files produced by our copy team.
o Worked closely with IS and technical support teams to ensure stage
activations and development environments were running
appropriately.
Semex USA, Madison, WI January 2003 - April 2004
Excell-GM Marketing Program Coordinator
Identified profitable market opportunities in order to develop
marketing plans and product lines to exploit those opportunities in
the agriculture industry. Upgraded program features, capabilities,
and technical support with new computer software capabilities.
Motivated and maintained employee enthusiasm for selling the Excell-GM
program which helped contribute to a 20% customer base increase in a
12 month period.
o Developed and initiated a training program utilizing training
packets and user manuals for company employee use.
o Presented at numerous promotional events showing strategic
marketing materials across 23 US states to current and potential
customers.
o Created press releases and feature articles for print and web
publication to increase brand recognition within the US
marketplace.
o Implemented compensation packages for coordinators located across
the US in order to increase our customer enrollment and program
activity.
o Maintained and developed yearly budgets for a national program.
Education
University of Wisconsin - Madison
Bachelor of Science, December 2002
Major: Journalism with business emphasis
Career highlights and Awards
. Partsnow.com, Best Web Site 2007 & 2008 - Rechargers' Readers Choice
Awards
. Parts Now!, Best Article 2008 & 2009 - Rechargers' Readers Choice
Awards
. Most Valuable Performer July 2007 - Parts Now!
. Associate of the 3rd Quarter 2005 - Kohl's Corporate Office
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