Sales Marketing

LINDA M. CONNORS

**** *. ******* #***, *******, IL 60601 ? P 312-***-**** ?

E-mail: *************@***.***

SUMMARY:

Creative senior executive providing traditional and integrated marketing

analysis, revenue generation concepts, effective media partnerships and

distinctive brand building efforts for high profile companies including the

NFL, NBA, Clear Channel and collegiate media. Well-versed in new business

development and identifying market opportunities. Experience managing and

maximizing value with clients, vendors and advertising agencies including

DDB Needham, Young and Rubicam, WongDoody, etc. Developed successful

affinity promotions for blue-chip companies. Strong communication and

negotiation abilities. Proven leader in project, fiscal and staff

management.

KEY ACHIEVEMENTS:

Cannes Lions Direct finalist ? Echo award ? Three Clios ? Best NBA All-Star

program, three consecutive years ? Named one of Northeastern University's

most successful alumni ? Judge for the Effie awards ? National Sports Forum

Steering Committee member ? Speaker at USA Today conference, Northwestern

University and Marquette ? Disney Management Institute graduate

PROFESSIONAL EXPERIENCE:

SEATEXCHANGE.COM

Marketing Consultant Chicago, IL

2006 - present

Developed all facets of marketing, web operations and sponsorship for a

start-up company that is dedicated to e-commerce, online ticket sales.

Procured/negotiated 17 B2B collegiate and U.K. partners in a year. Oversaw

B2C CRM, SEM, social media and monitored site performance. Led press

efforts and obtained international coverage. Liaison with ad agency.

Conducted investor presentations.

CLEAR CHANNEL/KATZ ADVANTAGE Chicago, IL

2005-2006

Director of Marketing

Responsible for sales in the mid-west region. Sold across all Clear Channel

/Katz Advantage media assets including outdoor, entertainment, radio and

emerging media. Developed marketing and promotional campaigns from concept

to evaluation for nationwide clients such as Wal Mart, Pizza Hut, United

Airlines, etc. CCKA representative to work with the Radio Advertising Board

as part of a unique sales model that promoted radio as a medium in

conjunction with the competition.

CHICAGO BEARS FOOTBALL CLUB Chicago, IL 2001-2004

Director of Marketing and Communications

Oversaw all facets of the Chicago Bears' brand. Managed advertising, radio

and television broadcasts, events, publications, web site, retail,

promotions, game presentation and new business development. Provided value

to the consumers, delivered client ROI and generated revenue. Devised and

managed first-ever $2M budget. Oversaw a staff of 20 employees. Integral

part of stadium construction team.

. Elevated the Bears' in the NFL business rankings. Extended the marketing

beyond the football season that resulted in $33 million additional gross

revenue per year.

. Spearheaded all Bears' advertising campaigns that produced $73 million in

new stadium funds and resulted in a sold-out season in a temporary

market; 150 miles south of Chicago.

. Negotiated first ever retail contract that resulted in over $1 million

per year in new revenue.

. Re-launched the Bears' new web site. Oversaw all facets of research,

planning, programming and execution of project. Devised all CRM efforts

and created promotions to drive traffic.

NATIONAL FOOTBALL LEAGUE New York, NY 1996 - 2001

Director of Club Marketing

Managed 15 NFL teams within a complex business environment that required

the ability to build consensus across NFL senior management, owners, and

clients. Consulted teams on how to build their respective businesses by

leveraging team inventory, increasing the bottom line and gaining a

stronger brand position in the marketplace. Key liaison between NFL

sponsors (Sprint, Nike, Reebok, Coca Cola, etc.) and teams for local

market negotiation purposes. Managed 5 employees.

. Guided the Pittsburgh Steelers in securing a $57 million stadium naming

rights sponsorship. Provided ownership with recommendations on all

facets of the sales process including identifying prospects, creating

inventory elements, implementing a negotiation strategy, incorporating

research, developing presentation materials and pitching to clients.

. Created a template for the first ever national football program geared

towards women,

NFL 101. Program grew from three markets to 27 markets in two years and

attracted over 200,000 annual participants. Gained national recognition

via USA Today (front page), World News Tonight and The Wall Street

Journal.

. Repositioned three NFL teams (Broncos, Rams and Seahawks) via

logo/uniform redesigns. Implemented research, assessed focus group

results, managed designers and provided a debut plan that generated non-

traditional revenue.

SEATTLE SUPERSONICS Seattle, WA 1993 - 1996

Director of Marketing and Promotions

Oversaw all creative facets of the NBA team's business to ensure a

consistent brand image in the marketplace. Managed the advertising agency,

produced award winning campaigns, events and promotions. Managed a $1.2

million budget.

SPORTS RADIO KJR (ESPN Affiliate) Seattle, WA 1991 - 1993

Promotion Director

Launched first-ever all talk radio station in marketplace. Devised

promotional ideas that fit station's brand, met client objectives, suited

programming needs and increased Arbitron ratings. Liaison with

SeattleSuperSonics marketing and sales departments to collaborate on joint

team/radio client pitches.

KOMO RADIO/TELEVISION (ABC Affiliate) Seattle, WA 1990 - 1991

Promotion Coordinator

WFTQ/WAAF RADIO (ABC Affiliate) Worcester, MA 1989 - 1990

Sales Assistant

EDUCATION:

NORTHEASTERN UNIVERSITY Boston, MA 1989

Bachelor of Arts Degree

International work study participant

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