Marketing Manager

Brent H. Feigenbaum

*** **** **** ******, ********* 1-A, New York, NY 10022

212-***-**** (home) 917-***-**** (cell)

*************@***.***

PROFESSIONAL SUMMARY: A marketing expert with experience in all facets of marketing communications including:

branding, messaging/positioning, PR, advertising, thought leadership campaigns, client communications, investor relations,

internal communications, web design & content management, and events. Key strengths include the ability to

develop comprehensive marketing programs, manage and motivate departments and teams, form strategic partnerships across

business lines and geographies, and the ability to work within complex organizations. Highly diplomatic with exceptional written

and verbal communications skills who understands how to leverage across marketing disciplines to maximize budgets and deliver

consistent messages.

J.E. ROBERT COMPANIES, New York, NY 2008 – 9/09

(18 months)

Chief Marketing Officer – for $9B Real Estate Private Equity Firm

• Managed all branding, advertising, PR, investor communications, web sites, collateral, internal communications,

sponsorships and events for real estate private equity firm. $2M budget, staff of five.

• Conducted needs assessment and built highly productive and effective marketing department.

• Developed strategic new brand positioning to project a differentiated and consistent global identity.

• Launched results-oriented, measurable, proactive marketing communications campaign; within first nine months

completed 49 interviews with leading financial and trade media, 13 feature articles, 4 authored articles, and a total of

321 press clips; secured 10 key speaking engagements.

• Created comprehensive marketing system with focused messages on fund performance and asset class expertise.

• Developed new on-line marketing program including re-launch of web site with new content, dynamic format and

foreign languages to expand business.

• Overhauled annual investor conference improving format, content, presentations, venue and client experience while

simultaneously reducing costs.

GENERAL ELECTRIC COMPANY, New York, NY 2005 – 2008

GE REAL ESTATE, Director Global Marketing Communications

• Developed global unified brand positioning and marketing strategies for $70B commercial real estate business.

• Managed branding, global PR, advertising, collateral, and client communications; $5M budget with staff of nine.

• Worked extensively with Chairman and executive team to define business positioning and key messages.

• Secured high-level media and top speaking opportunities to raise business’s visibility externally and within GE.

• Formulated strategic marketing messages and thought leadership identity, coordinated overseas teams and external

vendors to deliver consistent positioning across external communications.

• Created and tracked new advertising campaigns and marketing programs throughout the business.

• Consistently rated top performer - awarded highest honor, “Summit Award,” for superior performance in 2007.

CITIGROUP, INC., New York, NY 1998 – 2005

THE CITIGROUP PRIVATE BANK, Vice President, Global Communications Director

• Managed Global Marketing Communications group, $2.5M budget, and staff of seven.

• Developed the strategy and supervised development of global marketing materials, client communications, branding

and positioning – targeted brochures, newsletters, direct mail, and authoritative articles / white papers.

• Directed and produced Citigroup Pb, an award winning client magazine for global distribution issued three times per

year; publication translated into Chinese, Spanish, and Portuguese.

• One of fifty employees selected as a “top performer” to participate in first Private Bank / Stanford Executive Program

on “business leadership” –class of ’04.

WORLDWIDE SECURITIES SERVICES, Vice President, Strategic Marketing Manager

• Created and launched global PR campaigns to increase visibility for leading issuer and investor businesses resulting in

a 40% increase in press coverage.

• Formed strategic partnerships with leading publications / organizations to increase business visibility and thought

leadership; secured high-level speaking opportunities at major industry conferences.

• Managed internal communications for 3,000 employees worldwide: created internal newsletter, formed new employee

orientation series, established internal quarterly business meetings, and improved internal communication via intranet.

THE CHASE MANHATTAN BANK, New York, NY 1993 – 1998

GLOBAL SERVICES, Vice President, Public Relations Manager

• Promoted to this sector level role to develop global PR and branding campaigns to raise visibility and promote industry

thought leadership for $2B business: cash management, custody, and corporate trust.

• Managed PR firm, global budget and six internal PR managers to ensure message consistency.

• Identified, evaluated and secured worldwide sponsorships and senior level speaking opportunities.

CHASE TREASURY SOLUTIONS, Vice President, PR / Communications Manager

• Developed global branding and positioning, communications and PR campaigns for cash management business

resulting in business name change and rollout of global marketing initiatives.

• Prepared presentations, speeches, and communication for Business Head and Senior Executives.

• Managed internal communications to 4,000 employees including creation of internal newsletter.

• Headquartered in London for three month special assignment during Chase / Chemical merger – directed all European

client communications.

PERSONAL FINANCIAL SERVICES, Second Vice President, Marketing

• Created strategic national and local public relations campaigns to generate new business.

• Developed surveys and promoted findings generating national media coverage, press interviews and speaking

engagements focused on mortgage trends of the affluent – annual advertising dollar equivalent for placements totaled

more than $1.2M.

NATIONAL WESTMINSTER BANK, New York, NY 1986 – 1990

Assistant Vice President, Advertising & Marketing

• Managed print and television advertising for the bank’s corporate businesses.

• Responsible for implementing all brand standards across the corporate bank to ensure consistency.

• Oversaw $8 million budget; managed outside advertising agencies, design firms and brand firm.

• Developed and produced all marketing materials for corporate businesses.

BUSINESS INTERNATIONAL CORP. (THE ECONOMIST), New York, NY 1984 – 1986

Marketing Manager & Managing Editor, Financing Foreign Operations

• Promoted to develop all direct mail marketing campaigns for BI’s finance unit including drafting all content, list

selection, and brochure development.

• Managed 25 correspondents worldwide, edited 40-country reports on financial conditions.

• Wrote financial articles for Business International Money Report.

• Authored in-depth studies based on extensive interviews with Fortune 500 CFOs and Finance Directors on methods for

improving financial positions in high-risk countries.

EDUCATION

SDA BOCCONI, SCHOOL OF BUSINESS ADMINISTRATION, Milan, Italy 1991

• Master of International Economics and Management (MIEM). This one-year intensive program combined an MBA

with a focus on international economics and European integration. Awarded Bocconi Scholarship.

COLUMBIA UNIVERSITY, New York, NY 1984

• Master of International Affairs (MIA). International Business and Western Europe concentrations.

VASSAR COLLEGE, Poughkeepsie, NY 1982

• Bachelor of Arts (AB), Major: History. Awarded Vassar Scholarship.

RECENT SERVICE

• Trustee, Vassar College 2009 - 2013

• Co-Chair, Frances Lehman Loeb Art Center at Vassar College 2002 – 2009

• Volunteer, Miracle House 2004 - present

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