Hillsborough, NJ *****
******.**********@*******.***
MARKETING MANAGEMENT
Results-driven professional with 13+ years experience seeks new challenge and
opportunity to apply consummate skills to optimize operations of a dynamic organization.
KEY AREAS OF EXPERTISE
Strategic Marketing Pricing and Promotions
Project Management Personnel Management
Product Management Leadership and Training
Sales Operations Presentations
Competitive Market Analysis Customer Service
PROFESSIONAL PROFILE
Escalate business development through sales, innovative initiatives, and strategic marketing
techniques which increase productivity and revenue growth; exceed goals and objectives
Self-motivated professional with expertise in loyalty, direct, and channel marketing
Organized and detail-oriented Leader with experience in personnel management, training, and
mentoring; build strong cross-functional teams and provide positive motivation
Energetic multi-tasker; direct projects while maintaining quality assurance, manage products and
determine pricing, and conduct competitive market analysis
Expand clientele by securing large-profit accounts while maintaining existing customer base through
exemplary account management and customer service
Communicate technical and complex information easily and concisely; perform executive-level
presentations and lead meetings; write training materials
Proficient in Microsoft Office including Excel, PowerPoint, Word, and Outlook
EMPLOYMENT HISTORY
Verizon Wireless 01/2000 – Present
Marketing Manager Morristown, NJ 10/2005 – Present
Boost business development through exceptional management; direct channel
marketing, loyalty marketing, and pricing and promotions
Demonstrate superior leadership by building strong cross-functional teams, ensuring
excellent customer service, and providing support to all area personnel; drive results by performing
extensive data analysis
Key player who effectively manages introductory phase of the customer lifecycle;
welcome call programs, welcome direct mail campaigns, and welcome email campaigns
Display excellent communication skills by spearheading diverse initiatives including
customer-impacting policies and procedures; lead go-to-market meetings, create launch
communications, and draft training materials
Essential team member who directs post-pay Consumer and Business Pricing and
Promotion initiatives; skillfully design templates for price plans, promotions, and features
Produce annual cost savings of $500,000 through implementation and management
of a process to remotely update customer device software; update an average of 2.7M customers
annually
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Resume- Jerry Rullo 407-***-**** ******@***.***
Optimize operations by monitoring and analyzing the competitive landscape;
develop necessary tools and communications for the field including competitive comparisons, positioning
statements, price elasticity analyses, and executive overviews
Assistant Manager, Sales Operations Branchburg, NJ 01/2003 – 10/2005
Served as manager-on-duty during evenings, weekends, and holidays; provided
daily support to sales representatives assisting with sales issues, customer concerns, and IT problems
Maximized productivity by launching new initiatives, process improvements, and
front-end system enhancements
Played vital role in communication, support, and tracking of all marketing initiatives;
direct mail campaigns, print advertising, radio advertising, and outbound campaigns
Demonstrated strong leadership qualities while training and mentoring sales
representatives in techniques to exceed key performance indicator, quality assurance, and quota goals
Inside Sales Representative Orangeburg, NY 09/2000 – 01/2003
Successfully established new wireless service accounts and exceeded aggressive
sales objectives; utilized strategic sales techniques and inbound/outbound sales calls
Proficiently lead team of temporary sales employees; provided effective training and
evaluations resulting in quota realization and transition to permanent employment
Senior Specialist, Loyalty Management Services Morristown, NJ 01/2000 – 09/2000
Expertly managed all customer loyalty contacts via an 800-line; addressed inquires
regarding service and disconnect requests
Negotiated creative solutions to exceed customer expectations while maintaining
existing customer base; accountable for making cost-effective decisions for both customer and company
Conducted competitive market analysis; efficiently gathered, compared and
analyzed data for use in maintaining existing customers as well as communicating trends to Regional
Marketing
PREVIOUS EMPLOYMENT
Inside Sales Representative, Bell Atlantic Mobile Branchburg, NJ 12/1997 – 01/2000
Operations Specialist, Bell Atlantic NYNEX Mobile Branchburg, NJ 07/1997 – 12/1997
EDUCATION AND PROFESSIONAL DEVELOPMENT
AND
Warren Hills Regional High School Washington, NJ
Training Seminars
Fast Start in Project Management
Advanced Project Management
Presentation Advantage
Business Writing Advantage
Various Sales Skills Courses
REFERENCES
Available upon request