Sales Marketing

Terra Hoskins

323-***-**** • ************@*****.***

SUMMARY OF QUALIFICATIONS

Communications professional with talent for selling ideas. Strengths include initiating

relationships, solving problems and motivating others. Industry background spans technology,

retail, healthcare, government, entertainment and consumer products.

PROFESSIONAL EXPERIENCE

White House Black Market, Indianapolis, Ind., 2010-present

Sales Lead

* Lead seller in store ranked among top three highest volume in district and top 20 most

profitable of 344 boutiques company wide.

* Initiate sales and mentor associates throughout cycle via model producing #1 rankings daily for

district in volume, units and average dollar sales since Nov. 2008.

* Promoted to management after three months of employment and quadrupled monthly bonus.

Freelance Marketing and Promotions, 2008-present

Los Angeles, Calif. and Indianapolis, Ind.

* Promoting initiatives, organizations and innovations, like Best Buy’s cost-saving intranet

strategy, via social and traditional media.

CSC, El Segundo, Calif., 2002-2008

Corporate Communications and Marketing

Senior Communications Specialist (2005-2008)

* Senior-most employee communications writer at $17 billion global IT services company.

Promoted into department to create and manage corporate intranet.

* Centralized communication with new editorial process during company restructuring: cross

marketed best practices among disparate business units and interpreted new growth strategy for

employees. Transformed corporate employee newsletter into chief internal vehicle as editor.

* Created video-based intranet strategy to engage 91,000 employees worldwide and achieve buy

in for new growth plan, brand and culture change initiatives.

Writer, csc.com (2002-2005)

* Member of marketing and corporate communications Web site team overseeing more than 22

industry and solutions zones and nearly 30 country sites.

* Coached global business units to use Web site as marketing tool, generating 1,000 collective

Web leads and inquiries per month.

* Helped shift corporate image by showcasing technology innovations and business solutions,

including digital ID cards for the Belgian government, RFID refining for BHP Billion, IT

outsourcing for St. Vincent Catholic Medical Centers.

PainePR, Los Angeles, Calif., 2000-2002

Public Relations Specialist

* Served on account teams for Procter & Gamble, XM Satellite Radio and Foster’s Lager.

* Helped design and execute national marketing campaign for Ivory Soap, resulting in increased

sales of $1 million.

* Produced coverage in short and long-lead media outlets, including Vogue, Details, Redbook and

The Washington Post, through national and regional pitches.

Merisel, Inc., El Segundo, Calif., 1999-2000

Public Relations Coordinator

* Shaped image of technology distribution company and executives as primary trade-press

contact during industry transition.

* Expanded coverage for business units and vertical markets, including e-business, government,

VAR enterprise and retail, by identifying new media outlets.

KMedia Relations, Los Angeles, Calif., 1998-1999

Publicist

* Expert agent of visual effects, animation, production and post-production clients; served as

primary contact for Pacific Ocean Post, Greystone Productions and Backyard Productions.

* Generated key media placements, including Access Hollywood and E! Entertainment segments,

LA Times, Sports Illustrated and Broadcasting & Cable magazines, for client film releases,

broadcast premieres and strategic initiatives.

Stride & Associates, Los Angeles and Newport Beach, Calif., 1997-1998

Recruiter, Remington International and Atlantis Partners

* Joined as trainee, earned 52 percent pay increase in seven months, promoted to start-up office.

Freelance Film, TV, Video Production, 1994-1999

Los Angeles, Calif.; Chicago, Ill.; and Indianapolis, Ind.

* Held various positions in the development and production of feature film, television, broadcast

news, newsmagazine and corporate video.

EDUCATION

Indiana University, Bloomington, Ind., 1994

* B.A. in Telecommunications (Concentration: TV Production) and B.A. in Theatre

UCLA Extension, Los Angeles, Calif., 1999-2002

* Course Studies: Fundamentals of Reporting, Writing for News Media, Creating Marketing and

Advertising Materials, Writing for Public Relations

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