Sales Marketing
Resume:
I am a dual citizen of Canada and the US with a home in Ontario and Utah. I am prepared to
relocate myself for the right job opportunity.
In your search you may need an innovative Senior International Executive with a record of
cutting costs while stimulating impressive growth through creative strategies and I believe my
credentials may fit your criteria.
As much as my background is in software and consumer products I also have significant non
profit experience as the Past Vice Chair and Director of the Canada Safety Council, Director of
the Indiana Chamber of Commerce as well as President and Director of many industry
associations over my career. I have also worked for the Safe American Foundation in Atlanta
helping with fund raising.
By way of further introduction, I have a VP and GM level track record of success with industry
leaders including Borden, Evenflo Juvenile Products, Cosco (Juvenile and Home Products
divisions) and Liberty Safe and Security Products. An adept negotiator, I have consistently
formed strategic partnerships through licensing agreements with such Blue Chip companies as:
Eddie Bauer, Disney, NASCAR, and Harley Davidson as well as suppliers and third party
partners. My varied industry experience includes manufacturing, consumer products both
durable and non durable goods, and packaged consumer goods through most channels of
distribution.
Most recently, I embarked on my own with a Consulting application where my team supplies
first and second stage companies with strategy to get them to the profitability stage. The last
three years I have worked with E-Healthcare Systems developing an Open Source SaaS model
Cloud computing software program for an electronic medical records application targeting long
term care.
At Liberty Safe and Security Products, I developed and executed a strategic plan, which included
sales and marketing components with time lines for manufacturing and other functional support.
I established new focus and procedures for product development and forecasting. Additionally, I
diversified the product offering, expanding into a new market channel.
Among my key accomplishments, I brought Cosco into a new product category, generating $50
million in sales and becoming the second largest company in the product category. Within 2
years, Cosco held a 15% market share and penetrated all price points. In addition to adding to
the bottom line by developing and implementing successful marketing plans, my record includes
improving operations and plant efficiencies. I turned around Cosco’s failing advertising and
creative departments, leading them to win 5 awards for packaging, ads, and catalogs.
I am enclosing my BIO and a resume for your review and invite you to view my personal web
site at www.pbassociates.biz
I would be interested in talking with you further to discuss how my skills could contribute to
your growth and profitability. I look forward to visiting with you.
Sincerely,
Paul Berney
************@***.***
http://www.linkedin.com/in/hunterberney
WHAT PAUL BERNEY BRINGS TO THE TABLE
1. A strong sales and marketing discipline with a number of highly
sophisticated Brand driven organizations both large and small.
2. Eight years of General Management experience which includes Sales,
Marketing, Manufacturing, Importing, QC, HR, Administration and an MRP2
execution.
3. International experience in partnerships, importing, exporting with
partners in China, Korea, Taiwan, Mexico, Brazil and Canada.
4. Board level experience both reporting to and sitting on boards.
5. Licensing experience both as a licensee and licensor.
6. P & L responsibility in the last 5 jobs.
7. Private Label experience, directing activities with accounts and
internally developing the programs and monitoring them.
8. New product development experience in the last 4 jobs.
9. Fashion and design experience.
10. Cost containment and cost reduction experience in the last 4 jobs.
11. Acquisition experience.
12. Strategic Planning at both the corporate and functional areas.
13. Web site development both B2B and B2C.
14. Personnel development and retention experience.
15. Consumer Products packaged and durable goods experience that touched
almost every channel of distribution and type of sales force (Direct, Broker, Agent, Contract).
16. Strong communicator with both written and verbal skill set.
17. Team player and able to rally the troops at all levels.
18. Adaptable to varied cultures both internally and externally. I am skilled with small and larger
companies and cross functional matrix environments.
19. Ad Agency experience both large and small, also directed in house agency.
Mr. Paul Berney
65 West Coleys Cove, Payson, Utah 84651
Phone: 801-***-**** E-mail: ************@***.***
Personal URL www.pbassociates.biz
VP Sales / Marketing & GM Executive
Business Development/Key Account Management / New Product Development & Launches /
Brand Equity and Licensing/ Product & Sales Management / B2B / B2C / Operations / P&L/
Corporate Strategic Planning/ Sourcing Offshore & International Experience/Board Level
Experience/Start Up Experience/ Social Media Marketing/ Strategic Planning/ Funding/ Cloud
Computing/ SaaS/ Open Source Software/ Non Profit/ Consulting/ Advisor/ Mentor/ EMR/ PHR
A veteran executive as a dual citizen of Canada and the US with extensive experience
significantly increasing market share and brand equity for such industry leaders such as Borden,
Evenflo, and Cosco/Safety 1st. Track record of generating millions by exploring new channels,
developing new products, building brand equity and developing key strategic partnerships.
Entered two new product categories, generating $50M in sales. Developed a partnership
with the market leaders in China and Korea. Co-developed two proprietary and patented lines.
Within 2 years held a 15% market share and penetrated all price points while on the other
capturing a respectable 8% share.
Developed strategic plan successfully stimulating company Brand equity, growth and
profitability. Developed planning process focusing on new product development, public
relation/social media networking and compatible partnerships. Diversified the product offering
from home use into the home-builder channel. In addition, launched a full e-commerce B2B and
B2C web site/catalog strategy.
A skilled negotiator, adept at forming strategic partnerships through licensing agreements with
such Blue Chip companies as: Eddie Bauer, Disney, NASCAR, and Harley Davidson as well as
suppliers and third parties. Varied industry experience in manufacturing, consumer products
both durable and non-durable goods and packaged consumer goods marketed through a variety
of mediums including Infomercials, catalog & web.
Generated in excess of $110M in sales by co-branding to penetrate higher-end segments.
Negotiated license with Eddie Bauer, generating $20M in sales the first 2 years and $50M
annually thereafter. Negotiated license with Disney, generating over $20M in sales. Negotiated
a NASCAR license contributing over $20M in gross sales.
Targeted four new categories, dramatically growing market share for each division.
Focused on Branding, licensing, acquisitions, public relations and new product development of
over 60 products. Added a $70M acquisition and a $200M acquisition. Achieved 5-year goal of
a half-billion dollar critical mass.
Career History
E-HEALTHCARE SYSTEMS
2007 TO PRESENT
VP Sales and Marketing
Over the last 36 months I have been working as an equity partner in the Medical Software field
with E-Healthcare Systems, a first stage Cloud, SaaS Software Company targeting the Long
Term Health Care field with Electronic Medical Records.
PAUL BERNEY AND ASSOCIATES INTERIM SOLUTIONS
CONSULTING PRACTICE 2001 to 2007
CEO
My team takes start up and first/second stage companies and orchestrates the sequencing to get
them to a profitable operational level. Some of my clients are:
Villigar Cigar Company Miami
Whisper Wear Atlanta
Hidden Wineries California
Nap Wrap California
Big Wave Productions Utah
I am a consumer products specialist and North American associate of a UK Consulting Group
called Interim Solutions. We primarily target first and second stage companies.
LIBERTY SAFE AND SECURITY PRODUCTS, Payson, Utah
2001
Sr. VP Sales & Marketing
Recruited to this recognized market leader in the manufacture and distribution of gun and home
safes to manage a $12M budget while directing 26 staff.
Implemented new product development, public relations initiatives and
forecasting processes.
Penetrated new channels of Architects and Home Builders with new line
Significantly improved gross margins YTD.
Implemented offshore sourcing program.
COSCO, INC. – Safety 1st, Columbus, Indiana
1995 - 2001
VP Marketing
Managed a $14M budget and 30 staff for this two division manufacturer / importer of home,
office and medical products as well as juvenile products division
Implemented successful new global marketing plans, including new corporate
logo and packaging, exceeding top line sales objectives of $135M bringing in
over $300M while improving Brand equity and trade/consumer perceptions.
Developed $40M in new business in the 2nd largest juvenile category.
Received 6 industry awards for packaging, catalogs, and advertising/PR projects.
Reduced marketing and advertising operating costs from 3% to 1.2% of net sales.
Increased average gross margins over 3%.
EVENFLO CANADA, Brantford, Ontario
1987 – 1995
General Manager
Entered juvenile products industry, managing 110 staff and a budget of $22M. Held P&L
responsibility while directing all sales, marketing, call center/telemarketing, manufacturing,
sourcing, finance, administration, and HR functions.
Turned around R.O.I. from negative to 38% within 2 years.
Integrated two divisions and built the Brand Equity and consumer/trade
perception to #2 position behind Fisher Price.
Improved sales from $7.5M to $18.5M in 2 years.
Improved production efficiencies by 20%.
THE BORDEN COMPANY, Toronto, Ontario
1980 – 1987
Director of Sales and Marketing
Directed all budgets, sales, and marketing activities for the Canadian subsidiary of this consumer
products manufacturer of food and consumer chemical products.
Rebuilt entire staff and broker / agent distributor network.
Achieved budgets for the first time in six years.
Successfully managed new product launches and acquisitions for both food and
home products divisions.
Negotiated all Borden private label, quote and industrial business.
EDUCATION:
Continuous education through professional training courses and seminars including:
Effective public speaking, Effective listening, management training and personal
training like 95-5
Sensitivity training, supervisory training 1, 2 and 3
Sales and Marketing Training seminars.
MRP 2 and ISO 9000 Training
Financials for the non Financial Manager, etc.
Business Administration, Ryerson University, Toronto, Canada.
Significant Board level experience both reporting to and sitting on many, both industry related
and non profit at the Chairman, Vice Chairman and Director levels.
Excellent references available upon establishment of mutual interest.
Contact this candidate