Sales Marketing
Resume:
Laura James
Valencia, CA **354
****************@*****.***
E-MARKETING / VP OF ONLINE MARKETING
Award-Winning Expert in Web/Internet/New Media Marketing
Career Profile: Web-savvy marketing and sales professional accomplished in
creating and leading high impact marketing campaigns that consistently meet
aggressive e-business goals. Initiated groundbreaking programs and
delivered large revenue gains. Excel in both start-up and mature corporate
environments. Strong leader known for tenacity and positive "can-do"
attitude. Fully fluent in interactive and Internet technologies and tools.
Professional History
VP Sales and Marketing - Online February 2010 - Present
PlacementsMedia.com
Manage all types of digital campaign activities: online video, display
advertising, search marketing, email marketing, promotional sweepstakes,
etc.
Forge strategic content partnerships with key top tier publishers
Monitor delivery of campaign from beginning to end and optimizing as
needed.
Proactive daily analysis and campaign optimization.
Produce weekly reports outlining campaign performance.
Interact with internal as well as external clients including but not
limited to coordination and consultation to ensure a successful advertising
campaign.
Manage and be accountable for billing reconciliation and reporting.
Perform the day-to-day ad placement, scheduling and updates for customers,
including rich media ad placements.
Trafficking and optimization of online campaigns
Respond to general queries and identify / report problems in- and
externally
Interactive Online Media Buyer/Publisher Development
Coupons.com February 2008 - January 2010
Design, implement and manage online marketing programs to acquire customers
Develop online media plans and manage the execution of media buys
Negotiate, purchase and optimize online media and perform campaign analysis
Manage weekly and monthly reporting, optimization and tracking
Develop and manage metrics and budgets.
Analyze and report program performance; provide results and recommendations
for improvement
Develop and execute highly effective direct response programs to
significantly increase inbound site traffic.
Effectively manage outside partnerships to maximize ROI .
Leverage a "test, measure and refine" approach to constantly improve
program results
Increase the impact of online marketing on revenue and profitability.
Assist in developing ad copy, landing pages, banner creative and other
marketing collateral.
Provide support for other areas of marketing and sales as needed.
Director of Online Media/Business Development
TrafficMarketPlace.com May 2006 - January 2008
Continuously source, evaluate, and execute new online media opportunities,
developing a suite of sustainable scalable partnerships. Identify,
cultivate, analyze, and develop integrated co-branded marketing
partnerships. Evaluate Internet media opportunities and identify those
whose audience match the company's target customer profile. Maintain
relationships with a wide variety of online publishers. Monitor trends in
the online advertising industry
Manage to budget and meet weekly, monthly, and quarterly goals to cost-
effectively manage ROI.
Work with the campaign-management team to monitor tracking, delivery, and
campaign performance in an ongoing basis. Manage a team of Media
Coordinators in executing, trafficking, managing and optimizing online
media campaigns. Support account teams in the management and presentation
of results to clients.
Execute on all aspects of online advertising programs to ensure campaigns
run smoothly
Use planning resources to research Web sites and online publishers
Evaluate and negotiate media proposals for potential advertising contracts
by examining demographics, traffic, costs, and placements. Monitor existing
media buys and optimize site selection and placements using third party and
site tracking tools
Sr. Online Media Buyer and Sales
Conquest Media January 2003 - May 2006
Dual responsibility of online advertising sales, marketing and media
buying, including media planning, tracking and optimization. Work closely
with several online ad networks and email list providers to sell ad space
on a CPM/CPC/CPA. Manage ad budget for computer software company to secure
banner, text link and email marketing campaigns.
Built key account relationships with online advertisers and publishers
(e.g. LowerMyBills, Citrix, Vonage, Date.com, New Line Cinema, Verizon,
FoxNews, Weather.com, Yahoo Music, MSN, Myspace, Photobucket, YouTube,
Clear Channel, and IAC Interactive and offline advertisers (e.g. Sony
Corporation, American Express, and Wal-Mart).
Met and exceeded all financial targets, enhanced customer satisfaction and
improved market position. Provide analysis on customer -related data and
campaign performance.
Solely responsible for acquiring and maintaining a client list of online
advertisers and publishers. On-going monitoring and evaluation of media
campaigns, agreements and contracts. Negotiated contracts with Google,
Yahoo, AOL, Direct Response, and Ask Jeeves Network.
Secured top placement for Search Engine and Keyword campaigns. Optimized
performance for PPC and keyword list.
Work closely with online ad agencies, advertisers and publishers on managed
email list of 10 million. Able to effectively create additional added
value and sales opportunities to increase ad media buys.
Account Manager - Online Sales and Marketing
Challenger One, LLC September 2001-January 2003
An e-commerce company selling printer supplies, vitamins and weight loss
products. Consisted of 11 e-commerce sites. Responsible for online media
buying, business development, affiliate program, search engine marketing
and website development.
Led development and execution of marketing strategies and new business
initiatives that drove rapid growth, from the ground floor to $10.5
million.
Pioneered a fully functional marketing department infrastructure, including
policies and procedures, streamlined business processes and a build a
talented marketing and communications team.
Created and deployed unique advertising campaigns proven successful in
positioning the company with a competitive distinction. Won national
attention for innovative and edgy email ads that piqued interest in target
markets.
Oversaw affiliate and search engine campaigns and introduced these methods
as an additional revenue stream.
Delivered 68% ROI from marketing efforts by employing a shrewd balance of
Internet and traditional print and broadcast media to maximize results.
Negotiated and structured major business partnerships and alliances; built
and led successful win-win programs through cost-effective co-marketing
initiatives.
National Sales Manager
Snitch, Louisville, KY Summer 2001
A free weekly publication providing information on crime and crime
prevention to the San Fernando Valley communities.
Joined the national publication to orchestrate their expansion into the Los
Angeles market. Within the first month established a firm market presence
and captured prominent national and local accounts (e.g. American Express
Financial Planners, The Cheesecake Factory, The Burbank Media Center and
Nextel).
CBS Radio/Greater Boston Media 1994-1999
A leading national radio and television broadcasting company with more than
25 radio and television station in the New England area. Primary
responsibility to sell radio ads to local and national clients.
Local Sales Coordinator 1997-1999
Account Executive 1994-1997
WSJZ "Smooth Jazz" 96.9 FM - Greater Boston Media, Boston, MA
Supervised sales staff of 5. Assisted staff with achieving monthly local
sales budget.
Responsible for account management and new business development.
Developed marketing and sales training programs. Created manufacture/vendor
programs and secured sponsorships for station events. Daily
responsibilities included cold calling, prospecting and maintaining
national, agency, and local accounts.
WILD AM 1090 - Radio One, Boston, Mass
Developed and increased new business accounts and serviced a national,
agency and local client list. Worked with promotions department on multi-
level event marking campaigns. Represented station to national clientele
to increase station exposure.
Specialized in co-op and vendor advertising programs clients included
Nabisco,
First USA, Dodge Motor Dealers, National Democratic Party and Tower
Records.
Other Experience Includes: Programming Assistant - WMJX 106.7 FM, Account
Executive - ARROW 97.4 FM - Rockville, MD, Business Assistant - WHUR 94.5
FM Radio - Washington, DC, Advertising and Visual Merchandiser - Robinsons
May - North Hollywood, CA.
Computer Skills: Proficiency with PC and Macintosh.
Software: QuarkXpress, Internet, MS Word, Powerpoint and Excel
Research: Comscore, MediaMetrix, Webtrends, Adrevelance, Arbitron, Strata,
Maximizer and Media Audit Electronic Media: Selector
Business: Database and spread sheet analysis; Database marketing
Education: Howard University - School of Communications
Bachelor of Arts
Professional Associations:
Association of Internet Professionals
Women's New Media Associations
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