Sales Marketing
Resume:
Matthew A. Bowman
Home: 801-***-****
E-Mail: ***************@***.***
LinkedIn Profile: http://www.linkedin.com/pub/7/7a1/6b3
Twitter: twitter.com/MBowmanMBA
summary
Marketing executive with over 10 years of progressive management experience
who delivers strong and sustainable gains in both emerging and mature B2B
markets. Demonstrated ability to develop strategy and build distribution
channels that deliver. Confident in large crowds and at senior levels.
Track record includes senior positions and consulting experience with start-
up, turnaround, and growth environments in private and public sectors. MBA
with strong return on investment results, operational skills, and
experiences. Excellent leadership and management skills, detail oriented
with big-picture abilities. Seasoned strategist / tactician leveraging 8A
relationships, developing and executing successful penetration strategies,
and creating barriers of entry to the competition. Team player.
. B2B market evaluation, penetration & expansion
. Effective lead generation & cultivation
. Rejuvenating stagnant / declining sales
. Strategic business, market and sales planning
. ROI, profit optimization, and value proposition
. Social media marketing expertise
. Performance enhancement and portfolio management
. Competitive analysis, positioning, and pricing
. Product launch and lifecycle management
Specialties
Marketing operation improvement, corporate marketing, online marketing,
lead generation, social media, viral marketing, branding, web usability,
guerilla marketing, competitive intelligence, market research, strategy,
search engine marketing, search engine optimization, social networking, and
promotion.
Publications & Achievements
. Articles; Contributed or Spotlighted
o Business Week Magazine (Staying on Top of Your Game by Anne
Field, Business Week Small Biz, February / March 2007, p. 55).
o Silicon Slopes: Highlighted on CEO Spotlight program.
o Connect Magazine (Are You Correctly Measuring the Most Easily
Measured Job in Your Company? by Breeann Berger, Connect
Magazine, June 2005).
o Business Week Magazine (The Evolution of Employee Training,
Today's Tip, November 19)
o Business Week Magazine (Best Small Cities for Startups, 2009)
o Marriott Business School Alumni Magazine (BusinessWeek Features
Alumnus' Improvements to Sales Process, Fall 2007)
. Other:
o Member of the Chief Marketing Officer (CMO) Council
o Frequent quest speaker with the American Marketing Association
(AMA)
o Inductee into the Delta Mu Delta Honorary Society (MBA program)
o 2009 nominee for the v100 award (top 100 entrepreneurs of the
year)
o Member Sandler Sales Training President's Club
o Speaker on BYU eBusiness lecture circuit, American Marketing
Association, Senator Bennett's Business Conference, Utah
Cyberlaw Conference, Utah Government Alliance
o Relationship with the World Trade Organization and the former
assistant secretary of commerce for international trade under
President's Ronald Reagan and George H. Bush for penetrating
international markets.
professional experience
4/2009 - present
Allegiance, Inc. Industry leading Enterprise Feedback Management and Voice
of the Customer service provider. Achieved Inc 500 status in February
2010, 5th fastest growing software company in US.
Role: Marketing Director. Built comprehensive lead generation program
including market analysis, messaging development, best practices, and
metrics establishment. Performed competitive and industry analysis; focus
group and industry surveys; consulted product roadmap development and
marketing strategy.
. Improved number of monthly lead counts by 151% within 30 days;
increased number of high quality leads by 113%.
. Marketing was responsible for 50% of company revenues. Exceeded quota
by 113-301%. Generated over 8,000 leads per quarter.
. Achieved operational efficiencies:
o Lowered average cost-per-lead from $33 to $25
o Lowered average cost-per-opportunity from $3,828 to $2,907
o High quality leads as percentage of total net new leads
increased fro 16% to 33%
o Increased average opportunity size from $31,323 to $46,480.
8/2008 - 4/2009
Wi5Connect, LLC (A 12-month-old upstart software development company
providing enterprise LMS/online communities).
Role: VP Product Marketing & Sales. Head of world-wide sales. Directed
all corporate marketing, sales, and operational initiatives. Headed
software development efforts launching scalable platform in four months.
. Landed target beta customers totaling over 70,000 end users.
. Established distribution channels into Enterprise marketing (Global &
Fortune 500), Mid-market, K-12 Education, and Federal Government
yielding over $11 million in agreements.
7/2005 - 8/2008
SIRE Technologies, Inc. (An international enterprise software developer
providing electronic content management [ECM] solutions)
Role: Senior Director, Marketing & Sales. Reported to CEO. Head of world-
wide sales. Managed sales and marketing departments. Developed both long-
range and short-range marketing plans. Formulated sales strategies with a
dual focus on increasing market share and margin.
. Took company revenues from below $10 million to ranking among the 500
fastest growing software companies in the U.S. (2007 Software 500 -
Digital Software Magazine) and made the Inc 5000 within two calendar
years.
. Recruited and trained top performing sales executives, established
aggressive metrics, and introduced new sales technique and
compensation plan.
o Resulted 160% revenue growth and $2.6 million increase in per
account productivity.
o Reduced sales cycle from 18 months to 12; increased average sale
size from $70,000 to over $400,000
. Serving as product manager, launched two new products over a 2-year
period - achieving immediate market prominence - accounting for 40% of
company revenues.
12/2003 - 6/2005
iAssessment, LLC (An e-learning company offering enterprise ASP solutions)
Role: Vice President, Sales & Marketing. Reported to CEO. Developed all
sales collateral, value statements, positioning, market research, project
management, sales team recruitment, training, and productivity.
. Achieved 204% increase in annual revenues within 24 months.
. Developed and executed penetration strategy resulting in 20% capture
of market.
. Implemented post-sales support resulting in 98.8% client retention.
. Increased number of licenses users by factor of three.
. Reduced sales cycle from six months average down to one month.
2/1998 - 11/2003
McKenzie Finch (An international financial, strategy, and tax consulting
firm)
Role: Director, Global Corporate Marketing. Reported to CEO. Managed
sales and marketing departments. Full P&L responsibilities.
. Managed a ~100-patner distribution channel through four direct
reports.
. Targeted and acquired incremental service demand realizing almost $100
million in transactions - mature market.
. Personally closed $20 million contract in a B2B transaction.
. Opened offices in Texas, Connecticut, and the Bahamas.
1/1997 - 2/1998
Advanced Technical Center (A technology education and consulting company)
Role: Controller
5/1994 - 12/1996
Capital Preservation Fund (Venture Capital)
Role: Account Executive
12/1992 - 5/1994
Prudential Financial Services (Investments, Securities)
Role: Financial Consultant
Summer 1989
Varian Associates
Role: Internship, Corporate Accountant
Education
1998 - 2000
Masters of Business Administration
Westminster - Gore School of Business
. Graduated with highest honors (GPA 3.97 on 4.0 scale)
. Delta Mu Delta honorary society inductee
. Marketing certificate
. Worked full time throughout the program
1989 - 1992
Bachelor of Science in Business Administration
Brigham Young University
. Information Systems emphasis
Keywords: social media, Web 2.0, online marketing, SEO, MBA, product
marketing, analytics, international, ROI.
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