Sales Human Resources

Wendy F. Clay

**** ****** **** **** ( GENESEO, NY, 14454 ( 585-***-**** (

*****@*********.**.***

General Management ( Operations ( Marketing ( Corporate Communications

Consumer Packaged Goods ? Medical Equipment & Consumables ? Chemicals &

Cleaning Products

Manufacturing ? Direct Selling ? Channel Distribution

Senior Executive with proven track record delivering tangible results

while leading business units and as a member of corporate staff for a

multi-million dollar corporation with lines of business cutting across

several market segments. Demonstrated capacity to manage organizational

change, develop new business opportunities, grow revenues, and optimize

operating costs. Successful experience reaching out to Hispanic markets;

rudimentary knowledge of Spanish (read, speak, write).

Career Highlights

< Management and Leadership:

. Served as senior operating executive for various multi-million dollar

subsidiaries of a $100 million firm manufacturing and marketing

chemicals, durable equipment, and supplies to medical, commercial

cleaning, and direct consumer market segments. Set corporate strategy,

oversaw development of new products, and directed marketing and

distribution strategies to achieve business growth. Structured new

compensation programs that incentivized sales partners, developed

business plans for pursuing new markets, and championed the development

of new products to meet market demands.

. In addition to business unit leadership roles, functioned as Corporate

Officer with key accountabilities in the areas of human resources,

corporate communications, shareholder relations, and business

development.

< Business Turn-Around/Change Management:

. Chosen by corporate leadership to serve as interim Chief Operating

Officer for under-performing business unit following departure of

division president. Consolidated manufacturing operations and

recruited/developed new management team to stabilize business. Played

key role in selecting new CEO for this $18 million chemical

manufacturing firm. Expanded sales with key accounts by 10% and

achieved record revenue growth and profitability in Year Three of this

three-year assignment. Maintained primary accountability as President

of another operating unit while fulfilling this interim role.

< Marketing:

. Collaborated with investment banker to develop strategy for marketing

firm to private investors and made presentations that led to sale that

was favorable to stockholders as company converted to being privately

held.

. Developed business plan and marketing strategy to pursue opportunities

in the Hispanic market. Achieved a 12% increase in new sales partners,

which delivered a 24% increase in incremental sales.

< Mergers & Acquisitions:

. Served as Team Leader for mergers and acquisitions and business

development initiatives at the corporate level. Identified acquisition

targets, conducted financial analysis, made recommendations and managed

integration of new businesses. Played a key role in purchase and

integration of two $1 million-plus businesses manufacturing product

lines complementary to the company's core business.

. Conducted sell-side due diligence and prepared investor presentations

that led to a successful sale of the publicly traded company to private

investors. Optimized shareholder value at time of sale.

< Corporate Communications:

. Produced award-winning annual reports for ten straight years, as well

as preparing quarterly shareholder reports, corporate press releases,

and internal publications. Planned shareholder meetings and made key

presentations in coordination with CEO and Board of Directors.

. Selected and managed relationship with external public relations firm

to advance corporate awareness within the investment community.

Established and fostered relationships with investment bankers.

Wendy F. Clay RESUME ( PAGE TWO

585-***-**** *****@*********.**.***

Professional Experience

CPAC, INCORPORATED - LEICESTER, NY (1982-2010) WWW.CPAC.COM

$100M manufacturer of chemicals and equipment for the cleaning, personal

care, and imaging industries. Company comprised of five foreign and three

domestic business units - 600+ employees. CPAC, Inc. was publicly traded

until 2007 when it became privately held.

COO and President, Stanley Home Products, 2000 to 2010

A division of CPAC, Inc. generating over $10 million in annual revenues.

The firm has a 78-year history of offering cleaning and personal care

products through a national direct sales network with over 7,000

independent representatives.

Appointed COO in 2000, and promoted to President in January, 2007 with full

P&L accountability. Re-invigorated historic party-plan direct-selling

company by implementing new compensation plan focused on profit

improvement, field recruiting, and sales rep. retention. In role as

President, and under new ownership, pursued initiatives to maximize cash

flow.

Key Results

< Refocused/rebranded company as "Home Solutions" company. Developed

business plan supporting this vision that was presented as industry best

practice at Direct Selling Association (DSA) conference in Washington,

DC.

< Developed fiscal budget/operating plan. Implemented integrated

marketing/new product business plan to include launch of 80-plus

manufactured and outsourced products.

< Conceptualized and spearheaded launch of company's first integrated e-

commerce enabled website (www.shponline.com) to support sales and

recruiting for independent representatives and consumers.

< Collaborated on development of new compensation plan that reduced legacy

payout by over 10% and created a pay-for-performance culture within the

Hispanic market sector. Combined with product development initiatives,

this program increased recruiting of new sales representatives by over

12% and generated a 24% increase in incremental revenues.

< Directed national sales conferences for 500-plus direct sales partners.

< Improved gross margin by five percentage points with sales discount and

shipping expense adjustments. Increased operating profit 300% year over

year in FY 10.

CPAC Equipment, Inc. - Leicester, NY

Subsidiary of CPAC, Inc. manufacturing medical imaging equipment to support

worldwide sales network. An ISO-9000 company.

Executive Vice President and President 1993 to 2000

Full P&L accountability for this $4 million business unit, reporting

directly to Corporate CEO. Promoted to President in 1998 to develop

acquisition and new business development strategy and positioning.

Key Results

< Developed long-term strategy to focus on high-volume manufacturing,

transitioning from custom manufacturing for this mature equipment line.

< Led acquisition team to purchase $1 million manufacturer of x-ray

viewboxes in 1998, and $1.2 million manufacturer of dental sterilizers in

1999.

< Created cross-functional, inter-divisional teams that expanded sales of

complementary products through shared channels. Grew sales by 20% year-

over-year, increasing net profits by 30%.

Special Project:

< Selected to serve in Interim COO role for $18 million chemical

manufacturing subsidiary located in Norcross, Georgia (Allied Diagnostic

Imaging Resources, Inc). Stabilized labor relations, consolidated

manufacturing operations, increased sales to key accounts, and recruited

management team to operate company on a long-term basis. Held this role

for three years (1997-2000) concurrently with EVP/President role.

Wendy F. Clay RESUME ( PAGE THREE

585-***-**** *****@*********.**.***

Professional Experience

CPAC, INCORPORATED - LEICESTER, NY (CONTINUED)

Fulfilled a range of key management roles at the corporate level in

addition to leadership assignments with various business units.

VP Administration & Business Development / CPAC Corporate Officer 1992-2007

Director, Corporate Communications 1988-1993

Manager, Human Relations 1982-1988

Key Results

< Developed and built internal human resources department to support

company's aggressive acquisition strategy. Maintained administrative

oversight of corporate policies and benefits as company grew to 600+

employees. Negotiated and introduced uniform benefits plan and 401(k)

program. Developed succession plan for key management positions.

< Led six-member corporate communications team responsible for public and

investor relations, corporate and financial communications, and

marketing, including website development.

< Authored and produced annual and quarterly shareholder reports, corporate

news releases, sales promotions, and a variety of collateral

publications. Recognized by NAIC (National Association of Investors

Corporation) for best annual report in industry class for 10 straight

years.

< Spearheaded M & A activities over a five-year period (2001-2006) during

firm's aggressive business development/ expansion phase. Reviewed

acquisitions/new business opportunities involving domestic and

international firms. Supported the integration of acquired companies into

corporate structure.

Education

SIMON GRADUATE SCHOOL OF BUSINESS - UNIVERSITY OF ROCHESTER, ROCHESTER, NY

Executive MBA

Additional Graduate Coursework and Development at the Simon School

< Mergers and Acquisitions - Game Theory- Disruptive Technologies

University of Kentucky, Lexington, KY

Bachelor of Arts in Spanish

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