Marketing Manager

Sabina Katyal

**** ****** ***** *****, **** Allen, VA 23059

mobile: 703-***-**** email: ******.******@*****.***

EDUCATION

School of Communication, Information and Library Studies New Brunswick, NJ

Rutgers College, Rutgers, The State University of New Jersey May 2004

Bachelor of Arts: Communication Minor: Sociology Deans List

Course work included: principles of public relations, public relations

management, communication research, communication & facilitation,

interpersonal communication, communication theory, intercultural

communication, mediated communication, writing for communication,

communication & popular culture, and intro to computer science.

EXPERIENCE

ICHRIE (International Council on Hotel, Restaurant and Institutional

Education) Richmond, VA

Membership & Networking Coordinator 10/09 - Present

. Create, manage and execute organizational, membership and conference-

specific strategic marketing and branding campaigns for non-profit

organization within budget constraints

. Communicate with Board of Directors and all levels of management on a

regular basis to report on membership activities and marketing

initiatives

. Write and deliver creative and strategic messaging for all conference

and membership related marketing pieces including brochures, website

copy, program books, and newsletters

. Serve as representative and spokesperson for organization during

industry events

. Provide guidance to ICHRIE staff on membership and conference related

issues

. Responsible for management and oversight of ICHRIE annual conference

logistics and schedule content in conjunction with hired external

conference management company

. Onsite management and oversight of logistics, speaker related issues

and other such duties during annual conference

. Compile weekly, monthly and yearly membership reports for budget

analysis

Genworth Financial Richmond, VA

Communications Analyst - Retirement and Protection (R&P) 3/08 - 2/09

. Led several internal strategic communication plans for constituents of

the Retirement and Protection segment to engage associates on company

initiatives including acquisitions, product launches, learning and

development programs, marketing activities, major internal company

meetings, etc.

. Equipped internal constituents to manage communications through

initiatives such as the development of a SLA with various Genworth

sites empowering them to manage low-risk messaging, facilitating the

communications module of new manager orientations focused on effective

communication for employee engagement, and serving as communications

advisor to several R&P departments and functions

. Drove business literacy among associates by sharing key internal and

external initiatives by writing company intranet articles and

publishing weekly internal newsletter

. Served as R&P representative during headquarters organizational

communication meetings to ensure alignment of internal messaging with

corporate strategic goals to create a sense of "one" Genworth

. Led the creation of a Genworth investments portfolio overview document

published on Genworth.com in response to a request for more information

by distributors during the current market crisis

. Managed communications and coordinate logistics of major internal

strategy meetings across 13 R&P locations

. Redesigned the weekly internal newsletter to include a mobile-friendly

version for outside sales associates and an illustrative legend

aligning articles to the corporate strategy

. Created standard operating procedure documents for the management of

communication plans, intranet and newsletter publishing, e-mail lists,

intranet page development, meeting logistics and messaging, etc.

. Received manager's awards for successful management of key internal

communications plans

The Taj Medical Group Limited Richmond, VA

Marketing and Public Relations Manager - US and Canada Territories 7/07 -

3/08

(Medical Tourism Facilitation)

. Responsibility for all public relations efforts for US and Canada

. Developed strategic media lists

. Managed relationships with current and potential patient clients to

assist in PR efforts

. Wrote press releases related to patient and corporate news and

distribute to appropriate media list

. Wrote articles and editorials for various industry and consumer

publications

. Interviewed with the press personally to endorse and publicize Taj

Medical

. Represented Taj Medical at industry and consumer conferences and events

. Pitched and booked various radio, television and print spots

. Wrote copy for marketing materials including web site, brochures and

advertisements

. Developed and managed relationships with publications, relevant groups

and organizations as part of marketing and business development

Transmarx, LLC Richmond, VA

Senior Director of Marketing 2/05 - 7/07

(Health Care, Technology, Marketing and Boomers Business Conferences)

. Developed and executed promotional timeline and campaign (marketing,

advertising and public relations) within budget constraints in

conjunction with various departments and leadership

. Worked closely with PR firm to recruit press at conference and create

press releases, media advisories and other announcements

. Executed competitive analysis and research

. Used audience-targeted writing, design, meticulous editing and delivery

of marketing materials including attendee brochure, event guide and e-

mail news blasts

. Managed all conference website/blog copy and design in conjunction with

IT and Content departments

. Developed marketing projects for all departments including Content and

Sales

. Managed targeted list development and bartered list acquisition for

attendee mailers

. Remained in close contact with and manage all vendors including

designers and printers

. Acquired and maintained relationships with Association and Media

sponsors

. Managed special events surrounding conferences including Summit

Leadership Forum, Awards Ceremony and Executive Dinner

. Researched and analyzed internal marketing and advertising campaign as

well as post conference results

. Managed and directed marketing support staff of 2 individuals daily

. Provided training to on-site staff for room monitoring and general

conference duties

Awaaz Magazine, Inc. Online South Asian Interest Magazine

Staff Writer/Head Editor Women's Section 3/04 -8/05

. Utilized objective and audience targeted writing to create articles for

various sections

. Used Awaaz approved editing format to edit Women's Issue

. Proofread all articles and approve topics proposed by writers

. Corrected all grammatical and style related writing errors in articles

. Communicated with writers daily to ensure that guidelines and deadlines

are met accordingly

. Assisted writers with relevant issues

Manavi, Inc. A Non-Profit Organization for Women New Brunswick, NJ

Communication/Public Relations Practitioner 4/04 -5/04

. Utilized knowledge of public relations principles to create and manage

a local communication campaign for the prevention of domestic violence

and increase the visibility of the organization among the local

community

. Gained recognition for heading a team to increase Manavi's presence

among college students

. Designed public relations materials, including press releases, fliers,

backgrounder, and media list

. Utilized organizational communication and knowledge of management

theories to enhance processes and develop comprehensive communications

initiatives

. Extended knowledge of communication by providing research for various

projects, including long-term objectives

. Participated as a team member and team leader on various projects

. Managed and planned local guest speaker event

Universal Motown Music Group New York, NY

New Media Intern 10/03 - 5/04

. Administrative assistant to new media marketing department

. Utilized html script to display artist news and reviews on various

websites

. Used excel to create spread sheets consisting of contact information

and website usage stats

. Made use of marketing tactics to help promote upcoming artists

. Created on-the-spot copy for artist news and information within limited

time constraints

Morgan Stanley, Dean Witter Edison, NJ

Intern 5/02 - 7/02

. Used marketing techniques to write speeches to be used at seminars and

during cold calling sessions

. Enhanced communication skills by the use of telemarketing to develop

business

. Learned how to conduct seminars and network at professional meetings

ADDITIONAL SKILLS

Computer/Internet: MicroSoft (Powerpoint, Excel, Front Page, Word, Access);

Adobe Photoshop/Acrobat, Peachtree Accounting; Social-Professional

Networking (Facebook, Myspace, LinkedIn,Twitter, Blogging, etc.)

Languages: Working knowledge of Italian, Hindi & Punjabi

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