Project Manager Sales

Dahlia Fisher

**** ****** **** ***** . ***** Grove, MN 55311

763-***-**** . Cell: 443-***-**** . abh1jn@r.postjobfree.com

- Marketing Professional -

Dynamic, results-driven professional with over twelve years of progressive

marketing and sales experience and background implementing comprehensive

promotional plans. Cultivate effective relationships with senior

leadership, vendors, and internal departments, to drive overall marketing

efforts. Experience with ad agencies and new product introductions. Create,

manage, and present at events, trade shows, and industry conferences.

Research, write, and edit marketing materials, including print ads,

newsletters, and e-marketing campaigns. Create successful online strategies

for website content development and social media presence. Manage

operations and develop strategic business plans that drive sales, increase

new business, and enhance organizations' competitive positioning. Adept at

recognizing media and promotional opportunities; devise inventive

rebranding strategies, to improve market penetration. Leverage new media,

surveys, and other innovative methods to research market conditions.

Seasoned spokesperson, project manager, researcher, and lecturer. Core

competencies include:

Market & Competitive Trend Analysis Vendor Management

Analysis

Branding & Logo Strategies Public Relations Revenue Growth

New Business Development Event Planning Contract Negotiations

Ad Agency Management Lead Generation Consultative Sales

PROFESSIONAL EXPERIENCE

SELF-EMPLOYED, Baltimore, MD 2006-2009

Independent Consultant

Provided consultation on program development, community relations, and

marketing/communication efforts to residential sales professionals, as

well as private and non-profit organizations. Sold blocks of residential

buildings and worked with brokers and architects to create new housing

options. Developed marketing plans for business expansion efforts. Wrote

operations manuals and researched new and existing products. Created

community outreach campaigns and planned special events. Used surveys to

identify demographics of potential buyers. Worked with ad agencies to

develop promotional plans. Wrote and designed collateral materials for

print, web, and social networking outlets. Recommended strategies for

changing market conditions.

. Developed multi-channel communications plans for cost-effective

community outreach solutions and teamed with executive directors,

boards, and committees to actively engage diverse populations.

. Collaborated with architects to rehab building and create "themed"

and green spec housing; attracted interest in marketing strategies

from professionals in several states.

. Increased average sales from $150K to $400K per unit.

PATTERSON PARK COMMUNITY DEVELOPMENT CORPORATION, Baltimore, MD 2002-

2006

Director of Sales and Marketing

Drove growth of community improvement organization through marketing,

fundraising, and public relations activities. Performed competitive and

market research to track trends and forecast future change and growth.

Developed and oversaw marketing plans and $400K budget. Managed

branding/logo initiatives, newsletters, advertisements production, and

website development. Wrote multiple effective grant proposals. Identified

new project and sponsorship opportunities. Acted as company spokesperson

at public events.

. Increased sales volume of row houses by 300% within four years.

. Researched and designed grassroots marketing campaign to maintain

target market focus.

. Created successful networking events and initiatives that built

community involvement and loyalty.

. Managed resident volunteer network, attracting 1,000+ participants

annually.

. Spoke at city-wide conferences and events; provided interviews to

regional publications as expert on community marketing and local

market conditions.

~ Continued ~

~ Page 2 ~

Dahlia Fisher

763-***-**** . Cell: 443-***-**** . abh1jn@r.postjobfree.com

PROFESSIONAL EXPERIENCE (CONTINUED)

JOHN ROBERT POWERS, Baltimore, MD 2001-2002

Director of Placement

Managed daily operations for international agency providing training

programs for aspiring models and actors. Scheduled and supervised staff

of 15 employees. Organized auditions and special events and liaised with

casting directors. Led training seminars and public speaking classes for

students and teachers. Wrote and edited materials for internal marketing

initiatives. Developed strong working relationships with vendors and

customers. Managed facility growth and maintained international brand for

franchise.

. Increased volume of students from 35 to 300 within six months and

effectively sold memberships and classes with tuition from $2K to

$10K.

. Established effective internal communications program incorporating

e-mails, advertisements, newsletters.

. Provided expertise during branch startup; managed full range of

academy operations.

THINAIRAPPS, New York, NY 2000-2001

Event Marketing Specialist

Led marketing efforts and produced on-site events for pioneer in wireless

enterprise infrastructure. Researched and identified opportunities to

plan national and international events. Maintained strong vendor

relations to encourage purchase of promotional materials. Coordinated

speaking engagements for CEO, dignitaries, and executives. Provided on-

the-ground support during special events.

. Managed national and international events, trade shows, and

conferences to increase company visibility.

. Worked closely with ad agency and designers to re-design logo and

revamp company image.

. Negotiated optimum terms for sponsorship packages.

FANDANGO SPECIAL EVENTS, Baltimore, MD 1998-2000

Event Planner

Cultivated relationships with major, high-profile clients, including AOL,

Whirlpool, and Ritz Carlton. Met with clients to develop special events

across full product cycle. Identified goals and budgets and wrote copy

for proposals, marketing materials, and web-based content. Collaborated

with key team of vendors, graphic artists, location staff, and other

employees to ensure smooth operation of events. Participated in event set-

up and break down activities.

. Created successful proposals for corporate functions, fundraising

events, and office parties.

. Developed and managed theme events, trade show booths, corporate

functions, weddings, and bar/bat mitzvahs throughout design and

production.

Additional experience as adjunct faculty member in College of Notre Dame of

Maryland Communications Department

EDUCATION AND COMMUNITY LEADERSHIP

Master of Arts in Communications, College of Notre Dame of Maryland,

Baltimore, MD.

Bachelor of Arts in Theater, Writing Minor, University of Maryland,

Baltimore, MD.

Acted as chair of Patterson Park Neighborhood Association Marketing /

Promotions Committee, interim chair of Southeast Community Development

Corporation Promotions Committee, and Belair Edison neighborhood marketing

consultant.

COMPUTER SKILLS

Microsoft Office products, including Word, Excel, Outlook, Publisher and

PowerPoint; Windows 2000/XP/Vista.

Contact this candidate