Monica Cerroni
Locust Valley, New York 11560
PHARMACEUTICAL SALES EXECUTIVE
Hospital & Field Representative
Driven, results-oriented professional with an accomplished history of exceeding sales quotas and capturing market share
through the design and implementation of comprehensive sales strategies.
• Influential leader, expert at coaching and mentoring new associates and continuing
education of team members, product knowledge, and closing skills.
• Trusted advisor with proven ability to engage successfully with clients; cultivating
relationships with key decision makers to acquire and retain top accounts.
• Innovative marketer; skilled at identifying and capitalizing on new business
opportunities.
Areas of expertise include:
Revenue Generation • Strategic Business Planning • Proposal Development • Training & Development
• Team Building • Business Development • High Impact Sales Presentations •
Needs Analysis • Sales Strategy Development • Relationship Building • Sales Management • Clinical Presentations
P ROFESSIONAL EXPERIENCE
Genentech (a member of the Roche Group), Long Island, New York 2003 – Present
Biotech and Pharmaceutical Company
Medical Representative: Primary Care Division
Drive market share growth across product portfolio through the implementation of comprehensive marketing strategies and
sales plans. Employ evidence-based medicine selling strategies to position products and maintain solid sales performance in
promoting products in a highly competitive market in hospital and the field. Leverage expertise in product knowledge,
sales skills and territory management. Division point person for products and computer training. Development and
implementation of clinical presentations to various divisions within primary care. Valued by peers and manager for clinical
knowledge and selling strategies.
Selected Achievements:
• Rank First in Division for Primary Product - Three-Year Average (1 of 9)
• Rank 2nd in Division for overall portfolio - Three-Year Average (2 of 9)
• Promotion to MR Effective July 1, 2010
• Received Numerous Contest and Recognition Awards
• Numerous Regional and Divisional training assignments
E DUCATION
Bachelor of Science: Business Management
Adelphi University; Garden City, NY
• Strong Concentration of courses in management and marketing; in addition, courses in
Biology and Physiology
• Awarded Adelphi Honors Scholarship
*Letter of Recommendation Available