Manager Marketing

Mark Carpenter

**** ***** ******

San Jose, CA **130

408-***-****

*********.**@*****.***

Objective

A position as an search engine optimization product manager.

Summary of Qualifications

. Over ten years of search engine marketing and optimization experience,

focusing on keyword research, link building strategies, pay-per-click,

and improving landing page visibility.

. Certificate of Proficiency, Web Design and Production, Production

Emphasis, West Valley

College, Saratoga, CA 3.4 GPA

. Accurate and precise; able to set effective priorities to achieve

immediate and long-term goals and meet operational deadlines.

. Excellent problem solving and presentation skills and team oriented.

College Coursework

. Internet Marketing . XHTML & CSS . Digital Media

.Adobe In Design .Adobe Photoshop

Relevant Experience

Search Engine Marketing

. Set up Google Ad Words account and ran a successful search engine

marketing campaign that resulted in a 3.68% CTR and 2.18 pages viewed

per visit.

. Performed extensive keyword research to create brand awareness, web

site promotion and motivate the end user to take immediate action of

the campaign advertisement.

Search Engine Optimization

. Created and optimized dingsplus.com. Hand-coded and validated web

site using XHTML & CSS.

. Increased page visits by 1,306% and average time on site by 140%, as

compared to similar size benchmark sites.

. Researched and established local search engine optimization for

dingsplus.com. Developed local site listing by selecting carefully

hand-picked keywords and producing photos and videos that have

resulted in a 4.16% CTR.

Employment

President Dings Plus San Jose, CA 1997-present

Parts Manager Regal Dodge Sunnyvale, CA 1995-

1997

Education

West Valley College, Saratoga, CA

Certificate of Proficiency: Web Design and Production, Production

Emphasis, 2005

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