Marketing Sales

MIA COSTA

310-***-**** ( ********@*********.***

http://www.linkedin.com/in/miacosta

Seasoned marketing executive with proven record as a strategic & creative

manager in translating concepts and ideas into actionable plans. A self

starter that is motivated by working in highly challenging and changing

organizations where decisions and actions are expected. Excels in working

in a lean, entrepreneurial and rapidly growing work environment.

Capabilities to evangelize, build, organize and implement company

strategies and marketing programs in domestic & international markets.

E-Commerce ( Integrated Marketing ( International & Domestic Marketing (

Direct Marketing

Analytics/Metrics ( Marketing Strategy ( Creative Management ( Brand (

Media ( B2B and B2C

Professional Experience

Director, Direct Marketing

Human Touch, LLC, Long Beach, CA 2009 - Present

Leading manufacturer of health and wellness products, using proprietary

robotic technology

. Reporting directly to the CEO of the company, I am responsible for

planning and executing all aspects of the company's strategic &

tactical direct marketing activities.

. Manage marketing and sales professionals spanning various marketing and

sales functional groups: e-commerce, direct marketing, direct marketing

operations (media buying, traffic management, and channel management),

social media, sales, and analytics.

. Responsible for driving traffic via SEO, SEM, affiliate marketing, CSE,

multiple micro sites and other online media.

. Optimize marketing campaigns to improve ROI. Analyze and provide

recommendations for additional strategic opportunities.

. Work with executive team to identify business opportunities and

coordinate activities that generate company and product awareness that

result in leads and sales.

. Collaborate with domestic & international sales teams to create plans

to achieve desired pipeline & revenue growth targets.

. Notable Contributions: Redesigned website and built multiple micro sites

that resulted in increased sales: 2010 YTD sales are 20% ahead of 2009.

2009 finished 60% ahead of 2008.

Director, International Marketing

j2 Global Communications/eFax, Los Angeles, CA and Dublin, Ireland 2007 -

2008

Provider of unified value-added messaging and communication services to

individuals and businesses around the world with a network that spans

greater than 3,000 cities in 44 countries

. Responsible for the development, execution and implementation of online

marketing programs focused on increasing subscriber acquisition and

customer retention in key international markets (UK, France, Canada,

Spain, Germany, Australia, Netherlands, Italy, Poland), in addition to

30+ emerging markets.

. Managed marketing professionals in U.S. and Ireland that are multi-

cultural in nature. Coordinated with global agencies to drive the

creative process and ensure optimum positioning, messaging, and design.

Built and cultivated strong business relationships with offices and

advertising agencies in key markets around the globe.

. Reported on departmental metrics, including subscriber growth, conversion

rate, revenue per user, and retention rate. Analyzed campaign results to

forecast goals and determine profitability.

. Tracked multi-regional marketing operating budgets, expenses, and

campaign response rates to evaluate each campaign based on program

objectives and industry norms.

. Notable Contributions:

o Streamlined communications with multiple agencies worldwide and

consolidated all creative and media

o Key contributor in the redesign and localization of multiple sites

which resulted in increased subscriber base by 10% in 3 out of 7 key

markets and held cost per acquisition low, resulting in higher ROI

o Expanded marketing programs in second tier markets

Director, Marketing Communications/Advertising & Media

Gateway, Irvine, CA 2005 - 2007

. Led the overall integration of marketing programs, including the

planning, creation and execution of strategies to meet campaign goals,

which ranged from increasing brand awareness and consideration to

generating revenue, profit and customer growth.

. Oversaw all aspects of marketing plan development, including

market/competitive analysis, branding, creative development, media

planning, brand experience, PR, promotions, search, and direct marketing.

. Focused efforts on the e-commerce channel by building web team to manage

all online activities such as SEO, SEM, CSE, affiliate marking, display

and other new media. Analyzed data and adjusted strategies to maximize

profitability.

. Worked with advertising and media agencies to ensure a competitively

unique positioning for all segments: consumer, small business, enterprise

and retail (domestic and international).

. Coordinated with country managers to localize marketing programs per

retail partner in his/her respective region.

. Notable Contributions:

o Doubled original target goals of the company and major corporate

marketing partners (Microsoft and Intel) by successfully managing two

integrated marketing campaigns for new product launches. Result:

increased program funding and extended campaign for two additional

quarters

o Saved company 25% in agency retainer, media, and production fees

Senior Manager, Marketing Services

EarthLink, Inc., Pasadena, CA and Atlanta, GA 2002 - 2005

. Led cross-functional teams and served as primary interface between

various internal departments. Drove the planning and execution of

marketing programs to increase subscriber base or to reduce churn for B2C

& B2B channels.

. Notable Contribution: Revamped retail marketing program with all retail

partners (i.e. Staples, Best Buy)

Manager, Marketing & Advertising

NBC Universal/Universal Studios Hollywood, Universal City, CA 2001 - 2002

. Managed various agencies in the strategic planning, creative development,

and execution of all marketing/advertising activity for general and

Hispanic markets. Coordinated with other business units (theatrical,

consumer products, music, home video & TV) and theme parks (Orlando and

Japan) to maintain an integrated marketing program.

. Notable Contributions: Increased visibility of USH brand in the Hispanic

market & increased annual sales by 15% in 2001. Re-launched annual pass

program which resulted in a 12% increase in annual membership sales.

Manager, Marketing/Creative Services

Merisel, El Segundo, CA and Toronto, Canada 1999 - 2001

. Spearheaded a team of project managers who partnered with sales &

marketing for program execution. Ensured brand consistency in all

communication projects and alignment with overall corporate image.

. Notable Contribution: Saved company 25% in marketing expenditures by

improving workload efficiency & increased the value of the department

during a company-wide restructuring

Advertising Agency Experience

Campbell Ewald Advertising, Italia/Gal Advertising, FCB and JWT 1993 -

1999

Account Management: DIRECTV, Whole Foods, Jamba Juice, Sizzler, Sprint,

Jenny Craig, Ford

Education

Loyola Marymount University, Los Angeles, CA

B.A., Business Administration-International Business and Marketing

Advertising Training Program from the American Association of

Advertising Agencies

University of Southern California, Los Angeles, CA - Digital Media &

Technology Management

Durham University, Durham, United Kingdom - International Business and

Economics

Estudio Internacional Sampere, Madrid, Spain - Spanish

Contact this candidate