Sales Manager

MICHAEL R. BEECHAM

*** ****** ****** • Dahlonega, GA 30533

678-***-**** • ***@*********.***

PROVEN LEADERSHIP

Dynamic Leader of successful Construction/Development Company and Winery offering expertise in cross functional

leadership and team development, operations, marketing, and business growth. Seeking to join a dynamic WINERY

team with the opportunity to grow. Strong leader with a “can do” attitude and ability to surpass corporate objectives in

fast-paced, high-growth, and diverse environments.

Operations: Operations oversight of multiple business units including winery, sales/marketing/PR teams,

land development, construction, vineyards, and restaurant.

Sales/Marketing: Rolled out and managed successful sales team with $12M annual sales. Direct all

advertising, direct to consumer sales, customer relations, social media, and brand image in the luxury market

segment.

Team Building/Management: Recruited/oversee top tier operations force including GM, Restaurant

Manager, Wine Maker, controller, Vineyard Manager, PM, PR and Sales Team – 7+ senior managers and up

to 70+ staff.

Business Development: Extensive start-up/entrepreneurial experience. $12M in sales < 12 months at a mix-

use 400 acre winery. Grew Beecham Group to $25M in annual revenue < 8 years.

Finances: Budgeting, profitability, estimating, P & L responsibility, and capital improvement management.

Operational oversight of up to $25M annual budget and capital projects exceeding $40M. Successful at

raising VC capital for multiple business start-ups and non-profit organizations.

• Operations Leadership •Business Development • Sales and Marketing • Strategic Planning • Customer Relations

•Tactical Partnerships • Hospitality • Forecasting • P&L Management • Social Media

• Community Relations • Budgeting • Proposal Development • Operations Enhancement • Branding • Process

Improvement • Systems Integration • Cost Reduction

PROFESSIONAL EXPERIENCE

MONTALUCE, LLC, Dahlonega, GA • 2006-Present

Chief Operations Officer/Vice President Sales and Marketing/ Founding Partner

Led team in designing, locating, purchasing, and developing site into a mix-use 400 acre winery, vineyards, fine

dining restaurant, homes and amenities. Leveraged nearly 20 years real estate sales and executive management

to bring project to completion within schedule and budget. Partnered with relevant government agencies to ensure

proper zoning, permits and to successfully attain licenses for the restaurant, winery and distribution operations.

Directed sales and marketing to maximize buzz and generate interest/awareness with $12M in sales in first 12

months. Authored and produced all marketing materials, wine labels and Direct-to-Consumer sales items. Initiated

win-win negotiations with suppliers, creating strategic international relationships. Spearheaded operations

oversight, hiring and mentoring Sales Teams, Wine Maker, Vineyard Manager, General Manager and Restaurant

Manager. Served as public face of Montaluce at wine festivals, events, TV, radio/print interviews regularly speaking

to groups of up to 1000.

Key Accomplishments

• Established on site sales team with $12M in sales in first 12 months. Established from ground up wine

production and distribution network for Montaluce wines.

• Brought together a world-class team of 70+ personnel to establish Montaluce as an industry leader.

• Built from ground up the on-site Le Vigne Restaurant, ranked consistently as one of the Top 10 Restaurants in

Georgia and one of Georgia’s premiere event venues.

resume

• Gained significant experience with vineyard development, harvesting, wine making, and bottling. Good

knowledge of all processes. Experience with wine importing.

Michael R. Beecham • Page 2 • ***@*********.***

•

Con’t

• Grew event facilities to average 45+ weddings and 30+ business events per year.

• Exceeded all expectations with 35K annual visitors by YEAR 2 of operations in a region not recognized for

wine production.

• Direct hospitality, events, and social media, constructing and managing accounts with websites, blogs,

Foursquare, LinkedIn, Facebook and Twitter – leveraging social media to increase revenue and profit.

• Oversight of $40M in capital improvements: 25,000 sf. winery/restaurant, wine production, infrastructure,

water/sewer treatment facilities, and amenities.

BEECHAM GROUP, LLC, Roswell, GA • 1998-Present

Chief Operations Officer/Vice President Sales/Marketing/ Founding Partner

Established company from ground up. Oversaw all aspects of daily operations for 50+ employees and project

managers. Directed marketing and brand management positioning Beecham Group as industry leaders. Authored

and produced all marketing materials. Initiated win-win negotiations with suppliers, creating strategic international

relationships. Served as public face of Beecham Group at trade events, business events, TV, and radio/print

interview.

Key Accomplishments

• Utilized strong business development skills to create and lead branding campaign to earn a reputation as the

industry leader.

• Led Sales and Marketing with annual revenue of up to $25M.

• Rocketed this residential, commercial, mix-use construction/development company from ground to $25M in

annual revenue in less than 8 years.

• Successfully completed 100’s of projects on time and on budget.

• Built community relationships via charitable partnerships with major charities to build 7 “Show Homes” with 50K

visitors touring the exquisite multi-million dollar homes.

REAL ESTATE ASSOCIATE BROKER, Atlanta, GA • 1993-2001

Re-Max Realty and Negrelli Realty- Multi-Million dollar producer.

EDUCATION

Bachelor of Science ~ Communications. (Honors)

WEBC, Baton Rouge, LA

PERSONAL BLOG

http://robbeecham.tripod.com

BUSINESS WEBSITES/BLOGS

www.beechambuilders.com

www.montaluce.com

http://montaluce.wordpress.com

www.facebook.com/montaluce

SELECT PORTFOLIO

Recent Television Interview

http://www.gpb.org/georgiatraveler/307

Touring and Tasting

http://www.touringandtasting.com/dahlonega-wineries-ga

resume

Personal Interview

http://www.suburbanwino.com/2009/09/were-not-trying-to-make-california-wine.html

Willing to Relocate

resume

Contact this candidate