Marketing Customer
Resume:
C. G. Bell
Dallas, TX ***15
h: 214-***-**** / c: 469-***-****
email: ************@*****.***
Summary
Skilled analytics and marketing professional with over 20 years experience
designing, developing, executing, analyzing, forecasting and modeling
customer behavior for business optimization.
Professional Experience
One Technologies - Sr. Manager, Business Operations Analytics
Jan. 2010 - present
Managed team of analysts responsible for all aspects of company analytics.
> Provided financial forecasting
> Responsible for all testing including: pricing, marketing, call center
policies,
> Measured effectiveness of all marketing initiatives
> Segmented/modeled customer usage for optimized LTV/ROI calculations
> Developed data mart for reporting
> Created dashboards for executive views of business health
> Developed customer retention strategies
Blockbuster - Sr. Manager, Online Analytics
May. 2007 - Dec. 2010
Challenged with managing the customer acquisition and pricing strategies of
the online subscription-based DVD rental business to ensure profitability
and sound spending policies.
> Provided insight and data to managed and optimized customer acquisition
partnerships
> Analyzed plan and revenue structure to drive new pricing strategy in
order to optimize profitability
> Measured effectiveness of all marketing initiatives
> Segmented/modeled customer usage for optimized LTV/ROI calculations
> Developed and measured customer loyalty programs
> Optimized retention strategies
MilesTek Corp. - Dir. of Marketing and Business Analytics
Mar. 2004 - May. 2007
Oversaw the day to date operations of the website, vendor rebate programs,
direct mail campaigns and analytics for this distributor of low-voltage
electronic equipment.
> Facilitated vendor coop and rebate programs
> Managed website design and development
> Managed direct mail, catalog design and segmenting strategy
> Managed SEO/SEM marketing strategies and performance optimization
> Provided all strategic analytics services:
. Segmentation
. Profiling and modeling
. Inventory
. ROI
. Customer acquisition and retention planning
. Forecasting
. Email campaigns and website initiatives
IACI/Match.com - Marketing Analyst
Feb. 2001 - Mar. 2004
Responsible for providing analysis to support positive ROI in acquisition
campaigns and optimizing advertising revenue spending while continually
increasing website traffic.
> Redefined geo-segmentation for MatchLive, increasing event attendance by
over 30% in major markets
> Developed a model projecting lifetime customer value
> Performed price and demographic testing
> Performed compliance testing with FTC regulations
> Developed and measured customer retention strategies
> Managed SEO/SEM marketing strategies and performance optimization
Data Solutions - Consultant/Analyst (self-employed)
Jan. 1995 - Feb. 2001
> Supervised marketing campaign list selection, evaluation, preparation and
processing
> Managed Direct Marketing campaign effectiveness tracking including
creative, pricing and segmented response rate testing
> Developed and analyzed customer surveys
Clients included:
. Motorola
. Arthur Andersen
. Nortel
. Marsh & McLennan
. Temerlin McClain
. STM Mortgage
Data Preparation, Inc. - Consultant/Analyst
Feb. 1990 - Jan 1995
> Provided Data Processing services for clients including:
. Survey preparation and analysis
. Medical Claims Processing
. Sales analysis
. National Change of Address process and list capture
. Network workstation and data processing solution redesign
> Supervised 40 plus data analysts and data entry personnel
Research and Planning Consultants, Inc. - Data Analyst
Jan. 1986 - Feb. 1990
> Harvested voter registration data to build marketable, purchasable,
mailing lists
> Prepared, administered and analyzed customer surveys
> Maintained database integrity
> Executed direct mail campaigns
EDUCATION
Bachelor of Business Administration in Marketing and Data Processing -
University of Texas at Austin 1988
ADDITIONAL KNOWLEDGE/SKILLS
Advanced skills in:
> Customer Analytics including, but not limited to Behavior Modeling as
well as Transactional and demographic segmentation.
> Financial Forecasting and Trending, ROI Analysis and Competitive
Analysis in support of Marketing Campaigns.
> Customer Acquisition and CRM Planning and Strategy
> Customer Survey Development/Analysis, Competitive Analysis, and Price
Testing
> Direct Marketing Content Creation and Campaign Management
> Email Marketing and Online Advertising Campaign Management including
Web Placement Optimization
MS SQL Server Scripting
> Microsoft Office Suite
> Omniture Administration
> WebCEO Administration
References for C. G. Bell
Pat Cathey
The Weitzman Group
3102 Maple Avenue, Suite 350
Dallas, TX 75201
email: *******@*************.***
Barry Hardin
Plano Independent School District
3209 Cole #204
Dallas, TX 75204
email: ********@*******.***
Chuck Snapp
IBM
3515 Brown St., #125
Dallas, TX 75219
email: ******@**.***.***
Tina Hodson
121 W. Carruth
Double Oak, TX 75022
email: ****.******@*****.***
Rawnda Tucker
2734 Steamboat Circle
Arlington, TX 76006
email: ********@*******.***
Contact this candidate