Bob Nemser

(C) 914-***-**** abh1e2@r.postjobfree.com WWW.BOBNEMSER.COM (H)

845-***-****

Executive Profile

Highly accomplished Creative Director with expertise in directing

marketing, communications, and creative development responsibilities within

multimillion-dollar corporations. Creative visionary with proven success in

managing cross-channel initiatives, boosting market share, directing

marketing communications from concept to execution, and identifying growth

opportunities and market trends. Skilled in developing and implementing

creative concepts as well as integrating marketing campaigns that enhance

brand awareness, improve client market position, and maximize profit

margins. Brilliant strategist, innovative big-picture thinker, well-versed

in current and emerging marketing techniques. Adept in performing within

changing marketing environments requiring focused decision-making.

CORE COMPETENCIES

Creative Services Marketing Communications Brand Management

Competitive Analysis Staff Supervision

Social Media Strategic Planning Market Research

Public Relations Budget Management Content Marketing

Project Management Integrated Marketing Performance Analytics

Advertorials

Professional Background

NEMSER CONSULTING . NEW YORK, NY (1991 - Present)

President / Creative Director

Pioneered the launch of a highly successful full-service Visual

Communications firm providing concept, brand identity and marketing

campaign strategy development, creative execution and complete project

management. Led creative teams in the production of projects for diverse,

world-class client roster that featured 16+ Fortune 500 companies and

publishers, including AMERICAN STOCK EXCHANGE, CARTER-WALLACE PHARMA,

RANDOM HOUSE/BANTAM DELL PUBLISHING GROUP, BRISTOL-MYERS SQUIBB, CHASE

MANHATTAN BANK, CITICORP, CROWN PUBLISHING, DOUBLEDAY, HARPERCOLLINS,

HOFFMAN-LAROCHE, MACMILLAN/MCGRAW HILL, MERCK, NEGRO BASEBALL LEAGUE, and

SIMON & SCHUSTER.

o Created and designed 50th ANNIVERSARY commemorative jewel-case CD

package, poster and t-shirt for internationally renowned recording

artists THE CLEFTONES. Designed, videotaped, produced and edited 8-

minute promotional DVD, including all packaging graphics, which

generated a 50% increase in performance date bookings.

o Co-produced GUINNESS BOOK OF WORLD RECORDS' largest Rock and Roll

show, FROM THE HEART I, a large-scale benefit concert event at the

Nassau Coliseum featuring 56 artists. Orchestrated logistical planning

and execution of a total of four of these events (FROM THE HEART I-IV,

1996-2000), securing 30+ artists per event. Designed all visual

promotion materials, including posters, ads, signage, programs and

backstage identification.

o Designed three widely acclaimed books and exhibits chronicling MARTIN

LUTHER KING, JR. and the Civil Rights Movement, A DOCUMENTARY FROM

MONTGOMERY TO MEMPHIS, KING REMEMBERED and HE HAD A DREAM (the latter

two titles earning Art Directors Club of New Jersey SILVER MEDALS), in

collaboration with renowned photographer FLIP SCHULKE.

o Designed and produced PORTRAIT OF A PRESIDENT, non-fiction work about

PRESIDENT GERALD FORD's first ninety days in office, achieving

personal invitation to the White House to meet and present book to the

President.

JAVA JOINT CANDIES . FORT LEE, NJ (1998 - 2000)

Director of Creative Services / Public Relations

Spearheaded comprehensive brand identity awareness initiative, which

included directing execution of cohesive creative promotional projects

(design, development and strategic implementation of marketing

communications, sales, advertising and public relations efforts).

Significantly improved brand reach and market share, and increased profit

margins by 35% in two years' time.

o Directed multiple concurrent copywriting, e-commerce, trade show,

packaging, print and production projects, which included managing

and actualizing marketing budgets and bringing all projects in on

time and within budget.

o Implemented innovative advertising and display graphics that

resulted in company's products being sold in 3,500 7-11 stores

nationwide, improving brand reach by 45%.

o Created, designed and oversaw the production of a unique, first-time

trade show exhibit at the ALL CANDY EXPO held at Chicago's McCormick

Place. Effectively introduced brand to 14,000 potential new clients

and customers, improving brand reach by an estimated 45%, which

delivered a significant increase in new business.

Additional Experience

GIBBS COLLEGE . LIVINGSTON, NJ (2000 - 2009)

Adjunct Professor - Visual Communications

Taught classes on Portfolio, Photography, Typography I & II-

QuarkXPress/InDesign, Graphic Design, History of Graphic Design, Design

Elements 2D, Introduction to Digital Media, Digital Video Production &

Editing/Final Cut Pro.

o Developed curriculum, evaluated students, and provided career guidance

and mentorship.

o Played instrumental role in the implementation of significant

curriculum advances, which ensured a solid skill set for graduates

entering the Visual Communications industry.

Early Career: MIDDLESEX COUNTY COLLEGE, ADJUNCT PROFESSOR, Art/Design

Faculty Edison, NJ 1998-1999; BARUCH/CUNY, ADJUNCT PROFESSOR,

Art/Design Faculty New York, NY 1996-1997; THE COLLEGE OF NEW JERSEY,

ASSISTANT PROFESSOR, Art/Design Ewing Township, NJ 1993-1995; RUTGERS

UNIVERSITY/MASON GROSS SCHOOL OF THE ARTS, ADJUNCT PROFESSOR, New

Brunswick, NJ 1987-1991; SAATCHI & SAATCHI/COMPTON WORLDWIDE, EXECUTIVE

PROJECT MANAGER/SR. ART DIRECTOR, New York, NY 1979-1991

Awards

RECIPIENT OF 350+ AWARDS

ADVERTISING CLUB OF NEW YORK's ANDY AWARD, and 5 GOLD MEDALS from the ART

DIRECTORS CLUB OF NEW JERSEY.

ART DIRECTORS CLUB OF NEW JERSEY, PAST PRESIDENT, EDUCATION COUNCIL

CHAIRMAN & ADVISORY COUNCIL MEMBER

As Life-Member, plays key role in Corporate Award Scholarship Program for

New Jersey college design students.

WHO'S WHO IN AMERICA, LISTED IN 1989-2010 EDITIONS

Education

Master of Fine Arts, Visual Communications/Advertising Design - Syracuse

University, Syracuse, NY

Associate in Applied Science, Art - New York College of Arts & Science, New

York, NY

Academics & Liberal Arts Coursework - Brooklyn College, Brooklyn, NY

Creative Writing, Photography - School of Visual Arts, New York, NY

Video Production, Watercolor - The New School, New York, NY

Technical Skills

Proficient with Mac & PC Platforms, Microsoft Office Suite, QuarkXPress,

InDesign, Photoshop, Illustrator, Freehand, PageMaker, HTML, Flash,

Dreamweaver, Pre-Press Production, Video Production & Editing, Final Cut

Pro, Professional Photography

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