Bob Nemser
(C) 914-***-**** *******@**.*** WWW.BOBNEMSER.COM (H)
Executive Profile
Highly accomplished Creative Director with expertise in directing
marketing, communications, and creative development responsibilities within
multimillion-dollar corporations. Creative visionary with proven success in
managing cross-channel initiatives, boosting market share, directing
marketing communications from concept to execution, and identifying growth
opportunities and market trends. Skilled in developing and implementing
creative concepts as well as integrating marketing campaigns that enhance
brand awareness, improve client market position, and maximize profit
margins. Brilliant strategist, innovative big-picture thinker, well-versed
in current and emerging marketing techniques. Adept in performing within
changing marketing environments requiring focused decision-making.
CORE COMPETENCIES
Creative Services Marketing Communications Brand Management
Competitive Analysis Staff Supervision
Social Media Strategic Planning Market Research
Public Relations Budget Management Content Marketing
Project Management Integrated Marketing Performance Analytics
Advertorials
Professional Background
NEMSER CONSULTING . NEW YORK, NY (1991 - Present)
President / Creative Director
Pioneered the launch of a highly successful full-service Visual
Communications firm providing concept, brand identity and marketing
campaign strategy development, creative execution and complete project
management. Led creative teams in the production of projects for diverse,
world-class client roster that featured 16+ Fortune 500 companies and
publishers, including AMERICAN STOCK EXCHANGE, CARTER-WALLACE PHARMA,
RANDOM HOUSE/BANTAM DELL PUBLISHING GROUP, BRISTOL-MYERS SQUIBB, CHASE
MANHATTAN BANK, CITICORP, CROWN PUBLISHING, DOUBLEDAY, HARPERCOLLINS,
HOFFMAN-LAROCHE, MACMILLAN/MCGRAW HILL, MERCK, NEGRO BASEBALL LEAGUE, and
SIMON & SCHUSTER.
o Created and designed 50th ANNIVERSARY commemorative jewel-case CD
package, poster and t-shirt for internationally renowned recording
artists THE CLEFTONES. Designed, videotaped, produced and edited 8-
minute promotional DVD, including all packaging graphics, which
generated a 50% increase in performance date bookings.
o Co-produced GUINNESS BOOK OF WORLD RECORDS' largest Rock and Roll
show, FROM THE HEART I, a large-scale benefit concert event at the
Nassau Coliseum featuring 56 artists. Orchestrated logistical planning
and execution of a total of four of these events (FROM THE HEART I-IV,
1996-2000), securing 30+ artists per event. Designed all visual
promotion materials, including posters, ads, signage, programs and
backstage identification.
o Designed three widely acclaimed books and exhibits chronicling MARTIN
LUTHER KING, JR. and the Civil Rights Movement, A DOCUMENTARY FROM
MONTGOMERY TO MEMPHIS, KING REMEMBERED and HE HAD A DREAM (the latter
two titles earning Art Directors Club of New Jersey SILVER MEDALS), in
collaboration with renowned photographer FLIP SCHULKE.
o Designed and produced PORTRAIT OF A PRESIDENT, non-fiction work about
PRESIDENT GERALD FORD's first ninety days in office, achieving
personal invitation to the White House to meet and present book to the
President.
JAVA JOINT CANDIES . FORT LEE, NJ (1998 - 2000)
Director of Creative Services / Public Relations
Spearheaded comprehensive brand identity awareness initiative, which
included directing execution of cohesive creative promotional projects
(design, development and strategic implementation of marketing
communications, sales, advertising and public relations efforts).
Significantly improved brand reach and market share, and increased profit
margins by 35% in two years' time.
o Directed multiple concurrent copywriting, e-commerce, trade show,
packaging, print and production projects, which included managing
and actualizing marketing budgets and bringing all projects in on
time and within budget.
o Implemented innovative advertising and display graphics that
resulted in company's products being sold in 3,500 7-11 stores
nationwide, improving brand reach by 45%.
o Created, designed and oversaw the production of a unique, first-time
trade show exhibit at the ALL CANDY EXPO held at Chicago's McCormick
Place. Effectively introduced brand to 14,000 potential new clients
and customers, improving brand reach by an estimated 45%, which
delivered a significant increase in new business.
Additional Experience
GIBBS COLLEGE . LIVINGSTON, NJ (2000 - 2009)
Adjunct Professor - Visual Communications
Taught classes on Portfolio, Photography, Typography I & II-
QuarkXPress/InDesign, Graphic Design, History of Graphic Design, Design
Elements 2D, Introduction to Digital Media, Digital Video Production &
Editing/Final Cut Pro.
o Developed curriculum, evaluated students, and provided career guidance
and mentorship.
o Played instrumental role in the implementation of significant
curriculum advances, which ensured a solid skill set for graduates
entering the Visual Communications industry.
Early Career: MIDDLESEX COUNTY COLLEGE, ADJUNCT PROFESSOR, Art/Design
Faculty Edison, NJ 1998-1999; BARUCH/CUNY, ADJUNCT PROFESSOR,
Art/Design Faculty New York, NY 1996-1997; THE COLLEGE OF NEW JERSEY,
ASSISTANT PROFESSOR, Art/Design Ewing Township, NJ 1993-1995; RUTGERS
UNIVERSITY/MASON GROSS SCHOOL OF THE ARTS, ADJUNCT PROFESSOR, New
Brunswick, NJ 1987-1991; SAATCHI & SAATCHI/COMPTON WORLDWIDE, EXECUTIVE
PROJECT MANAGER/SR. ART DIRECTOR, New York, NY 1979-1991
Awards
RECIPIENT OF 350+ AWARDS
ADVERTISING CLUB OF NEW YORK's ANDY AWARD, and 5 GOLD MEDALS from the ART
DIRECTORS CLUB OF NEW JERSEY.
ART DIRECTORS CLUB OF NEW JERSEY, PAST PRESIDENT, EDUCATION COUNCIL
CHAIRMAN & ADVISORY COUNCIL MEMBER
As Life-Member, plays key role in Corporate Award Scholarship Program for
New Jersey college design students.
WHO'S WHO IN AMERICA, LISTED IN 1989-2010 EDITIONS
Education
Master of Fine Arts, Visual Communications/Advertising Design - Syracuse
University, Syracuse, NY
Associate in Applied Science, Art - New York College of Arts & Science, New
York, NY
Academics & Liberal Arts Coursework - Brooklyn College, Brooklyn, NY
Creative Writing, Photography - School of Visual Arts, New York, NY
Video Production, Watercolor - The New School, New York, NY
Technical Skills
Proficient with Mac & PC Platforms, Microsoft Office Suite, QuarkXPress,
InDesign, Photoshop, Illustrator, Freehand, PageMaker, HTML, Flash,
Dreamweaver, Pre-Press Production, Video Production & Editing, Final Cut
Pro, Professional Photography