RALPH CRAWFORD

*** ****** ****

Watsonville, CA *5076

http://www.linkedin.com/in/ralphcrawford

Phone: 831-***-**** abh1dv@r.postjobfree.com Cell: 831-***-****

SUMMARY

Experienced Manager who architects, organizes and implements technical content programs

for global corporate events and conferences.

Acquires and engages speakers via strong interpersonal realationship development and

incentive programs. Manages relations with event

management partner / vendor counterparts, industry partners and internal marketing and

engineering teams to drive attendee registration

with appropriate content to target developer (engineering) and market segments.

Experienced in design and creation of virtual versions of content for distribution,as well as

unique web-based programs.

Recognized for organized tracking tools, delivery results that were on-time and within

budget, and initiated programs that drove quality

repeat speakers and served to drive industry conference interest year over year. Seasoned

at supporting, developing, and increasing

customer and developer satisfaction, driving adoption to products and reducing costs based

on thorough analysis of needs verses wants.

AREAS OF EXPERTISE

•Highly skilled in the application of strategy and day to day logistics

•Develop project requirements

•Educate teams on strategic direction

•Manage virtual global events teams

•Manage vendors

PROFESSIONAL EXPERIENCE

SUN MICROSYSTEMS, INC., Santa Clara, CA 1995 – 2010

Curriculum Development Manager 1999 – 2010

Global Events Strategy and Delivery

Developed, produced, and delivered the Curriculum Program for Sun's largest developer

events, including JavaOne, CommunityOne, Forum and the Customer Engineering

Conference (CEC) that enabled attendees to experience in-depth training, community and

networking in the software technology industry.

• Created processes that managed and administered the technical content portion for

events.

• Managed the database that tracked the process for conference event content and

speakers from submission, review, selection and on-site production support through

post-production presentations and wrap up reporting.

•Partnered with marketing and drove increased paper submission by 75% with 33% less

time in cycle.

•Maximized efficiency with 20% more content offerings, 50% less staff and 20% less budget.

•Created online component of 85% of top-rated sessions that drove the adoption of software

and learning to 95%.

• Increased session ratings by 10% year over year. Maintaining session ratings of +4.0,

based on a scale of 1 – 5, 5 being the highest, as determined by conference attendees.

• Acted as Team Member: Event Marketeer Magazine Award: Best Single Venue / Single

Market Event 2008.

• Recipient of five Corporate Marketing Awards.

•Directed the strategy, development and implementation of the Hands-On Labs Program,

which became an industry standard practice.

RALPH CRAWFORD PAGE TWO

SUN MICROSYSTEMS, INC. (Continued)

Loaner Coordinator Manager 1995 – 1999

Market Development and Engineering (MDE)

Managed multi-million dollar development and tradeshow loaner equipment and the

engineering staff that prepared the delivery of equipment for partners usage.

Maximized efficiencies by creating loaner pool processes. Created a database tracker that

ensured timely delivery and receipt of equipment and increased loaner systems delivery year

over year by 58%.

• Tracked, managed and delivered loaner systems that went to 180 events and 420

partners and ISVs over one-year period. Events supported ranged from small (1 – 5

systems) to large (500 – 800 systems) events with full on-site support.

• Gained authority from corporate levels on priority events and then negotiated requests

with business units that prioritized needs and supported MDE market segment loaner

pools.

•Increased laboratory productivity for the physical working capacity that prepared loaner

equipment through a simple re-design that standardized the process for a quick,

simultaneous software and OS loads of multiple systems. Now fewer people could

support more requests.

PRIOR TO 1995, SELF EMPLOYED as a REPAIR TECHNICIAN and Teacher of Secondary

school Mathematics.

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