Project Manager Sales

Michael Brown

**** ***** ***., ******, ** ***** • 847-***-**** • **********@***.***

Results-Focused Marketing and Communications Executive

CAREER OVERVIEW

Over 13 years’ experience driving strategic growth and brand awareness for leading corporate,

education, not-for-profit and industrial organizations. Highly creative, analytical, passionate,

persuasive and articulate leader who is driven to achieve results that exceed goals and expectations.

Experienced in marketing, communications, online and print advertising, events, collateral

development, public relations, partnership building and product management.

DEMONSTRATED SUCCESS

• Brand development, positioning and stewardship

• Integrated campaign development, execution and tracking

• Hands-on online and traditional communications development and implementation

• Proven record of initiative and success in departmental leadership, C-level relationship

development

• Writing, project management and leadership

CORE COMPETENCIES

• Campaign Management • SEO/SEM • Budgeting, Tracking and

Reporting

• List Segmentation and Hygiene • Direct Mail Marketing • Staff Management and Coaching

HIGHLIGHTED CAREER ACHIEVEMENTS

• Revenue Generation – In three years, helped grow revenue from $3.5 million to over $10

million at KnowledgeAdvisors

• Market Penetration – In first year, helped grow school enrollments by 10% at BIR Training

Center

• Effective Pipeline Development – Increased online and in-person event participation by

over 100% at KnowledgeAdvisors

PROFESSIONAL EXPERIENCE

BIR TRAINING CENTER 2009-2010

Marketing Manager

• Increased lead generation by more than 20% and school enrollments by 10% in 2010 over

2009

• Implemented school’s open house plan to increase market penetration, lead generation and

enrollments

• Created a dashboard to track leads and sales by source, allowing school to optimize effective

sources Utilized strong ability to sell marketing ideas, strategies and tactics to help senior

management settle on a marketing plan for 2010

• Performed SEO and SEM analysis and implemented campaigns, testing and reporting to

increase online lead generation by 8%

MARKETING AND COMMUNICATIONS CONTRACTOR

2002-2009

• Created direct mail campaign for mortgage broker that generated 5% increase in lead

generation in 2005

Michael Brown

Results-focused Marketing Professional

Page Three

• Implemented automated telemarketing system for the same mortgage broker that generated a

900% ROI in 2006

• Led the development of website and listing generation tools for a residential leasing company

in 2009

KNOWLEDGEADVISORS, INC.

2006-2009

Marketing Manager

• Developed market segment collateral to more effectively reach clients, resulting in targeted and

relevant communication of Knowledge Advisors value proposition to each segment which led

to record revenue in 2007, up 33% over 2006

• Developed website, PPC and SEO strategies to increase reach while managing advertising costs

by leveraging web 2.0 techniques and lead form/CRM/search engine integration

• Increased media exposure of KnowledgeAdvisors by writing compelling and targeted press

releases, articles and by developing relationships with trade media

• Selected and retained market research firm to drive a year-long brand repositioning initiative,

and appointed project lead

NORTHWESTERN UNIVERSITY Spring

Quarter, 2004

Instructor, Paradigms and Strategies of Leadership

The Northwestern University Undergraduate Leadership Program is a School of Communication

elective open to all sophomores. The Instructor’s role is to teach two TAs and seven students about

models of group decision-making, creative problem solving, goal setting, and reflection. The quarter-

long project culminates with the group developing a plan to address a university issue.

WOODHEAD INDUSTRIES, INC. 1999-

2003

Marketing Communications Project Manager

• During budget cutbacks, volunteered to increase hands-on role by bringing most collateral

production and website activities in-house. By trimming three vendors (graphic designer, web-

developer, and media-relations contractor), Woodhead saved $70,000 to $80,000 per year

• Collaborated with senior staff to develop compelling interactive trade show exhibits to increase

awareness of Woodhead’s product capabilities

• In team atmosphere, helped develop and implement brand messaging for four brands, boosting

cross-brand sales by 3% (up-selling of other Woodhead products)

NEWARK ELECTRONICS (now NEWARK)

1994 -1999

Product Manager

• Helped develop merchandising programs to grow group sales in the e-commerce and direct

marketing arenas, boosting sales an average of 10% for featured products

• Initiated purchase cost reduction through negotiations with suppliers, resulting in as much as

5% cost savings per product line

• Selected as member of planning team charged with improving gross profit for entire division

Product Merchandising Analyst

Michael Brown

Results-focused Marketing Professional

Page Three

• Promoted to lead the creation of a specialized catalog for Newark

• Selected product for monthly catalogs based on sales and sales cycles

• Selected promotional pricing and positioning for new monthly catalog

Catalog Merchandising Analyst

• Serving three constituencies; wrote and edited 350-page section of 1,700-page catalog

• Selected to committee charged with streamlining catalog production process, which cut

production time from 12 to 6 months

• Trained new production staff as added to department

EDUCATION

NORTHWESTERN UNIVERSITY, EVANSTON, IL

2003

Master of Science, communication

COLUMBIA COLLEGE, CHICAGO, IL

1992

Bachelor of Arts, journalism (honors)

Contact this candidate