Sales Marketing

Al Reid

**** ******* ***** - ********, ******** *1122

******@*********.*** Cell: 410-***-****

Objective

To contribute to your organization's success through the use of techniques

that develop and implement effective marketing programs that increase

sales.

Qualifications

History of exceeding sales and profit goals through creative use of

marketing strategies; multi-media, member renewal; customer retention and

acquisition campaigns and programs

Experienced working with staff, agency teams, senior managers and clients

to achieve sales and communications objectives.

Utilize research and analytical tools as basis for effective strategies and

tactics

Manage budgets and increase sales at lowest cost to improve profit.

Professional Skills

Marketing & Advertising Journalism/Public

Relations

Strategic Planning & Implementation Staff Development

Budgeting & Finance Research & Analysis

Business Development Profit Improvement

. Consult corporation and business clients on marketing projects,

campaign development/implementation utilizing database analytics,

Internet, marketing, sales, customer retention/acquisition strategies.

. Manage marketing and communications tactics for insurance, healthcare,

financial services, associations and government clients

. Manage sales, technology, production and administrative personnel

. Manage multi-million budgets

. Responsible for development of strategic business and marketing

plans that achieve annual sales objectives

. Construct apparatus for analysis and management of distribution

systems, product management, database management, direct response

promotions, creative development and fulfillment systems

. Manage market research, direct marketing and advertising agencies

. Responsible for strategic planning, execution and results of

marketing plan including sales, advertising, direct response,

telemarketing, writing and public relations programs

. Direct execution of integrated marketing and communication plans

using research, media planning, direct response, point of purchase

and tracking programs to generate new business

Employment History

VIRTUAL BUSINESS SERVICES, Pasadena, MD

Marketing, Sales, Communications Consultant

RAPID RESPONSE, INC., Baltimore, MD

Print on Demand Technology

Generated $30 million in sales revenue

Managed staff of 20

AARP PHARMACY SERVICE, Alexandria, VA

Marketing Director

Achieved annual sales of $350 million

Managed $10 million budget

Managed staff of 15

COMMERCIAL CREDIT COMPANY, Baltimore, MD

Manager-Advertising & Communications

Achieved sales of more than $350 million

Managed $15 million budget

Managed staff of 8

ALUMINUM COMPANY OF AMERICA (ALCOA), Pittsburgh, PA

Supervisor - Marketing Communications

Managed $8 million advertising budget

Managed 6 divisions

Managed staff of 4

EDUCATION

SYRACUSE UNIVERSITY, Utica, New York

Bachelor of Arts Degree - Journalism/Public Relations

Minors - Marketing and Public Address

THE WHARTON SCHOOL OF BUSINESS, Philadelphia, Pennsylvania

Economic Planning and Public Policy Executive Seminar

PROFESSIONAL AFFILIATIONS

. Chairman Membership Committee, Professional Insurance Marketing

Association (PIMA)

. Board Member/Vice Chair of Membership Retention Committee, The Center

Club,

. Graduate of the Greater Baltimore Committee Leadership Program

. President, GBC Leadership Association

. Board Member of Police Athletic League (PAL)

. Board Member Baltimore Area Boy Scouts of America

. Board Member YMCA of Central Maryland

. Board Member St. John's Hospital, Pittsburgh, PA

. Publicity Coordinator, Pittsburgh Opera, Inc.

. Special Team Member, United Way of Southwestern Pennsylvania

AWARDS

. Recipient of a Bronze Effie Award for Advertising Effectiveness

. Awarded International Gold Echo Award for Financial Services -Multimedia

. Recipient of the Advertising Club of New York's Andy Award of Distinction

for Direct Mail

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