Luke P. Ferro
York, PA *****
717-***-**** or *******@*****.***
PROFESSIONAL EXPERIENCE:
TESSCO Technologies, Inc, Hunt Valley, MD
December 2008- Present Product Business Unit Director, Mobile Devices &
Accessories
. Lead a team of nine business unit managers & product knowledge
specialists which is responsible for product strategy and P&L for
TESSCO's $300m Mobile Device and Accessory Business Unit, which
includes Data, Bluetooth, Music, Powr and Carrying Solutions.
. Responsible for all product-related Business Development, including
implementing netbook accessory programs for both AT&T and Sprint
Corporate, as well as leading an implementation of a wireless "store
within a store" at Staples, Inc.
. Manage a portfolio of thirty five vendors as well as two proprietary
brands
. Create and manage product vision and roadmap to insure that consumer
and market needs are anticipated and addressed
. Identify and manage third party partnership opportunities
. Responsible for negotiation of all vendor contracts
. Manage the pricing, packaging, promotion, and competitive positioning
of the company's product lines
. Establish metrics to measure effectiveness and drive improvement
. Two time winner of TESSCO's Magnum Opus Award, the most prestigious
award offered within the company for performance
Feb. 2007 - December 2008 Senior Category Manager, New Products
(Mobile Devices & Accessories)
. Responsible for development and execution of new product strategy for
all mobile device accessory categories
. Conducted consumer market research program with Ipsos International,
which included ideation sessions, focus groups, and collecting
quantitative data through web-based surveys
. Developed protocol for and led monthly "Market Forum" in Atlanta with
decision makers from AT&T Wireless. Presented market trend information
and consumer research data to recommend products that should be added
to the mix in the company's retail stores
. Responsible for trade show planning, including booth layout and design
of "Experience Zones" for the 2008 Consumer Electronics Show and CTIA
2008
. Developed a New Product Commercialization Process which tracked and
managed product launches from conception to market release
. Launched nine innovative new products, including three Bluetooth
headsets with expanded functionality, a retractable vehicle charger,
silicon cases for Motorola handsets, and a Power Pod that was
certified by Apple, Inc under the "Made with iPod"/"Works with iPhone"
program.
. Created design brief template, which product managers across all lines
of business use to convey desired product characteristics to internal
and external industrial designers
. Made all make/buy decisions related to products that could either be
obtained through vendor partners or manufactured by TESSCO's partners
in Asia Pacific.
Dentsply International, York, PA The largest professional dental products
company in the world
2004 - 2007 Product Manager, Fixed Prosthetics
. Developed and implemented a plan that improved the profitability of
two major brands by 7.1%.
. Full P & L responsibility for three major product categories, which
delivered $14.1 million in revenue in 2005.
. Executed a marketing strategy for the equipment lines that increased
sales by $600k while improving gross margin by 6.4%.
. Rationalized product line to insure maximum profitability of
portfolio.
. Created pricing, discount, and rebate structures for a new hybrid
sales channel.
. Responsible for portfolio strategy and product positioning in North
America, Asia, and Latin America.
. Created product advertising, which included technical copywriting and
creative writing.
. Developed media plans utilizing a variety of advertising channels.
. Created and presented Web-based, live, and video training to the Sales
team during product & program launches..
. Created and presented a full market analysis which supported the 2006
budget to executive management
2002- 2004 Purchasing/Planning Manager
. Directed the procurement of all materials from both domestic and
international markets at competitive prices taking into consideration
quantity, availability and operational requirements while minimizing
inventory levels and maximizing customer service.
. Supervised a staff of seven purchasing professionals.
. Sourced, negotiated, and initiated major contracts based upon
favorable terms and conditions
. Managed contracting process to comply with local, state, federal, and
other regulations
. Represented Dentsply North America on the company's Global
Purchasing Council
. Budget preparation and fiscal management, including the establishment
of cost savings targets
. Participated in sales and operations planning to develop strategies,
monitor metrics, and track the performance of the functional business
unit against corporate goals
FCI Electronics, Harrisburg, PA A leading designer, manufacturer and
supplier of electrical and electronics interconnect systems for a wide
range of consumer and industrial applications
2000 - 2002 Group Purchasing Manager, Global Outsourcing
. Responsible for purchasing, planning, logistics, & forecasting to
optimize the supply chain between the United States, Mexico, Europe,
and Asia
. Negotiated contract pricing with all major suppliers
. Member of FCI's Logistics and Demand Planning Councils, which
developed policies for all divisions
. Formulated long range plans to achieve maximum cost savings and
increase customers' confidence in company's readiness for their future
requirements
. Responsible for the set up and ongoing management of third party
warehousing on the West Coast
Herculite Products, Inc., York, PA An industry leader in laminated &
coated textiles for the healthcare industry.
1996 - 2000 Scheduling Manager
. Solely responsible for setting up a master schedule derived from
customer contracts and business plans
. Supervised personnel procuring production materials
. Aggressively increased on time deliveries from 65% to 100% for
targeted programs
. Reduced inventory by 15% and maintained steady flow of materials into
production floor for on time deliveries
1994 - 1996 Senior Quality Analyst
. Created and maintained documentation regarding quality improvements
. Planned, set up, and managed TQM implementation. Reduced customer
returns for quality to less than of a percent, improved start up
efficiency by 25%, helped to create a better trained, more self-
reliant workforce
. Coordinated all implementation of engineering changes into production
EDUCATION:
St. Joseph's University Philadelphia, Pennsylvania
Bachelor of Science in Psychology, 1993
Eastern University St. David's, Pennsylvania
Masters in Business Administration, 2007
ADDITIONAL TRAINING & COMPUTER TECHNOLOGY:
? Consultative Selling, 2004 - Achieve Global
? Selling Against the Competition, 2005 - Achieve Global
? Professional Selling Skills I, 2005 - Achieve Global
? Additional computer training for common business software at "Applied
Learning Center". Proficient in using Demand Solutions forecasting
software, Microsoft Office, Lotus Notes, and AS-400 ERP packages
? Created and maintained an Access database which allowed production
specifications to be implemented into mainframe for production planning
REFERENCES: Available upon request