Luke P. Ferro

**** ******** *****

York, PA *****

717-***-**** or abh16a@r.postjobfree.com

PROFESSIONAL EXPERIENCE:

TESSCO Technologies, Inc, Hunt Valley, MD

December 2008- Present Product Business Unit Director, Mobile Devices &

Accessories

. Lead a team of nine business unit managers & product knowledge

specialists which is responsible for product strategy and P&L for

TESSCO's $300m Mobile Device and Accessory Business Unit, which

includes Data, Bluetooth, Music, Powr and Carrying Solutions.

. Responsible for all product-related Business Development, including

implementing netbook accessory programs for both AT&T and Sprint

Corporate, as well as leading an implementation of a wireless "store

within a store" at Staples, Inc.

. Manage a portfolio of thirty five vendors as well as two proprietary

brands

. Create and manage product vision and roadmap to insure that consumer

and market needs are anticipated and addressed

. Identify and manage third party partnership opportunities

. Responsible for negotiation of all vendor contracts

. Manage the pricing, packaging, promotion, and competitive positioning

of the company's product lines

. Establish metrics to measure effectiveness and drive improvement

. Two time winner of TESSCO's Magnum Opus Award, the most prestigious

award offered within the company for performance

Feb. 2007 - December 2008 Senior Category Manager, New Products

(Mobile Devices & Accessories)

. Responsible for development and execution of new product strategy for

all mobile device accessory categories

. Conducted consumer market research program with Ipsos International,

which included ideation sessions, focus groups, and collecting

quantitative data through web-based surveys

. Developed protocol for and led monthly "Market Forum" in Atlanta with

decision makers from AT&T Wireless. Presented market trend information

and consumer research data to recommend products that should be added

to the mix in the company's retail stores

. Responsible for trade show planning, including booth layout and design

of "Experience Zones" for the 2008 Consumer Electronics Show and CTIA

2008

. Developed a New Product Commercialization Process which tracked and

managed product launches from conception to market release

. Launched nine innovative new products, including three Bluetooth

headsets with expanded functionality, a retractable vehicle charger,

silicon cases for Motorola handsets, and a Power Pod that was

certified by Apple, Inc under the "Made with iPod"/"Works with iPhone"

program.

. Created design brief template, which product managers across all lines

of business use to convey desired product characteristics to internal

and external industrial designers

. Made all make/buy decisions related to products that could either be

obtained through vendor partners or manufactured by TESSCO's partners

in Asia Pacific.

Dentsply International, York, PA The largest professional dental products

company in the world

2004 - 2007 Product Manager, Fixed Prosthetics

. Developed and implemented a plan that improved the profitability of

two major brands by 7.1%.

. Full P & L responsibility for three major product categories, which

delivered $14.1 million in revenue in 2005.

. Executed a marketing strategy for the equipment lines that increased

sales by $600k while improving gross margin by 6.4%.

. Rationalized product line to insure maximum profitability of

portfolio.

. Created pricing, discount, and rebate structures for a new hybrid

sales channel.

. Responsible for portfolio strategy and product positioning in North

America, Asia, and Latin America.

. Created product advertising, which included technical copywriting and

creative writing.

. Developed media plans utilizing a variety of advertising channels.

. Created and presented Web-based, live, and video training to the Sales

team during product & program launches..

. Created and presented a full market analysis which supported the 2006

budget to executive management

2002- 2004 Purchasing/Planning Manager

. Directed the procurement of all materials from both domestic and

international markets at competitive prices taking into consideration

quantity, availability and operational requirements while minimizing

inventory levels and maximizing customer service.

. Supervised a staff of seven purchasing professionals.

. Sourced, negotiated, and initiated major contracts based upon

favorable terms and conditions

. Managed contracting process to comply with local, state, federal, and

other regulations

. Represented Dentsply North America on the company's Global

Purchasing Council

. Budget preparation and fiscal management, including the establishment

of cost savings targets

. Participated in sales and operations planning to develop strategies,

monitor metrics, and track the performance of the functional business

unit against corporate goals

FCI Electronics, Harrisburg, PA A leading designer, manufacturer and

supplier of electrical and electronics interconnect systems for a wide

range of consumer and industrial applications

2000 - 2002 Group Purchasing Manager, Global Outsourcing

. Responsible for purchasing, planning, logistics, & forecasting to

optimize the supply chain between the United States, Mexico, Europe,

and Asia

. Negotiated contract pricing with all major suppliers

. Member of FCI's Logistics and Demand Planning Councils, which

developed policies for all divisions

. Formulated long range plans to achieve maximum cost savings and

increase customers' confidence in company's readiness for their future

requirements

. Responsible for the set up and ongoing management of third party

warehousing on the West Coast

Herculite Products, Inc., York, PA An industry leader in laminated &

coated textiles for the healthcare industry.

1996 - 2000 Scheduling Manager

. Solely responsible for setting up a master schedule derived from

customer contracts and business plans

. Supervised personnel procuring production materials

. Aggressively increased on time deliveries from 65% to 100% for

targeted programs

. Reduced inventory by 15% and maintained steady flow of materials into

production floor for on time deliveries

1994 - 1996 Senior Quality Analyst

. Created and maintained documentation regarding quality improvements

. Planned, set up, and managed TQM implementation. Reduced customer

returns for quality to less than of a percent, improved start up

efficiency by 25%, helped to create a better trained, more self-

reliant workforce

. Coordinated all implementation of engineering changes into production

EDUCATION:

St. Joseph's University Philadelphia, Pennsylvania

Bachelor of Science in Psychology, 1993

Eastern University St. David's, Pennsylvania

Masters in Business Administration, 2007

ADDITIONAL TRAINING & COMPUTER TECHNOLOGY:

? Consultative Selling, 2004 - Achieve Global

? Selling Against the Competition, 2005 - Achieve Global

? Professional Selling Skills I, 2005 - Achieve Global

? Additional computer training for common business software at "Applied

Learning Center". Proficient in using Demand Solutions forecasting

software, Microsoft Office, Lotus Notes, and AS-400 ERP packages

? Created and maintained an Access database which allowed production

specifications to be implemented into mainframe for production planning

REFERENCES: Available upon request

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